chapter 8.3: sensation & perception mr. mccormick psychology
TRANSCRIPT
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Chapter 8.3:Chapter 8.3:Sensation & Sensation & PerceptionPerception
Mr. McCormickMr. McCormickPsychologyPsychology
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Do-Now:Do-Now:(In Journal)(In Journal)
What are What are subliminal messagessubliminal messages??
Can you identify any examples of Can you identify any examples of subliminal messages used in subliminal messages used in
advertisementadvertisement??
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Subliminal MessagesSubliminal Messages
Subliminal Messages:Subliminal Messages: Brief auditory or visual messages that are Brief auditory or visual messages that are
presented below the absolute threshold (the presented below the absolute threshold (the weakest amount of a stimulus that a person weakest amount of a stimulus that a person can detect half the time)can detect half the time)
Sub = BelowSub = Below
Limen = ThresholdLimen = Threshold
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Absolute ThresholdAbsolute ThresholdP
rop
ort
ion
of
“Yes”
Resp
on
ses
0.0
0 0
.50
1
.00
0 5 10 15 20 25 Stimulus Intensity (lumens)
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Subliminal MessagesSubliminal Messagesin Advertisingin Advertising
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Subliminal MessagesSubliminal Messagesin Advertisingin Advertising
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Subliminal MessagesSubliminal Messagesin Disneyin Disney
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Subliminal MessagesSubliminal Messagesin Disneyin Disney
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Subliminal MessagesSubliminal Messages
Are subliminal messages (visual/auditory) Are subliminal messages (visual/auditory) effectiveeffective??
Why or why not?Why or why not?