Chap 1

Careers▪ There are numerous careers in electronic media▪ Industry familiarity & knowledge of changes▪ improves careers success

Understanding Knowing media tools & impact helps▪ Understand how the media influences ▪ Individual behaviors, views, opinions▪ Society

▪ Teach most effective method of interacting with media

Changes over the years Radio & TV – 1st two broadcasting mediums

▪ Local Radio & Major 3 networks dominated early broadcasts

1960’s-70’s brought ▪ Commercial vs public broadcasting▪ CATV, VCR’s, Satellite, Low Power TV (1982)▪ Industrial TV – Used by companies for training

Later (Corporate Video/Organizational TV)

▪ Narrowcasting▪ When TV programming targeted specific audiences

What is an example of a TV station/channel that does this

1980’s Brought more variety to TV delivery

systems▪ Videotape, Video Stores, Cable, Satellite, Remotes

Reduced the control of the Big 3 Networks▪ On determining what consumers were watching

1990’s Growth of information access through

▪ Cell phones, Internet (via Dial up), E-mail Information once provided by Radio/TV available online

▪ Webcasting, browsers, ISP’s, search engines, blogging▪ Began developing at faster rates

2000’s Internet explodes as source of information

▪ High speed access, faster computers, bigger hard drives▪ Allow vast amounts of information to be stored & retrieved

DVR’s replace VCR’s allowing time shifting of TV programs

Other new technology being embraced by consumers▪ Satellite radio, HD Radio, HDTV, Blue Ray DVD, ▪ Digital Movie theaters, Podcasting, MP3 Players, PDA’s

(Smartphones)▪ Texting, Social networking

▪ What’s Next?▪ Are there any even newer innovations you can think of?

How many different types of media are in your home? Do you use all of them or only some? Are they all used by someone? Are they all needed?

Media ownership has shifted recently (pg 7)▪ Landlines which were once at 100% have dropped▪ Cell phones have become the only phone for many

▪ Internet access almost non-existent prior to the 90’s▪ Is almost a universal service

▪ Cable TV subscribers have dropped▪ What are some causes for this?

▪ Does anyone in here have a VCR in your home?▪ Is it used?

DVD’s are now preferred due to higher quality Video game console & DVR ownership is also

growing▪ Why do you think there has been an increase in DVR’s

The most stable media devices▪ Television & Radio▪ Both are at almost 100%

▪ Average home has 6 radios & 2.4 TV sets▪ How does your home compare

People spend a great deal of time with media▪ Media devices are used & they are also used▪ Interaction with media is significant part of life

Interesting Trends▪ Increased use of internet has not reduce TV watching▪ Heavy internet users claim TV watching has increased

▪ TV watching▪ Has shifted from broadcast TV more to cable TV▪ Has become complicated

Would a show made for the internet be considered watching TV?

Media Link

Watching a Netflix video, streamed through a video game console, watched through a television What would that be?

Video games have grown tremendously Often earning more than domestic movies▪ Grand Theft Auto IV - $500 million in 1st week

Internet usage has shifted over the years There are several current categories▪ Today the top use of internet is Content▪ Followed by Communication▪ Next is community (Category added in 2008)▪ For social networking sites

Traditional functions include▪ Entertain, Inform, Persuade

Functions have expanded as media have expanded▪ Presenting Entertainment▪ Disseminating news & information▪ Aiding Commerce▪ Transmitting Culture & Customs▪ Acting as A watchdog▪ Providing relaxation & companionship▪ Connecting people to each other

Presenting Entertainment The main function of many forms of electronic

media▪ Movies, Video Games, Majority of TV programs▪ Internet has increased entertainment element▪ Due to Audio/Video elements

▪ Why is entertainment a big part of electronic media?

▪ Increases in technology has transformed entertainment▪ From passive only to incorporating interactive elements

Some are dissatisfied with the entertainment function▪ Politicians, citizens groups, parents, etv▪ Complain that there is too much sex & violence on TV

▪ Some feel that the imitation of ideas (especially reality)▪ Has led to poor quality programming on TV

Despite the changes and sometimes poor decisions on the part of content developers▪ Entertainment will no doubt continue to serve as the main

function of electronic media

Disseminating news & information Electronic media provides immediate updates▪ For disasters, breaking news, current events▪ When have you turned to electronic media for more

information (disasters/breaking news) Especially radio▪ Because it is portable and relies less on electricity ▪ (battery powered radios)

▪ During disasters (tornados, hurricanes) other media often fail▪ (What is changing this)

Disseminating news & information Information is also useful at other times▪ What information do you regularly get from the

media▪ What are your sources of news?

