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    PREPARED BY:

    ROSMAH BT ABD GHANI @ ISMAIL

    ELASTICITY

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    CHAPTER OBJECTIVES

    To explain the concept of elasticities.

    To calculate elasticities of demand ( price, income

    and cross).

    ELASTICITY

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    Topics to be covered

    Definition

    types of elasticity

    How to calculate

    Determinants

    ELASTICITY

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    ELASTICITY

    DEMAND

    PRICE CROSS INCOME

    SUPPLY

    PRICE

    DEFINITION OF ELASTICITY:Measures the responsivenessof quantity

    demanded or quantity supplieddue to a changes in

    its determinants.

    ELASTICITY

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    ELASTICITY OF DEMAND

    Measures the responsiveness/sensitivity of

    quantity demanded due to the changes in itsdeterminants.

    There are 3 types elasticity of demand:

    1. Priceelasticity of demand

    2. Incomeelasticity of demand

    3. Crosselasticity of demand

    ELASTICITY

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    Measure the responsiveness of the quantity demanded due to the

    change in its price.

    Formula:

    p = % in quantity demanded

    % in price

    PRICE ELASTICITY OF

    DEMAND(p)ELASTICITY

    Where :

    Q2= New Quantity Demanded

    Q1= Original Quantity Demanded

    P1 = Original Price Level

    P2 = New Price Level

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    Example: suppose the water park raises its tickets from

    RM25 to RM30 and the no. Of tickets sold falls from

    2000 to 1000.Calculate price elasticity of demand.

    1.

    2. P1= RM 25 Q1=2000

    P2= RM 30 Q2= 1000

    3.

    Indicates theve

    (inverse) relationship

    between P & Qd as

    stated in the law ofdemand

    so we must ignoreve

    sign

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    5 DEGREE OF PRICE

    ELASTICITY OF DEMAND

    ELASTICITY

    Elasticity Degree Of Elasticity % Changes

    p > 1 Elastic %P < %Q

    p < 1 Inelastic %P > %Q

    p =1 Unitary elastic %P = %Q

    p = 0 Perfectly inelastic %Q= 0

    p = Perfectly elastic %P=0

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    Determinants price elasticity

    of DD

    1. Availability of substitutes

    2. Relative importance of item in the

    budget

    3. Time frame

    4. The degree of necessity or luxury5. Consumption habit

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    1. AVAILABILITY OF SUBTITUTES more substitutes-elastic demand

    less substitutes-inelastic demand

    2. RELATIVE IMPORTANCE OF THE ITEM IN THEBUDGET/PROPORTION OF THE EXPENDITURE

    Small proportioninelastic demand (consumers less

    sensitive)

    large proportion-elastic demand (consumer

    sensitive)

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    3. Time frame Short term- inelastic demand

    Long term- elastic demand

    4. The degree of necessity or luxury Necessity goods- inelastic

    Luxury goods- elastic

    5. Habit Inelastic demand

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    ELASTICITY

    CROSS ELASTICITY OF DEMAND

    DEFINITION:

    MEASURES OF THE RESPONSIVENESS/SENSITIVITYOF QUANTITY

    DEMANDED FOR ONE PRODUCT (QDx) DUE TO A CHANGE INPRICE OF A RELATED PRODUCT ( Py)

    Formula:

    x = % in quantity demanded of good X

    % in price of good Y

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    ELASTICITY

    Elasticity Interpretation

    x = (+ve) substitute goods

    x = (-ve) complementary goods

    x = 0 Not related goods

    CROSS ELASTICITY OF DEMAND

    Relationship between goods

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    ELASTICITY

    INCOME ELASTICITY OF

    DEMAND (Y )DEFINITION:

    MEASURES THE SENSITIVITY/ RESPONSIVENESS

    OF THE QUANTITY DEMANDED DUE TO A

    CHANGE IN INCOME.

    Formula:

    Y = % in quantity demanded

    % in income

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    ELASTICITY

    Elasticity interpretation Examples

    y > 1 Luxury goods Diamonds, luxury cars

    0< y < 1 Normal goods Shirt, shoes , pen

    y =0 Necessities goods Rice, vegetables

    y < 0 Inferior/ giffen goods Used car, low grade fruits

    INCOME ELASTICITY OF

    DEMAND (Y )

    Types of goods

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    p & Relation To Total Revenue

    To know the relation of consumer towards a P

    TR as the amount of income received from the sales of

    goods & services.

    TR , or constant depends on degree of elasticity of

    demand.

    TR=PxQ which TR= total revenue

    P = price level

    Q = quantity of goods

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    Elastic

    P10%,Qd20%,TR10%vice versa.

