chapter--3--questionaire design

8/7/2019 Chapter--3--Questionaire Design

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3.00 INTRODUCTION

Questionnaire design is one of the important area of research. It is most

commonly used. The accuracy and relevancy of data collected dependsupon the questionnaire. There are certain function which a questionnaire

performs and these are:-

Gives to the respondent clear idea and understanding of the questions.

Questions should not be vague.

Motivate the respondents to give answers. Stimulate the responses.

How respondents should answer, clear cut instructions.

Information must be treated confidential.

There are 2 types of research instruments (Fig. 3.00):-

Research Instruments

Questionnaire Mech. Device

Fig. 3.00


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Questions should be properly worded, simple, clear and not vague.

Unbiased. It can be Closed ended or Open ended.

Sequence of questions is important. Lead questions should createinterest. Difficult questions in the end. Personal questions in the end.

They should be in a logical order.

3.01 TYPES OF QUESTIONS

Questions can be of 2 types i.e. close ended and open ended. Let usdiscuss each one of them.

A. CLOSE ENDED

(a) Two Choices(b) Multiple Choices a, b, c, d etc.

(c) Scale (Likert) here the amount of agreement or disagreement is

shown.

Yes No


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(d) Semantic differential A scale is given between 2 words and

Respondent shows his opinion e.g.,

Large _______ ________ ________ ______ ______Small

Experienced ____________ _________ _______In experienced

Modern _______ _________ _________ _______Old fashioned

(e) Importance Scale

Extremely Very Some what Not very Not at all

Important Important Important Important Important

1 2 3 4 5

(f) Rating Scale

Excellent Very Good Good Fair Poor

1 2 3 4 5


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(g) Intention to buy Scale

Must Probably Not Probably not Must not

buy buy buy buy buy

1 2 3 4 5

B. OPEN ENDED

Completely unstructured e.g., What is your opinion of Indian Airlines.

Respondent replies they way he deems fit and as much as he likes.

Word Association

What is the first word that comes to your mind when you hear thefollowing:-

Airline ________________________

Indian ________________________

Travel ________________________


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Sentence Completion

When I chose an airline, the most important consideration in my decision is:-

________________________________________________________________________________________________________________________

Story Completion

An incomplete story is presented and respondent have to complete it.

Picture Completion

Some figure is drawn and respondent has to explain it.

Thematic Apprecetion Test (TAT)

Some picture is shown and respondents are asked to write a story.


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2.02 CONCLUSIONS

Questionnaire should be brief, to the point and as small as possible. It

should meet the desired objectives. Suppose we have to conduct a study

on "Consumer perception of Yamaha RXG Motor Cycles vis a vis

Competitors. We will first design a pilot questionnaire (Annex-I). It should be

administered to about 10% of the sample. After analysing this data, the final

questionnaire should be prepared (Annex-II) and administered to entire

sample for final analysis.

PILOT SURVEY Annexure -I

QUESTIONNAIRE FOR SURVEY ON CONSUMER PERCEPTION

OF BIKES

Q.1 Which Bike do you own?

Q.2 Why did you select this bike? (Multiple)

(i) Performance (iv) Economy

(ii) Style and convenience (v) Safety

(iii) Ruggedness


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Q.3 Would you feel a sense of pride in possessing an eco-friendly bike?

i) Yes

ii) No

Q.4 Does you bike possess the above attribute?i) Yes

ii) No

Q.5 Who decided the purchase of your bike?

i) Yourself ii) Wife/Girl friend

ii) Father/ Mother iv) Childreniii) Any other

Q.6 What was the major consideration of decider? (Please rank 1,2,3 etc.)

Speed Performance Price Economy Safety Style

Q.7 What were your motorcycle options immediately before your purchase?

Q.8 Have you seen Yamaha RXG ad?(i) Yes Where ___________________

(ii) No


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Q.9 Rate RXG & RX-100 on the following attributes on a scale of 1-4

(1- Below average 2- Average 3- Good 4 - Excellent)

RXG RX-100

Power

Performance

Pick up

Maximum speed

Initial pick up

Ability to over take

Q.10 Which Ad. among the following strikes you the most?

i) RXG iii) KB 125

ii) Suzuki Shogun iv) Hero Honda Splendor

Q.11 How do you rate the below ads on a scale of 1-4?( 1- Poor, 2- Fair, 3- Good 4- Best)

HH KB EY SS

Newspaper Ad.

Magazine Ad.

TV Ad.