Everyone's interests are different▪ What is something that you learned more about by

seeking out info online or on TV Personalizing news▪ Yahoo, google news,

What are some problems with

Aiding Commerce Persuasion

▪ Who has bought something based only on advertising? What made you buy it?

▪ What made the commercial/ad appealing? Humor, Visual effects

▪ Commercials today are not as much of a hard sell▪ Memorable gimmicks with brief reference to product are

used more

Aiding Commerce Tailoring▪ Commercials may differ based on

geographic region▪ Same show different commercials

Aired to appeal to specific audiences

▪ Google ads▪ Show similar products in the side bar

based on keyword searches

Aiding Commerce Shopping▪ Has been revolutionized through electronic media▪ Who has bought something online▪ What type of product/service, where was it bought

Advertising has become a nuisance to people▪ Many with DVR’s skip through them▪ Others ignore them or flip channels

▪ How have advertisers adjusted to remain visible

Transmitting Culture & Customs▪ Think of some shows that portray a culture/lifestyle▪ Do these shows influence perceptions of that group/culture

▪ Unintentional▪ When the content broadcast associates with a group regardless

of motives behind the production

▪ Intentional▪ When the content purposely reflects a particular group or

culture Foreign language, religious, public service programming

▪ Criticisms▪ Media often are the catalyst of stereotypes

Many stereotypes, ethnic/cultural are magnified through the media

Acting as a watchdog Watching over aspects of society

(especially government)

▪ This role is often reserved for journalists Watching & reporting political candidates Reviewing new laws that affect many Informing the public about scandal and fraud Informing public about of information that is hard to find

▪ Some media provide a window for us to view (CSPAN)

Some interpret information for the public Can lead to bias &/or slanted information

Providing relaxation & companionship▪ The television can be your friend▪ People who live alone

▪ The internet/radio▪ Can provide entertainment or relaxing sounds

▪ The media can provide a getaway ▪ After a hard day it can provide relief from the rigor of

daily life▪ Can also become problematic if it becomes addicting

Web Link

Connecting people to each other▪ How many of you have ever watched a new show or movie

And talked with your friends about it later?▪ A movie comes out that you never heard of

What would convince you to check it out

▪ “Water-Cooler” Function▪ When people talk in groups about a show they all watched

or heard recently▪ Today’s media is more fragmented (less people watch

the same shows)

▪ E-mail, texting, social media, internet searches▪ These are all methods people use to stay connected

People (The consumers)▪ Are in more control of the media than in the past.

▪ Gatekeepers heavily influenced content in the past▪ Network executives, News producers, Radio music

directors, etc▪ Their power has diminished

Due to time shifting devices From Increased sources of media

How many of you have ever posted a video

User-Generated Content

User generated content The internet has allowed for the explosion of

user generated content for people to browse▪ Videos & Short films▪ Online radio stations▪ Multimedia Websites▪ Public access channels▪ (Through Cable TV providers)

Convergence▪ Bringing together various media forms & facilities

Proliferation▪ Distributing media content to many places

through many platforms Resilience▪ The ability of various forms of electronic media to

adapt and continue to exist

Convergence▪ 1 – Blending of multiple forms of media to create new

ones▪ Radio over the internet

▪ 2 – Blending of facilities▪ Cable & Phone companies offering the same thing

Proliferation▪ Reaching consumers through innovative ways▪ What is one of the strangest or odd places you have seen

an advertisement?

Resilience▪ The fast paced media industry is constantly changing▪ Old media have to change or adapt to remain valid

The significance of electronic media will continue to increase

People will use it now more than anytime in the past The criticisms on media content will continue Some of the equipment that connects people also

disconnects them▪ Computers keep people connected online▪ But away from their families

With the media changing at such a rapid pace Only time will tell what the next mediated innovation is