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CHAPTER 4: BASIC REQUIREMENTS OF GOOD STORIES Accuracy Verification Objectivity Attribution Balance and fairness Clarity Completeness

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CHAPTER 4: BASIC

REQUIREMENTS OF

GOOD STORIESAccuracy

Verification

Objectivity

Attribution

Balance and fairness

Clarity

Completeness

Definitions• Credibility

• Fact

• Opinion

• Truth

• Bias

• Objectivity

• Balance

• Fairness

• Accuracy

Definitions: Credibility•Deserving of being trusted and believed

Definitions: Fact•A piece of information that has been verified or is known to be true.

Examples:

• U Thein Sein is the

president of Myanmar.

• New Zealand beat

Myanmar 5-1 in the U-20

World Cup.

• The population of

Myanmar was 51.5

million, according to the

country’s 2014 census.

By C

ha

tha

m H

ou

se

Definitions: Opinion• Go beyond what is known to assert a belief,

conclusion or prejudice.

Examples:

• U Thein Sein is a good

president of Myanmar.

• New Zealand should not

have beaten Myanmar 5-

1 in the U-20 World Cup.

• The population of

Myanmar was 51.5

million, according to the

country’s 2014 census,

and is too small.

By C

ha

tha

m H

ou

se

“JUST

the

FACTS,

ma’am”Police Sgt. Joe

Friday from the 1950s

“Dragnet” TV show in

the United States.

By j

ayd

ex

Fact or opinion?The defendant’s confession came at the end of the depositions in the trial for the 2008 Mumbai attacks, which firmly established his participation in terror activity beyond any doubt.

The defendant’s confession came at the end of the depositions in the trial for the 2008 Mumbai attacks, in which 135 witnesses identified him as one of the gunmen who fired on commuters at the Mumbai station.

Fact or opinion?The defendant’s confession came at the end of the depositions in the trial for the 2008 Mumbai attacks, which firmly established his participation in terror activity beyond any doubt.

The defendant’s confession came at the end of the depositions in the trial for the 2008 Mumbai attacks, in which 135 witnesses identified him as one of the gunmen who fired on commuters at the Mumbai station.

Fact or opinion?a. Mitt Romney’s futile election

campaign came to a disappointing

end last night as the exhausted

candidate conceded defeat before

200 loyal supporters.

b. Mitt Romney’s presidential

election campaign came to an end

last night as the Republican

candidate conceded defeat before

200 cheering supporters.

By davelawrence8

Fact or opinion?a. Mitt Romney’s futile election

campaign came to a disappointing

end last night as the exhausted

candidate conceded defeat before

200 loyal supporters.

b. Mitt Romney’s presidential

election campaign came to an end

last night as the Republican

candidate conceded defeat before

200 cheering supporters.

By davelawrence8

Fact or opinion?a. Mitt Romney’s futile election

campaign came to a disappointing

end last night as the exhausted

candidate conceded defeat before

200 loyal supporters.

b. Mitt Romney’s presidential

election campaign came to an end

last night as the Republican

candidate conceded defeat before

200 cheering supporters.

By davelawrence8

Definitions: Truth•Verifiable facts

By D

ave

blo

g

Definitions: Bias•A way of looking at the world that

values one group, person or

philosophy over another.

By H

on

es

tRe

po

rtin

g

Definitions: Objectivity•Reporting on a subject fairly

without being influenced by

personal beliefs, feelings or biases.

•The reporter keeps his or her own

opinions and feelings out of the

story as much as possible and

reports only the facts.

Definitions: Balance•Reporting all sides of a subject

without favoring one over another

By v

aX

zin

e

Definitions: Fairness•Treating all people and subjects in

an equal, even-handed and

reasonable way.

By T

he P

izza

Revie

w

Definitions: Accuracy•Being correct, true and precise.

• Which is more precise?

a. The woman is very tall.

OR

b. The woman is 183

centimeters tall.

