Chapter III - SachplakatKey Terms and Definitions:

Sachplakat (object poster) Characterized by a simple and sometimes hyperrealistic approach.

Plakatstil (poster style) The reductive, flat-color design school that emerged in Germany early in the twentieth century; it employed flat background colors; large, simple images; and product names.

Text Definitions

Chapter III- Sachplakat

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“Here is the product, this is its name”

Lucian Bernhard, 1905.

InfluencesBeggarstaff Brothers 1896

InfluencesCappiello 1896

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Sachplakat Phenomenon

•Represents a direct rejection of the ornamental complexity of Art Nouveau.

•Sachplakat style offered an alternative to corporate clients such as Priester, who were dismayed by the “artiness” of Art Nouveau graphics, and whose complexity of style could obscure their product. QuickTime™ and a

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Lucian BernhardFlat color shapes, product name, and product image. Introduced the "sachplakat" (object poster) His formula was simple: flat background color; large, simple image, and product name.

Lucian Bernhard, poster for Stiller shoes, 1912.

Hans Rudi Erdt, poster for Opel automobiles, 1911.

Ludwig Hohlwein (1874-1949)

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Hermann Scherrer, 1911

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Ludwig Hohlwein (1874-1949)

Berthold Type Foundry, Block Type, 1910.

Changes in Typography

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German Fraktur (16th Century German Orgins)

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Bernhard Antiqua, 1912.