chapter 1 copyright © 2015 cengage learning understanding business communication
TRANSCRIPT
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Components of
Communication
Communication
Barriers
Communication Media Choices
Legal and Ethical
Communication
Understanding Business Communication
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Components of
Communication
Communication
Barriers
Communication Media Choices
Legal and Ethical
Communication
Understanding Business Communication
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Communication Model
Components | Barriers | Media | Ethics
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Directions of Formal Communication
Downward CommunicationFlow of information from managers to their employees (people who report to them)
Upward CommunicationFlow of information from lower-level employees to upper-level employees or managers
Lateral (or Horizontal) CommunicationFlow of information among peers within an organization
Components | Barriers | Media | Ethics
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The Informal Communication Network
Components | Barriers | Media | Ethics
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The Grapevine
● Why do you think this may be true?
● As a manager, you can never stop the grapevine, but how can you manage it and learn from it?
“I’ve discovered that the less I say, the more rumors I start.”
- Bobby Clarke, Philadelphia Flyers hockey player
Components | Barriers | Media | Ethics
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Components of
Communication
Communication
Barriers
Communication Media Choices
Legal and Ethical
Communication
Understanding Business Communication
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Verbal Communication Barriers
Inadequate Knowledge or
Vocabulary
Differences in Interpretation
Language Differences
Inappropriate Use of
Expressions
Overabstraction and Ambiguity Polarization
Components | Barriers | Media | Ethics
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Do You Know These Terms?
• Search Engine Optimization: improving the visibility of websites in search engines
SEO
• Joint Photographic Experts Group: a compression technique for color imagesJPEG
• Sending tweets that others wrote on TwitterRetweet
• Voice over Internet Protocol: used for making Internet phone callsVoIP
• A quick fix for a programming defectPatch
DefinitionTerm
Components | Barriers | Media | Ethics
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Nonverbal Communication Barriers
Inappropriate or Conflicting
Signals
Differences in Perception
Inappropriate Emotions Distractions
Components | Barriers | Media | Ethics
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Components of
Communication
Communication
Barriers
Communication Media Choices
Legal and Ethical
Communication
Understanding Business Communication
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Traditional Communication Channels
Written Communication Examples● Colorful brochures● Financial statements● Solicitation letters● Complex reports● Periodicals (magazines, journals,
newspapers)
Oral Communication Examples● One-on-one meetings● Team meetings● Conferences
Components | Barriers | Media | Ethics
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Technology-Based Communication Channels
Email, Phone, Voice Mail
Instant and Text
Messaging
Social Media
Components | Barriers | Media | Ethics
BRIANAJACKSON/ISTOCKPHOTO.COMPIUS LEE/SHUTTERSTOCK.COM DAVID J. GREEN - LIFESTYLE THEMES/ALAMY LIMITED
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Social Media Examples
Components | Barriers | Media | Ethics
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Communication Media Choices
RICH LEAN
Face-to-Face Meeting
Videoconferencing
TeleconferencingPhone CallVoice Message
BlogMicroblog
BrochureNewsletterFlier
IM
In-Person Oral Presentation
Online Meeting VideoVlog
Report EmailText Message
Components | Barriers | Media | Ethics
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Choosing Communication Media
Relationship Considerations
• New or existing relationship? • Good news or bad? • Feedback needed?• Audience level and
preference?• Likely audience reaction?• Confidential message?• Documentation needed?
Logistical Considerations
• Length and complexity of the message?
• Number and location of recipients?
• Urgency of the message? • Probability of audience
understanding?• Access to technology?
How do these factors affect the medium you choose for your message?
Components | Barriers | Media | Ethics
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Components of
Communication
Communication
Barriers
Communication Media Choices
Legal and Ethical
Communication
Understanding Business Communication
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Avoid Legal Consequences
● Avoid writing or saying anything that you would not like to become public.
● Read your company’s social media policy carefully.
If you delete an email, isn’t it gone
forever?
Components | Barriers | Media | Ethics
© STOCKLITE/SHUTTERSTOCK
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Types of Ethics
Professional Ethics
Defined by an organization
Social Ethics
Defined by society
Individual Ethics
Defined by a person
Components | Barriers | Media | Ethics
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Lawyers’ Email Exchange
Did the lawyers behave professionally and ethically?
Who should have ended the conversation? When?
Connect to the email exchange via the blog.
Components | Barriers | Media | Ethics
ALBERTO ZORNETTA/SHUTTERSTOCK.COM
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Ethical Decision Making
1. Is the action legal?
2. Does the action comply with your company’s policies and guidelines?
3. Who will be affected by your decision and how?
4. Does the action comply with company values?
5. How will you feel after the decision is known?
Components | Barriers | Media | Ethics