Name:Chapter 5 & 6

Complete the crossword below

Marketing strategies Channels of distribution Publicity Rebate and sales promotio

Branding Pricing Public relations Introductory pricing Product mix Short term

Discount pricing

1

2 3 4

5

6

7

8

9

10

11

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Down1. This will give the appearance to customers that the store has everything they need.3. Choosing the right channel of distribution for a product includes fining the most efficient way to ship it to desired location4. Examples are sponsors, community sports team, donations, and organized community programs5. A plan that identifies how these goals will be achieved7. offers customers a reduced price

Across2. when a product is introduced into a business sales will be low, marketing cost will be high and little if any profits will be made6. Are what you want your business to achieve in the next year.8. Examples of sale promotion are contest, coupons, free samples, rebates, and special events9. The label is more information about the product on the package10. Non paid form of communication that calls attention to your business through media coverage11. the amount of money you pay for a product