47

CHAPTER IV

CONCLUSION AND RECOMMENDATION

A. Conclusion

Based on the discussion on the previous chapter, the conclusions are

drawn as follows:

1. Steps of Making Book and Compact Disc

The result of book and compact disc that the writer has done

several ways to promote Kulon Progo, the writer tried to group the

promotion strategies as follows:

1. Survey through Internet

2. Field survey

a. Mapping

b. Making Time Estimation

c. Collecting Data

d. Collecting Photos

3. Processing Data

a. Making the Content with Familiar Words

b. Using legend or folklore

c. Using Indonesian Language

d. Using English Language

4. Processing Photo for Background

a. Choosing Photo for Background

48

b. Editing Photo for Background

- Cropping the unwanted photos

- Adjusting the contrast of photos

- Removing image that unwanted in the photos

- Cleaning the noise of the photos

- Adding special effects

- Balancing the color

- Setting the sharpen some of the photos

5. Making Book and Compact Disc

A. Making Book

a. Creating Layout

b. Creating Background

c. Adding Data

B. Making Compact Disc

a. Creating Background

b. Adding Data

2. The Description of Tourism Objects in Book

1. Front Cover

This page describe about Kulon Progo in 4 pictures of 6

tourism objects.

49

2. Kulon Progo

a. The Description of the Page i

This page describe about Kulon Progo in Indonesian

language.

b. The Description of the Page ii

This page describe about Kulon Progo in English

language.

3. Sermo Reservoir

These pages use to describe Sermo Reservoir.

4. Kali Biru

These pages use to represent Kali Biru.

5. Glagah Beach

These pages use to describe Glagah Beach.

6. Suroloyo Peak

These pages talked about Suroloyo Peak.

7. Nglinggo Tea Plantation

Nglinggo Tea Plantation described in these pages.

8. Sidoharjo Waterfall

Sidoharjo Waterfall talked in these pages.

9. Back Cover

This page describe about Kulon Progo in 2 pictures of 6

tourism objects.

50

3. The Description of Tourism Objects in Compact Disc

1. The Menoreh Foothill’s Fancy as Tourism Slogan.

2. Kulon Progo

These slides describe about Kulon Progo.

3. Sermo Reservoir

These slides describe Sermo Reservoir.

4. Kali Biru

These slides represent Kali Biru.

5. Glagah Beach

These slides describe Glagah Beach.

6. Suroloyo Peak

These slides talked about Suroloyo Peak.

7. Nglinggo Tea Plantation

Nglinggo Tea Plantation described in these slides.

8. Sidoharjo Waterfall

Sidoharjo Waterfall talked in these slides.

9. Tour Itinerary on Day 1

These slides describe about tour itinerary on day 1.

10. Tour Itinerary on Day 2

These slides talk about tour itinerary on day 2.

11. The Team

51

B. Recommendation

Based on the discussion, the writer would like to give some

suggestions to improve the efforts and strategies of promotion of Kulon

Progo:

1. The local government of Kulon Progo should try another

advertising media than brochure and leaflet, such as trying to use

local TV station such as JogjaTV or TATV to introduce Kulon

Progo.

2. There are some places that been maintained. These maintained

places must be maintained as soon as possible.

3. Facilities of these tourism objects such as toilet, footpath and

foot court must be renovated so the tourists can enjoy the visit.

52

BIBLIOGRAPHY

Book Resources:

Belch, E. George & Belch, A. Michael. (2001). Advertising and Promotion:

An Integrated Marketing Communications Perspective 4th

edition.

New York: McGraw-Hill Higher Education.

Bindra, R. (2001). Tourism Lecture. New Delhi: Har-Anand Publications.

Cravens, W. David. (2000). Strategic Marketing 6th

edition. New York:

Irwin McGraw-Hill

Departemen Pendidikan Nasional. (2008). KBBI edisi ke-4. Jakarta: PT.