By P

ett

er

Du

va

nd

er

10 most common errors1. Misquotation

2. Numbers wrong

3. Misspelling

4. Job title wrong

5. Name wrong

6. Location wrong

7. Time wrong

8. Date wrong

9. Address wrong

10. Age wrong

Factual newspaper errors ranked in order of frequency, according to research at the University of

Oregon. From Inside Reporting, by Tim Harrower

Accuracy

Major error of fact in

your story =

ZERO

Accuracy

NEVER

ASSUME

Accuracy

What does

ASSUME

spell?

Accuracy

ASS

U

ME

By h

ors

lip

s5

Accuracy

Accuracy checklistAccuracy

Definitions: Verification

The steps a reporter takes to

make sure that the information a

source gives to him or her is true.

This may involve:

(1) observation,

(2) talking to other sources,

(3) looking at documents.

Verification

ASK: HOW

DO YOU

KNOW THAT?

Verification

If your mother says she loves

you,…

By D

in J

ime

ne

z

Verification

CHECK

IT

OUT!

Verification

By Din Jimenez

Verification

http://ethics.npr.org/category/memos-from-memmott/

Verification

http://ethics.npr.org/category/memos-from-memmott/

Verification

Verification

ASK: HOW

DO YOU

KNOW THAT?

Verification

Verification

GET IT

FIRST,

BUT GET IT

RIGHT.

Verification

VerificationIn 2011, 18 shot, including

U.S. Rep. Gabrielle Giffords; six died

NPR reports:

Congresswoman

Gabrielle Giffords dead

The story was wrong!

Verification

Others reported the error

“A lie gets halfway around the world before the truthhas a chance to get its pants on.”

Verification

– Winston Churchill,

prime minister of Great Britain

How did NPR

get it wrong?•2 sources, but both anonymous

• Local sheriff’s office

• Congressional office

•Neither source had first-hand knowledge

•Did not follow policy requiring a top editor’s approval for the anonymous sources

Verification

Lessons• In reporting a death, the best sources are the hospital, funeral home or family – those with first-hand knowledge.

•Ask sources: how do you know that?

•Follow policy requiring a top editor’s approval for anonymous sources

•Don’t report as truth just because others are

Verification

Impact of the mistake•Caused enormous grief to her family and friends

•Damaged NPR’s credibility

Verification

Definitions: Objectivity•Reporting on a subject fairly

without being influenced by

personal beliefs, feelings or biases.

•The reporter keeps his or her own

opinions and feelings out of the

story as much as possible and

reports only the facts.

Objectivity

Objectivity

Objectivity

http://bit.ly/1ITiuLl

http://bit.ly/1ed023t

Definitions: Attribution• The way in which the reporter describes the source of a quote or information.

• When to use: Attribute quotes, things you did not see yourself. Shows readers that you’re reporting what’s been said, not saying it yourself.

• How: Use the verb, “said.” Identify source by name, occupation and other relevant details.

• Where: Should usually be at beginning or end of sentence.

Attribution

Where is the attribution?

Firefighter Aye Ko raced into the burning house to carry

3-year-old Aung San Oo to safety. “I heard a child

screaming,” Aye Ko said, “so I hacked through a wall

and found him huddled in a corner. The poor kid was

frozen in terror.”B

y B

en

jam

in J

. D

eL

on

g

Attribution

Where is the attribution?

Firefighter Aye Ko raced into the burning house to carry

3-year-old Aung San Oo to safety. “I heard a child

screaming,” Aye Ko said, “so I hacked through a wall

and found him huddled in a corner. The poor kid was

frozen in terror [From Inside Reporting]

By B

en

jam

in J

. D

eL

on

g

Attribution

Where is the attribution?

College spokesman Bo Mya said the fire damaged the

Human Resources offices on the ground floor, but 99

percent of their computer files had been saved. The

dorm will remain closed for at least two more days, Bo

Mya said. [From Inside Reporting]

By J

ere

me

Rau

ck

ma

n

Attribution

Where is the attribution?

