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CHAPTER 8 SEC 3 The Mass Media

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Page 1: CHAPTER 8 SEC 3 The Mass Media. Forms of Mass Media Television – the most influential Newspapers Radio Magazines Books Internet

CHAPTER 8 SEC 3

The Mass Media

Page 2: CHAPTER 8 SEC 3 The Mass Media. Forms of Mass Media Television – the most influential Newspapers Radio Magazines Books Internet

Forms of Mass Media

Television – the most influentialNewspapersRadioMagazinesBooksInternet

Page 3: CHAPTER 8 SEC 3 The Mass Media. Forms of Mass Media Television – the most influential Newspapers Radio Magazines Books Internet

Public agenda

The public issues that people think and talk about

Driven by the media

Page 4: CHAPTER 8 SEC 3 The Mass Media. Forms of Mass Media Television – the most influential Newspapers Radio Magazines Books Internet

Role in elections

Television has reduced the importance of political parties; allows candidates to reach the public directly

Television allows for sound bites – snappy statements that can be aired in 35 or 40 seconds

Page 5: CHAPTER 8 SEC 3 The Mass Media. Forms of Mass Media Television – the most influential Newspapers Radio Magazines Books Internet

Limits to influence

Few people actually follow issues carefully in the media

Those who do tend to watch, listen to, or read favorite sources

Page 6: CHAPTER 8 SEC 3 The Mass Media. Forms of Mass Media Television – the most influential Newspapers Radio Magazines Books Internet

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