Gramedia Pustaka Utama

Elliott, J. (1997). Tourism: Politics and Public Sector Management.

London: Routledge.

Jening, S. (2004). Buku Jendela Dunia. Jakarta: PT. Elex Media

Kumputindo.

Pramuniati, I. (2013). Developpement de Digital Tourisme a Sumatera du

Nord Medan: Universitas Medan

St. John, Maggie Jo. (1994). Advertising and the Promotion Industry.

London: Prentice Hall International.

Suyanto. (2003). Promosi Pariwisata Daerah. Yogyakarta: Bagian

Penerbitan Manajemen Informatika UGM.

Witt, S.F.,& Moutinho, L. (1995). Tourism Marketing and Management

Handbook: Student edition. Hertfordshire: Prentice Hall.

Internet Resources:

The definition of Promotion, available at: http://www.merriam-

webster.com/dictionary/promotion, taken on 18th

November 2015 at

08.26 PM..

The definition of Promotion, available at:

http://www.oxforddictionaries.com/definition/english/promotion?q=

promotion, taken on 18th

November 2015 at 08.43 PM.

53

Tourism promotion media, available at:

http://www.ialf.edu/kipbipa/papers/OudaTeda. taken on 18th

November 2015 at 09.24 PM.

World Tourism Organization, available at:

http://media.unwto.org/en/content/understanding-tourism-basic-

glossary), taken on 18th

November 2015 at 08.53 PM.

54

APPENDICES

55

1. Front and back cover of the book

56

2. Pages i and ii of the book talk about Kulon Progo

57

3. Pages 1 and 2 of the book talk about Sermo Reservoir

58

4. Pages 3 and 4 of the book talk about Kali Biru

59

5. Pages 5 and 6 of the book talk about Glagah Beach

60

6. Pages 7 and 8 of the book talk about Suroloyo Peak

61

7. Pages 9 and 10 of the book talk about Nglinggo Tea Plantation

62

8. Pages 11 and 12 of the book talk about Sidoharjo Waterfall

63

9. Slide 1 from the compact disc

10. Slide 2 from the compact disc

64

11. Slide 3 from the compact disc

12. Slide 4 from the compact disc

65

13. Slide 5 from the compact disc

14. Slide 6 from the compact disc

66

15. Slide 7 from the compact disc

16. Slide 8 from the compact disc

67

17. Slide 9 from the compact disc

18. Slide 10 from the compact disc

68

19. Slide 11 from the compact disc

20. Slide 12 from the compact disc

69

21. Slide 13 from the compact disc

22. Slide 14 from the compact disc

70

23. Slide 15 from the compact disc

24. Slide 16 from the compact disc

71

25. Slide 17 from the compact disc

26. Slide 18 from the compact disc

72

27. Slide 19 from the compact disc

28. Slide 20 from the compact disc

73

29. Slide 21 from the compact disc

30. Slide 22 from the compact disc

74

31. Slide 23 from the compact disc

32. Slide 24 from the compact disc

75

33. Slide 25 from the compact disc

34. Slide 26 from the compact disc

76

35. Slide 27 from the compact disc

36. Slide 28 from the compact disc

77

37. Slide 29 from the compact disc

38. Slide 30 from the compact disc

78

39. Slide 31 from the compact disc

40. Slide 32 from the compact disc

79

41. Slide 33 from the compact disc

42. Slide 34 from the compact disc

80

43. Slide 35 from the compact disc

44. Slide 36 from the compact disc

81

45. Slide 37 from the compact disc

46. Slide 38 from the compact disc

82

47. Slide 39 from the compact disc

48. Slide 40 from the compact disc

83

49. Slide 41 from the compact disc

50. Slide 42 from the compact disc

84

51. Slide 43 from the compact disc

52. Slide 44 from the compact disc

85

53. Slide 45 from the compact disc

54. Slide 46 from the compact disc

86

55. Slide 47 from the compact disc

56. Slide 48 from the compact disc