College spokesman Bo Mya said the fire damaged the

Human Resources offices on the ground floor, but 99

percent of their computer files had been saved. The

dorm will remain closed for at least two more days, Bo

Mya said. [From Inside Reporting]

By J

ere

me

Rau

ck

ma

n

Attribution

Where is the attribution?

Justin Case, a Yale law professor and author of Death in

the Dorm, calls the issue “a ticking time bomb.”

Every dorm fire, Case argues, “proves that

administrators would rather spend your tuition on sports

than make campus buildings safer.” [From Inside Reporting]

By P

en

n S

tate

Attribution

Where is the attribution?

Justin Case, a Yale law professor and author of

Death in the Dorm, calls the issue “a ticking time

bomb.” Every dorm fire, Case argues, “proves that

administrators would rather spend your tuition on sports

than make campus buildings safer.” [From Inside Reporting]

By P

en

n S

tate

Attribution

Where is the attribution?

According to university records, third-year student Win

Aung sued the school for $1.7 million after suffering

third-degree burns in a 1987 dormitory fire. Win Aung

convinced a jury that the fire had left her “too

traumatized to continue her studies.” [From Inside Reporting]

By M

ea

gh

an

O'M

all

ey

Attribution

Where is the attribution?

According to university records, third-year student

Win Aung sued the school for $1.7 million after suffering

third-degree burns in a 1987 dormitory fire. Win Aung

convinced a jury that the fire had left her “too

traumatized to continue her studies.” [From Inside Reporting]

By M

ea

gh

an

O'M

all

ey

Attribution

Where is the attribution?

According to the National Fire Protection Association,

more than 2,000 fires occur at U.S. colleges and

universities each year, resulting in three deaths and 102

injuries annually, on average. Most of those

fires occur early in the morning. [From Inside Reporting]

Attribution

Where is the attribution?

According to the National Fire Protection

Association, more than 2,000 fires occur at U.S.

colleges and universities each year, resulting in three

deaths and 102 injuries annually, on average. Most of

those fires occur early in the morning. [From

Inside Reporting]

Attribution

Where is the attribution?

“I’m moving out,” said second-year student Tin Oo. “Next

term, I’m renting an apartment off campus.”

[From Inside Reporting]

By W

ag

ne

r T.

Ca

ss

imir

o "

Ara

nh

a"

Attribution

Where is the attribution?

“I’m moving out,” said second-year student Tin Oo.

“Next term, I’m renting an apartment off campus.”

[From Inside Reporting]

By W

ag

ner

T.

Cas

sim

iro

"A

ran

ha"

Attribution

Balance and fairness

• Reporters interview sources from all sides.

• Balanced stories do not favor one side.

• Fair stories treat all sides in an equal, even-

handed and reasonable way.

• When you can’t get a response from a

particular side, you include how you tried to

reach them.

• “U Kyaw Soe did not immediately return a phone

message requesting comment.”

Balance and fairness

Definition: Clarity

•Written clearly so that readers

can easily understand a story

• Is well-organized

•Has no jargon

• Is concise

• Is specific

•Has short words and sentences

Clarity

By A

lex

ey K

lja

tov

Original• 1. at that time

• 2. on one occasion

• 3. a small number of

• 4. in addition to

• 5. went on to say

• 6. in the near future

• 7. any one of the two

• 8. at the present time

• 9. told his listeners

that

• 10. all of a sudden

Less wordy

• 1. at that time then

• 2. on one occasion once

• 3. a small number of few

• 4. in addition to also

• 5. went on to say said

• 6. in the near future soon

• 7. any one of the two

either

• 8. at the present time now

• 9. told his listeners that

said

• 10. all of a sudden

suddenly

Clarity

Original

• 11. once in a great while

• 12. a large number of

• 13. during the time that

• 14. at regular intervals in

time

• 15. tendered his resignation

• 16. as long as (time, not

space)

