Chapter 42: Fashion and Design

Describe the fashion industry.Analyze ways industry influences consumers.

Describe elements, principles of design.Choose flattering clothing.

Demonstrate knowledge of color terms.

Define:

• fashion—design characteristics that are popular at a certain point in time.

• style—a distinctive form of a clothing item.

• target market—the consumers that the makers of a product plan to appeal to.

• illusion—an image that fools the eye.

• hue—a specific color that can be identified by name, such as green, red, or blue-violet.

• value—the lightness or darkness of a color.

• shade—a darker color created by adding black to a hue.

• tint—a lighter color created by adding white to a hue.

• intensity—the brightness or dullness of a color.

• color schemes—color combinations that look good together.

• emphasis—the technique of drawing attention where you want it.

• proportion—the way one part of a design relates in size to another part and to the whole.

Explain the difference between fashions and styles.

• Fashions are design characteristics that are popular at a certain.

• A style is a distinctive form of clothing.

Identify the segments of the fashion industry and describe the functions

of each.• Textile industry—produces the fibers and fabrics

that clothes are made from.• Apparel industry—Manufacturer’s designers

create the “look” fro the season. The manufacturers buy the fabric and mass produce their clothing collections.

• Fashion merchandising—the segment of the fashion industry that sells apparel and accessories to consumers.

• Fashion promotion—experts who use ads and publicity photos to influence consumers as a group.

What are some ways in which the fashion industry influences

consumers?• Choices are limited by what

manufacturers produce.

• Creates a desire for status with designer logos for higher prices.

• Advertising creates a message about desired garment features that can affect how a person looks at him-or herself.

How can line be used to make a person appear taller?

• The eye follows an unbroken vertical line, giving a sense of height.

• Name and describe the four basic clothing shapes.

• Natural—Follows the body’s outline. Emphasizes the natural waistline.

• Bell—Combines vertical and horizontal lines. Can add contours and make the wearer appear shorter.

• Tubular—Rectangular with no waistline. Vertical lines are dominant. Can make the wearer appear taller and slimmer.

• Full—Has more horizontal and curved lines than the other shapes. Makes the body look larger.

What types of fabric textures are usually chosen for casual clothes?

• Rough texture , such as denim, corduroy, and bulky wool.

• Explain how hue, value, and intensity are related.

• Hue is the specific name of a color.• Value is the lightness or darkness of a hue that

is created by adding white or black to a hue.• Intensity describes a hue’s brightness or

dullness.

Give an example of a color that is a tint. How are tints created?

• White is added to a hue to create a tint.

• Examples: pastel colors such as pink and lavender.

• If you wanted to appear taller, what color shirt would you wear with blue jeans? Why?

• Blue, because a one-color outfit gives the illusion of added height.

What do color schemes help you do? Give an example of a

complementary color scheme.• They help you choose color combinations

that look good together.

• Green and red or yellow and violet.

• Explain how you can use emphasis to create outfits that look good on you.

• You can draw attention away from figure traits you want to minimize and toward those you want to highlight.

What is meant by proportion? What type of proportion is most

pleasing?

• Proportion is the way one part of a design relates to another part and to the whole design.

• Unequal proportions are most pleasing to the eye.