chapter 7 goodwill message 7 chapter 7krizan business communication ©20052 why are congratulation...
TRANSCRIPT
Chapter 7 Goodwill Message
7
Chapter 7 Krizan Business Communication ©2005 2
Why are congratulation messages effective in building goodwill?
Chapter 7 Krizan Business Communication ©2005 3
Because few companies send this type of message, business people and organizations appreciate receiving them.
Chapter 7 Krizan Business Communication ©2005 4
In what forms are goodwill messages sent?
Chapter 7 Krizan Business Communication ©2005 5
Goodwill messages areHandwritten in times of
sorrow
Typewritten to welcome customers or employees
Printed for invitations to formal social functions
Chapter 7 Krizan Business Communication ©2005 6
What are the pros and cons of usinge-mail to deliver goodwill messages?
Chapter 7 Krizan Business Communication ©2005 7
Pros ConsE-mail isInexpensive
Timely
E-mailLacks
personal sentiment
May not be read by receiver
Chapter 7 Krizan Business Communication ©2005 8
What determines the formality of goodwill messages?
Chapter 7 Krizan Business Communication ©2005 9
Formality is determined by
Purpose of the message How well reader knows
receiver