• 17. not any one of the two

• 18. was able to make his

escape

• 19. spell out in act detail

• 20. brought to a sudden halt

Less wordy

• 11. once in a great while rarely

• 12. a large number of many

• 13. during the time that while

• 14. at regular intervals in time

regularly

• 15. tendered his resignation

resigned

• 16. as long as (time, not space)

• 17. not any one of the two neither

• 18. was able to make his escape

escaped

• 19. spell out in great detail

detailed

• 20. brought to a sudden halt

halted

Clarity

Original

• 21. completely destroyed by

fire

• 22. united in holy matrimony

• 23. plodded slowly

• 24. in the same manner as

• 25. the time at which

• 26. made an investigation of

• 27. is of the opinion that

• 28. a great number of times

• 29. ended his talk to the

assembled audience with

the following statement:

• 30. taken to the jail and

locked up

Less wordy

• 21. completely destroyed by fire

destroyed

• 22. united in holy matrimony

married

• 23. plodded slowly

• 24. in the same manner as like

• 25. the time at which

• 26. made an investigation of

investigated

• 27. is of the opinion that believes

• 28. a great number of times many

• 29. ended his talk to the

assembled audience with the

following statement: concluded

• 30. taken to the jail and locked up

jailed

Clarity

Original

• 31. at this point in time

• 32. went back to where he

came from

• 33. formulated a decision

• 34. yielded to an opinion

• 35. in this modern world

today

• 36. researched to gather

information

• 37. due to the fact that

• 38. a lot (frequency)

• 39. a lot of (quantity)

• 40. a lot of (a quality)

Less wordy• 31. at this point in time now

• 32. went back to where he

came from returned

• 33. formulated a decision

decided

• 34. yielded to an opinion

deferred

• 35. in this modern world today

• 36. researched to gather

information

• 37. due to the fact that because

• 38. a lot (frequency) often

• 39. a lot of (quantity) many

• 40. a lot of (quality) much

Clarity

Original

• 41. passed away

• 42. “put to sleep”

• 43. smiles on their

faces

• 44. in a careful

manner

• 45. in a facetious way

• 46. a free gift

• 47. foreign imports

• 48. future prognosis

• 49. in close proximity

• 50. followed behind

Less wordy

• 41. passed away died

• 42. “put to sleep”

euthanized

• 43. smiles on their faces

• 44. in a careful manner

carefully

• 45. in a facetious way

facetiously

• 46. a free gift

• 47. foreign imports

• 48. future prognosis

• 49. in close proximity

near

• 50. followed behind

Clarity

Definition: Completeness•Answers all of a reasonable reader’s questions. No “holes”

•5 W’s and H: Who, What, When, Where, Why and How

•Sources

•Documents

•Places

Completeness

By dz roman

You are a reporter for The

Irrawaddy who has been assigned

a story on results of the Myanmar

Census, the first since 1983.

•5 W’s and H: Who, What, When,

Where, Why and How

•Sources: whom to talk to?

•Documents: what documents?

•Places: where go?

Completeness

Who?

Who was counted?

What?

What was the total population?

What else was counted?

When?

When was the census taken?

Completeness: 5 W’s and H

Where?

Where was the census taken?

Were any areas left out?

Why?

Why was the census taken now?

How?

How was the census taken?

Completeness: 5 W’s and H

Completeness

http://bit.ly/mmcensus

Who was

counted?

What

was the

total?

Completeness

http://bit.ly/mmcensus

Where was

it taken?

When was

it taken?

What else

was

counted?

Completeness

http://bit.ly/mmcensus

How was it

taken?

Why was it

taken?

Completeness: Documents

http://www.dop.gov.mm/moip/

Completeness: Documents

http://bit.ly/myanmarcensus

•Sources: whom to talk to?

Census officials

•Documents: what documents?

Census report, Census website

•Places: where to go?

Census office, maybe follow-up

stories in other parts of the

country

Completeness

http://bit.ly/

mmcensus

Places:

might you

go?