    GOOD: have many

    substitute goods

    P x Q = TR

    Po :4 Qo: 20 =80

    P1: 6 Q1: 10 =60

    P

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    inelastic

    Q43

    D

    P

    10

    2

    P10%, Qd5%, TR5%goods: less

    substitutes,petrol

    Less substitute goods

    P x Q = TR

    Po :2 Qo: 4 = 8

    P1: 10 Q1: 3 = 30

    P > Qd = TR

    Q43

    D

    P

    10

    2

    8

    30

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    Unitary elastic

    Q43

    D

    P

    4

    3

    any in P does not affect TR.P10%, Qd10%, TR constant

    P x Q = TR

    Po :3 Qo: 4 = 12

    P1: 4 Q1: 3 = 12

    P = Qd = TR

    constant

    Q43

    D

    P

    4

    3

    12

    12

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    Price elasticity of supply

    Measure the responsiveness of the quantity supplied due to the

    change in its price .

    Formula:

    s = % in quantity supplied

    % in price

    Where :

    Q2= New Quantity Supplied

    Q1= Original Quantity Supplied

    P1 = Original Price Level

    P2 = New Price Level

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    5 DEGREE OF PRICE

    ELASTICITY OF SUPPLY

    ELASTICITY DEGREE OF ELASTICITY % CHANGES

    s > 1 Elastic %P < %Q

    s < 1 Inelastic %P > %Q

    s =1 Unitary elastic %P = %Q

    s = 0 Perfectly inelastic %Q= 0

    s = Perfectly elastic %P=0

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    Good % Qs decrease % P decrease s

    A 200 160

    B 15 140

    C 0 160

    D 100 100

    1. Calculate price elasticity of supply

    2. When the price is RM40, the Qs is 100 units

    and when the price increases to RM60, the Qs is

    200 units. Calculate the price elasticity of supplywhen the price increase.

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    Determinants of price

    elasticity of supply

    Cost of production

    Substitutability of inputs used

    Period of production process

    Time frame for supply

    Degree of perishability

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    1. Cost of production In production cost is small- elastic SS

    In production cost is big- inelastic SS

    2. Substitutability of inputs used

    Inputs can be easily substituted-elastic SS

    Inputs cannot be substituted-inelastic SS

    3. Period of production

    Short production processelastic SS

    Long production processinelastic SS

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    4. Time frame Short run- inelastic SS

    Long run- elastic SS

    5. Perishability Highly perishable( agri. goods)- inelastic SS

    Non-perishable (manufactures goods)-elastic SS

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    THANK YOU

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    1. ELASTIC (p>1)

    P

    D

    Qd

    P2

    P1

    Q2 Q1

    %P < %Qd

    i.g : if the price good A

    by 5%, the Qd for goodsA will fall by 10%

    Goods: luxuries

    goods,manufactured

    goods, any goods which

    have many close

    substitues

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    2. INELASTIC (p %Qd

    i.g : if 3% increase in

    P of goods A leads toonly 1% decrease in Qd.

    Goods: primary goods

    (paddy,

    rubber),necessities good& any goods which have

    less substitues

    P

    D

    Qd

    P2

    P1

    Q2Q1

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    3. UNITARY ELASTIC (p=1)

    %P = %Qd

    i.g : when the P by

    10% of a goods, th Qdwill by 10%.

    Goods: no such

    product in this world

    P

    D

    Qd

    P2

    P1

    Q2 Q1

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    4. PERFECTLY INELASTIC (P=0)

    %Qd=0

    in P will have no

    effect on the QdGoods: demand for

    insulin by serious

    diabetic patient

    P D

    Qd

    P2

    P1

    Q1

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    5. PERFECTLY ELASTIC (p=)

    %P =0

    The small in P will

    cause the Qd to zero.buyers can buy as

    much as they like at one P

    Goods: its hard to find

    such products

    P

    D

    Qd

    P1

    Q2Q1

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    Elasticity of

    supply

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    1. ELASTIC (s>1)

    P

    S

    Qs

    P2

    P1

    Q1 Q2

    Flatter supply curve

    %P < %Qs

    i.g : if the producer

    the P by 1%, the Qs will

    more than 1%

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    2. INELASTIC (s %Qs

    i.g : P 1%,producerwill Qs less than 1%.

    P S

    Qs

    P2

    P1

    Q1 Q2

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    3. UNITARY ELASTIC (s=1)

    %P = %Qs

    i.g : P by 1%,

    producer will Qs by1%.

    PS

    Qs

    P2

    P1

    Q1 Q2

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    4. PERFECTLY INELASTIC (s =0)

    %Qs=0

    when the P by 10%,

    Qs are still at the same

    amount,

    producer will not

    respond to the price

    change at all

    P S

    Qs

    P2

    P1

    Q1

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    5. PERFECTLY ELASTIC (s=)

    %P =0

    there is no supply at all,

    unless the price leveldecrease.

    P

    S

    Qs

    P1

    Q2Q1