chapter 5 content audit
TRANSCRIPT
After this chapter you’ll understand..
Why audits are importantWhat kinds of audits are most
commonHow to record your audit findingsHow much content you need to
evaluateHow to share your results
Don’t skip an audit!
Help you scope & budget for a content project
Clear understanding of what you have & where it lives
Serve as a reference of source during content development
Don’t Take the Easy Way Out
Although there are “audit tools” that can help with the auditing process, “people power” is the best way to get a deep understanding of your content.
1. Quantitative Inventory
It’s just the facts List of all your
content Used at the
beginning Must have=
title/topics
2. Qualitative Assessment: Best Practice Assessment
Analyzes quality & effectiveness Robot free zone 3rd party involvement
3. Qualitative Assessments:Strategic Assessment
How your content measures up to your business goals
Identifies gaps
Which Audit type do I choose?
The kind of audit you choose depends on what you want to learn.
Set Clear goals for your audit: What do you want to learn? Why do you want to learn that? What do you need to prove? To whom do you have to prove it to? How long do you have to get the audit
done?
Am I Doing all this Auditing Alone?
1,500 vs 10,000
Test criteria before dividing the work Make examples of each criteria Check in with co-workers and spot
check each others work Make sure auditors have a notes field
in spreadsheet to jot down important, beneficial info
How to share your results: The Audit Report
1. Overview of the process2. A path to access the raw data3. The findings report
ACTIVITY!!!
With a classmate, Audit the website displayed on the projector. What content do you see on the page? (classmate 1
and 2) What do you as the user like to see? (classmate 1) What do you want to see as a client or owner?
(classmate 2)
What you put in each zone is up to you and can be as general or specific as you need, from broad categories such as FAQs to specific items such as a “funny picture of the CEO and his dog.”