Completeness: Documents

http://bit.ly/myanmarcensus

Completeness: Places

Completeness: Places

Highest

infant

mortality

rate

YANGON, Myanmar--(BUSINESS WIRE) -- Starwood Hotels & Resorts Worldwide Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Limited, the milestone signing builds upon the Sheraton first-mover advantage in the region.

Completeness

Write Qs: 5 Ws and 1 H

Turn this press

release into a

story

for the

Myanmar

Times

YANGON, Myanmar -- (BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region.

Completeness

Who?

•Who is involved?

YANGON, Myanmar -- (BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region.

Completeness

Who?

YANGON, Myanmar -- (BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region.

Completeness

What?

•What is happening?

YANGON, Myanmar -- (BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region.

Completeness

What?

YANGON, Myanmar -- (BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region.

Completeness

When?

• When was it announced?

• When will it open?

YANGON, Myanmar -- (BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region.

Completeness

When?

YANGON, Myanmar -- (BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region.

Completeness

Where?

•Where will it be built?

YANGON, Myanmar -- (BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region.

Completeness

Where?

Where in Yangon?

Why?

YANGON, Myanmar--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region.

Completeness

Why?

•Why is Sheraton coming?

YANGON, Myanmar--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region.

Completeness

Background (past):

• Many international hotel chains have entered the

country since 2011: Accor, Hilton, Kempinski,

Best Western, Royal Park

• 3 million foreign visitors in 2014

Context (now):

• 5 million foreign visitors expected in 2015

How?

YANGON, Myanmar--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region.

Completeness

How?• How much will it cost?

• How many rooms?

YANGON, Myanmar--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. today announced its market debut in Myanmar with the signing of Sheraton® Yangon Hotel, a new property in the dynamic capital city. Owned by Family Business Group Hotel Ltd., the milestone signing builds upon Sheraton’s first-mover advantage in the region.

Completeness

Write a better lead

YANGON, Myanmar--(BUSINESS WIRE)--Starwood Hotels

& Resorts Worldwide, Inc. today announced its market

debut in Myanmar with the signing of Sheraton® Yangon

Hotel, a new property in the dynamic capital city. Owned by

Family Business Group Hotel Ltd., the milestone signing

builds upon Sheraton’s first-mover advantage in the region.

Completeness

• Tamwe Township in 2017

• WHO DID WHAT?

A Sheraton hotel is coming to Yangon’s Tamwe Township

in 2017, becoming the latest international chain to take

advantage of an expected surge in foreign visitors to

Myanmar.

Write it better

Completeness

A Sheraton hotel is coming to Yangon’s

Tamwe Township in 2017, becoming

the latest international chain to take

advantage of an expected surge in

foreign visitors to Myanmar.

What is

happening?Where? When?

Why?

Who and How for later

1. Credibility

2. Fact

3. Opinion

4. Truth

5. Bias

6. Objectivity

7. Balance

8. Fairness

9. Accuracy

a. Reporting on all sides of a subject without

favoring one over another

b. Reporting on a subject fairly without being

influenced by personal beliefs, feelings or

biases

c. A piece of info that has been verified or is

known to be true

d. Being correct, true and precise

e. Deserving of being trusted and believed

f. Going beyond what is known to assert a

belief, conclusion or prejudice

g. Verifiable facts

h. A way of looking at the world that values

one person, group or philosophy over

another

i. Treating all people and subjects in an

equal, even-handed and reasonable way.

REVIEW: Definitions

1. Accuracy

2. Verification

3. Objectivity

4. Attribution

5. Balance

6. Fairness

7. Clarity

8. Completeness

a. The way in which the reporter

describes the source of a quote or

information.

b. Reporting on all sides of a subject

without favoring one over another

c. Written clearly so that readers can

easily understand a story

d. Reporting on a subject fairly without

being influenced by personal beliefs,

feelings or biases

e. The steps a reporter takes to make

sure that the information a source

gives to him or her is true.

f. Being correct, true and precise

g. Answers all of a reasonable reader’s

questions.

h. Treating all people and subjects in an

equal, even-handed and reasonable

way.

REVIEW: Basic requirements for stories