chapter 1. marketing is: (short version) ______________________...
TRANSCRIPT
MARKETING TODAY AND TOMORROW
Chapter 1
Marketing Video (Our Semester in a 6 minute video)
Movie Questions
Marketing is: (short version)
______________________ _________________________________________ Who is the guiding light of your business
philosophy? ____________________ S___________ W__________ O___________ T____________
Goals
Understand the importance of studying marketing Explain what marketing is and describe important
marketing functions Marketing is analyzing and satisfying consumer
needs Explain why businesses need marketing Describe the functions of business Define the marketing concept Determine how the marketing concept is
implemented Describe how businesses approach marketing
differently today than they did in the past How is marketing changing business
Why Study Marketing?
Marketing plays an important role in business operations
It is essential to the success of manufacturers, retailers, government agencies, hospitals, law offices, schools, and churches
All marketing activities should be directly related to the needs of customers.