channel for the whole family - ethnic channels groupbest comedy 2012-2013 1st season 19.1% 2nd...

8
RUSSIAN ENTERTAINMENT CHANNEL FOR THE WHOLE FAMILY

Upload: others

Post on 08-Aug-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: CHANNEL FOR THE WHOLE FAMILY - Ethnic Channels Groupbest comedy 2012-2013 1st season 19.1% 2nd season 19.7% «80-s» record share 1st season 21.5 % 2nd season 17.1% «traffic lights»

RUSSIAN ENTERTAINMENT CHANNEL FOR THE WHOLE

FAMILY

Page 2: CHANNEL FOR THE WHOLE FAMILY - Ethnic Channels Groupbest comedy 2012-2013 1st season 19.1% 2nd season 19.7% «80-s» record share 1st season 21.5 % 2nd season 17.1% «traffic lights»

The LEADING independent broadcasting company in RUSSIA

The LARGEST media holding in EASTERN EUROPE

8 CHANNELS in Russia and CIS

Content production

Digital projects

Advertising company

Good Story media

Page 3: CHANNEL FOR THE WHOLE FAMILY - Ethnic Channels Groupbest comedy 2012-2013 1st season 19.1% 2nd season 19.7% «80-s» record share 1st season 21.5 % 2nd season 17.1% «traffic lights»

GEORGIA

THAILAND

BULGARIA

AZERBAIJAN

ARMENIA

KAZAKHSTAN

GERMANY

UAE

KIRGIZSTAN

USA

UK BALTIC STATES CANADA

ISRAEL

BROADCASTING GEOGRAPHY OF CTC CHANNEL

2’000’000 SUBSCRIBERS IN 20 COUNTRIES!

HOT BIRD TM 8

Page 4: CHANNEL FOR THE WHOLE FAMILY - Ethnic Channels Groupbest comedy 2012-2013 1st season 19.1% 2nd season 19.7% «80-s» record share 1st season 21.5 % 2nd season 17.1% «traffic lights»

1 OF 6 OFFICIAL INTERNATIONAL VERSIONS

OF FEDERAL CHANNELS

29 TEFI AWARDS

THE LEADER CHANNEL IN RUSSIA MARCH 3, 20:00 - 21:00, ALL 10-45

11,6% 2nd AMONG ALL RUSSIAN TV CHANNELS

AUDIENCE ALL 10-45.

1,7 1,7 1,3 1,3 0,3 0,3 0,1

11,6 11,3 9,0 8,6

2,2 1,8 0,9

0,0

2,0

4,0

6,0

8,0

10,0

12,0

14,0

CHANNEL ONE CTC NTV ROSSIYA 1 PERETZ TVC ROSSIJA 24

TVR Share

Page 5: CHANNEL FOR THE WHOLE FAMILY - Ethnic Channels Groupbest comedy 2012-2013 1st season 19.1% 2nd season 19.7% «80-s» record share 1st season 21.5 % 2nd season 17.1% «traffic lights»

AWARDS & SHARES OF KEY PROJETS

«KITCHEN» BEST COMEDY

2012-2013 1ST SEASON 19.1% 2ND SEASON 19.7%

«80-S» RECORD SHARE

1ST SEASON 21.5% 2ND SEASON 17.1%

«TRAFFIC LIGHTS» BEST COMEDY 2012 4TH SEASON 11.2% 5TH SEASON 13.8%

«VORONINY» TAFFY AWARD

BEST SITCOM 2010

«LAST OF MAGIKYAN»

1ST DAY 18.1% 1ST WEEK 14,1%

«MOLODEJKA» (THE YOUNG ONES)

1ST MONTH 16,8% BEST SITCOM 2013

«TWO DADS AND TWO SONS»

OCTOBER 2013 15% 5

shares: all 10-45 : Source: Global independent market research company TNS. http://www.tnsglobal.com http://www.tns-global.ru/eng/

DADDIES

DAUGHTERS 4 TEFI AWARDS BEST SITCOM 2008- 2009

Page 6: CHANNEL FOR THE WHOLE FAMILY - Ethnic Channels Groupbest comedy 2012-2013 1st season 19.1% 2nd season 19.7% «80-s» record share 1st season 21.5 % 2nd season 17.1% «traffic lights»

UNIC SEGMENT

TeleKlub

Euronews

Rossija 24

Channel One

RTR-Planeta (Rossija 1)

NTV

TVC

Detskji Mir

Nashe Kino

RTVi

Peretz

Page 7: CHANNEL FOR THE WHOLE FAMILY - Ethnic Channels Groupbest comedy 2012-2013 1st season 19.1% 2nd season 19.7% «80-s» record share 1st season 21.5 % 2nd season 17.1% «traffic lights»

• TWC • CABLEVISION • FACEBOOK.COM • VECHERNIY NEW YORK

(MAGAZINE) • DAVIDZON RADIO

• DANU RADIO • ODNOKLASSNIKI.RU • MAIL.RU • RUNYWEB.COM • RUSSIANNY.COM

JOINT ACTIVITIES WITH PARTNERS:

• PRESS RELEASES • OUTDOOR – BUSES IN AND QUEENS • BTL PROMO IN «NET COST MARKETS» -

BRAND-BAGS • RADIO PROMO

MARKETING CAMPAIGNS

7

BEST WEEKEND FOR THE WHOLE FAMILY MAY

GENERAL SPONSOR

GRAND RUSSIAN

FESTIVAL

NJ, 2014

Page 8: CHANNEL FOR THE WHOLE FAMILY - Ethnic Channels Groupbest comedy 2012-2013 1st season 19.1% 2nd season 19.7% «80-s» record share 1st season 21.5 % 2nd season 17.1% «traffic lights»

THANK YOU