Chapter 7Mobile Commerce—

The Business of Time

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Objectives

• What Is M-Commerce?

• Why Wireless?• Wireless LAN• Wireless Application

Protocol (WAP)

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What Is M-Commerce?

• Nets: Internet, Intranet, wireless

• M-commerce is e-Commerce over wireless network

• Transmission of user data without wires

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Wireless Devices

• Cell Phone

• PDA (Personal Digital Assistant)

• Wireless Email Devices (Blackberry)

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A PDA Example

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Why Wireless?

M-commerce offers several benefits:

• Convenience

• Flexibility

• Efficiency

• Anytime, anywhere access

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Why Wireless Standards?

• Standards = protocols

• Wireless network sharing

• Example: Roaming -> win-win

• Win for user: use of wireless device (cell)

• Win for wireless providers

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Two Wireless Protocols

• Standard for wireless networking

• Standard for computer applications running on the wireless networks

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Wireless LAN

• The most common standard for wireless networking is Wireless Local Area Networks, or WLAN

• WLAN design is flexible and is becoming cheaper to deploy, but it travels only 150 feet

• Wi-Fi and Bluetooth

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Wireless Application Protocol

(WAP)• The protocol for wireless applications

• An open, global, industry-wide mobile specification for wireless network architecture; application environment and a set of communication protocols

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How WAP works?

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WAP Limitations (opportunities)

• Low-power• Small screens with questionable clarity• Limited device memory• Small keypads and no mouse• Questionable connections for reliability• High latency before making the

connections.

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Exercises

• What is the business transactions in a non-PC environment? – m-Commerce

• What is the most obvious benefit of Wireless Web? - time

• Other benefits – convenience, flexibility

• What creates personalized user experience for m-Commerce? – location

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Summary

• What Is M-Commerce?

• Why Wireless?• Wireless LAN• Wireless Application

Protocol (WAP)