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(Monthly family income)

(i) 10,000 15,000/-

(ii) 15,000 25,000/-

(iv) 25,000 40,000/-

(i) 40,000 above

PILOT SURVEY Annexure I

QUESTIONNAIRE FOR COMPARATIVE RATING CHARTRate the bikes according to the attributes listed

Attributes RXG Shogun KB125 Splendour

1. Performance

(i) Initial pick up _______ _____ _________ _______

(ii) Passing acceleration _______ _____ _________ _______

(Overtaking)

(iii) Maximum Speed _______ _____ _________ _______


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2. Style & Convenience

(i) Basis esthetics (looks) _______ _______ _________ _____

(ii) Maneouverability _______ _______ _________ _____

(iii) Utility attachments _______ _______ _________ _____

3. Ruggedness

(i) Burability / Longer life _______ _______ _________ _____

(ii) Luggabilit _______ _______ __________ _____

(More carriage)

(iii) Serviceability _______ _______ __________ _____(frequency)


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4. Economy

(i) Initial Price _______ ______ ________ ____

(ii) Fuel economy _______ ______ ________ ____

(iii) Maintenance cost _______ ______ ________ ____

5. Safety

(i) Braking _______ ______ ________ ____

(ii) Large wheel base _______ ______ ________ ____

(iii) Locking _______ ______ ________ ____

6. Maintenance & Spares _______ ______ ________ ____

availability


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7. Comfort level

(i) Seating ______ ______ ________ ____

(ii) Gear Changing ______ ______ ________ ____

(iii) Braking ______ ______ ________ ____

8. Product image

(i) Good company name ______ ______ ________ ___

(ii) Good bike image ______ ______ ________ ___


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MAIN SURVEY Annexure II

QUESTIONNAIRE FOR SURVEY OF CONSUMER

PERCEPTION OF BIKES

Q.1 Which Bike do you own?Q.2 What were your motorcycle options immediately before your

purchase?

Q.3 What was the major consideration of decider? (Please rank 1-6)

( Speed Performance Price Economy Safety Style)Q.4 Who influenced your purchase?

i) Yourself ii) Wife/Girl friend

ii) Father/ Mother iv) Children

iii) Any other __________________

Q.5 Would you feel a sense of pride in possessing an eco-friendly bike?i) Yes

ii) No

Q.6 Is your bike eco-friendly?

i) Yes

ii) No


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Q.7 Give the attributes you would like your bike to posses but it does

not?

_____________________________________________________

_____________________________________________________

Q.8 Rate RXG & RX-100 on the following attributes on a scale of 1-4

(1- Poor, 2- Average, 3- Good, 4 - Excellent)

RXG

RX-100Power

Performance

Pick up

Maximum speed

Initial pick up

Ability to over take

Q.9 Have you seen Yamaha RXG Ad.?

i) Yes Where ________________

ii) No


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Q.10 How do you rate the below ads on a scale of 1-4?

( 1- Poor 2- Fair 3- Good 4- Excellent)

HH KB EY SS

Print Ad.TV Ad.

Q.12 How do you rate the service provided by the manufacturer/ dealer

after you purchase the motorcycle?

Unsatisfactory Average Satisfactory

Q.13 How do you rate the overall performance that your bike is giving

you?

Poor Unsatisfactory Average Satisfactory Excellent


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Name _______________________________________

Age _______________________________________

Education _______________________________________

Occupation _______________________________________Bike No. _______________________________________

(Monthly family income)

(i) 10,000 15,000/-

(ii) 15,000 25,000/-

(iii) 25,000 40,000/-

(iii) 40,000 above


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MAIN SURVEY Annexure II

QUESTIONNAIRE FOR COMPARATIVE RATING CHARTRate the bikes according to the attributes listed

Attributes RXG

Shogun KB125 Splendour1. Performance

(i) Initial pick up _______ ________ _________ _______

(ii) Overtaking case _______ ________ _________ _______

(iii) Maximum Speed _______ ________ _________ _______

2. Style & Convenience

(i) Looks _______ _______ _________ _______

(ii) Maneouverability _______ _______ _________ _______

3. Ruggedness

(i) Durability / Longer life _______ _______ _________ _______

(ii) Weight carriage _______ _______ __________ ______

(iii) Service frequency _______ _______ __________ ______

4. Economy

(i) Initial Price ________ ________ _________ _______

(ii) Fuel economy ________ ________ _________ _______

(iii) Maintenance cost ________ ________ _________ _______


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5. Safety

(i) Braking ________ ________ _______ ________

(ii) Locking ________ ________ _______ ________

6. Maintenance & Spare ________ ________ _______ ________

availability

7. Comfort level

(i) Seating ________ ________ _______ ________

(ii) Gear Changing ________ ________ _______ ________

8. Product image

(i) Company name ________ ________ _______ ________

(ii) Bike image ________ ________ _______ ________

chapter--3--questionaire design

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