chap 1
DESCRIPTION
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Dave Chaffey, E-Business and E-Commerce Management, 3
rd Edition © Marketing Insights Ltd 2007
Slide 1 7
What is E-commerce an E-business
& ?o! are attending a role in the e#$!siness tea% of a glo$al $ank
& ?o! anti"i'ate yo! %ay $e asked the distin"tion $et-een e#"o%%er"e and e#$!siness
& /rite do-n a definition for ea"h
& E#"o%%er"e
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 @
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 <
Aig!re 1 2 S!%%ary and e*a%'les of transa"tion alternatives $et-een $!sinesses,
"ons!%ers and govern%ental organi(ations
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 10
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 11
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 17
Tangible an intangible benefits
Tangible benefits Intangible benefits
In"reased sales fro% ne- sales leads giving rise to in"reased reven!e fro%
ne- "!sto%ers, ne- %arkets e*isting "!sto%ers ;re'eat#selling> e*isting "!sto%ers ;"ross#selling> Marketing "ost red!"tions fro%
red!"ed ti%e in "!sto%er servi"e online sales red!"ed 'rinting and distri$!tion "osts of %arketing "o%%!ni"ations S!''ly#"hain "ost red!"tions fro%
red!"ed levels of inventory in"reased "o%'etition fro% s!''liers shorter "y"le ti%e in ordering 9d%inistrative "ost red!"tions fro% %ore effi"ient ro!tine $!siness 'ro"esses s!"h as re"r!it%ent, invoi"e 'ay%ent and holiday a!thori(ation
Cor'orate i%age "o%%!ni"ation Enhan"e%ent of $rand More ra'id, %ore res'onsive %arketing
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 1<
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 21
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 22
Intro to #'# Compan%
& B!rnover 100%
See --- glo$al"o%'osites "o%
& Distri$!tion <0 "o%'anies -orld-ide via Joint vent!res and agents
& Co%'etitors
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 23
& Co%'etitors
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 2
& See a"tivity 1 :
& 5ive e*a%'les of these $enefits of an online 'resen"e /hi"h of these are %ost i%'ortant to ea"h
Cost red!"tion
Ge- "a'a$ility
Co%%!ni"ation
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 2:
Slide 1 7
What is E-commerce an E-business
& ?o! are attending a role in the e#$!siness tea% of a glo$al $ank
& ?o! anti"i'ate yo! %ay $e asked the distin"tion $et-een e#"o%%er"e and e#$!siness
& /rite do-n a definition for ea"h
& E#"o%%er"e
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 @
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 <
Aig!re 1 2 S!%%ary and e*a%'les of transa"tion alternatives $et-een $!sinesses,
"ons!%ers and govern%ental organi(ations
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 10
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 11
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 17
Tangible an intangible benefits
Tangible benefits Intangible benefits
In"reased sales fro% ne- sales leads giving rise to in"reased reven!e fro%
ne- "!sto%ers, ne- %arkets e*isting "!sto%ers ;re'eat#selling> e*isting "!sto%ers ;"ross#selling> Marketing "ost red!"tions fro%
red!"ed ti%e in "!sto%er servi"e online sales red!"ed 'rinting and distri$!tion "osts of %arketing "o%%!ni"ations S!''ly#"hain "ost red!"tions fro%
red!"ed levels of inventory in"reased "o%'etition fro% s!''liers shorter "y"le ti%e in ordering 9d%inistrative "ost red!"tions fro% %ore effi"ient ro!tine $!siness 'ro"esses s!"h as re"r!it%ent, invoi"e 'ay%ent and holiday a!thori(ation
Cor'orate i%age "o%%!ni"ation Enhan"e%ent of $rand More ra'id, %ore res'onsive %arketing
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 1<
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 21
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 22
Intro to #'# Compan%
& B!rnover 100%
See --- glo$al"o%'osites "o%
& Distri$!tion <0 "o%'anies -orld-ide via Joint vent!res and agents
& Co%'etitors
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 23
& Co%'etitors
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 2
& See a"tivity 1 :
& 5ive e*a%'les of these $enefits of an online 'resen"e /hi"h of these are %ost i%'ortant to ea"h
Cost red!"tion
Ge- "a'a$ility
Co%%!ni"ation
Dave Chaffey, E-Business and E-Commerce Management, 3 rd Edition © Marketing Insights Ltd 2007
Slide 1 2: