changing trends in advertisement
DESCRIPTION
Changing Trends in Advertisements. Airtel- hfz ad video and several tunes added. Very colorful yet concise ppt. Trends in online, mob and print media discussed.TRANSCRIPT
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Changing Trends in Advertisement
Divya b09010Nishant Goyal b09036
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The only Advertising and Marketing funda
Winners funded, losers don’t.
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A face cream is endorsed by socially prominent personalities and beauty queens… Why?
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Value added by advertisement:It gives its users the added
subjective satisfaction of “I’m good as she is.”
This is the Subjective value of Product.
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Reiterating the name until familiarity and association-recall establish a preference.
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Change and
What triggers it?
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Rise in platforms Ads are where the consumer is.
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India- youth orientedWant to attract girls…?
Get AXE!
No Bike, No Status…
Better the bike, more the status…
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which one do you like?
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A successful ad has a story behind it.
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AIRTEL… Youth oriented 2000sStory 2010-now.Signature tune by Rehman in
2002 only!
One more ingredient
Outreach programmes!
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Out reach Programmes
Ensuring customer loyalty and establishing EQ with the customer.
Fuel “Word of mouth publicity”- THE BEST EVER PUBLICITY!!
Strategy- “Customer is THE king. Make him feel so.”
Social Media is the platform!
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This is how a viral campaign looks like….
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Taglines reflect company’s perception of brand and hence, the changing consumers!
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Online Advertisement
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Online Advertisement- WHY?
Internet reaches about 30% of the global population.
Boom in E-Commerce.Executives know exactly ‘How
many views/clicks/shares?’
ONLY With online advertising, one can accurately measure the performance of
the marketing campaigns.
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Increased ROI.
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1994, AT&T ad on Hotwired
•Sold on basis of number of impressions, later CPM
Yahoo in 1996 •CPC- Advertisers pay on basis of CPC.
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What is Google?
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May we then call it an ADVERTISING COMPANY?!…
97% of its revenues comes from its sponsored listings!
6b in 2005
16b in 2007
28b in2010
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Contextual Advertising
Auction of keywords- Google Adwords
Enables you to create ads which appear on relevant Google search result pages and its network of partner sites…
Delivers Google Adwords ads to individual’s websites - Google Adsense
Earn by adding Adowrds’ ads to your blog!
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25/04/2012 Forbes|Tech
“Google to Marketers: Go Mobile or Go Home!”
5 b mobile phones on planet!91% of people keep phones along
with them ALL DAY.85% of mobile phones to be web
enabled.85% of mobile internet users are
using their devices while watching TV!
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Admob is for mobile app developers, set up in 2006, acquired by google in 2009!
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Google’s Android POWER!
Analyst Gene Munster says Android generated $5.90 per user in mobile advertising in 2010, and that number is expected to jump to $9.85 in 2012!
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ROVIO’s revenue was 7m dollars from advertising during first quarter of 2011!So which game is it?...
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Angry Birds makes more money from the free Android
version than from the paid ad-free
ones!!
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Trend observed in Print MediaIndian movies of the 80s
promoted the movieONLY through Print Media?
What worked later was the word of mouth publicity…
Today the ad spending of a company in print media especially in movies is
negligible compared to total ad spending…
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Observe
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1990 and 1997 ad1990s marked the move from text
intensive to thought provoking ads to design intensive!
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Thematic Brand Campaigns
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#KFBeerUpIntroduce the hashtag “#Kfbeerup”
followers tweet and tag friends to attend, registrations, leading to a viral impact!
First 50 – 80 tweeps who registered, attend the Kingfisher Meet Up!
FREE BEER ON THE WEEKENDSounds like a perfect plan to us!!
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Brand Characters – Vodafone pug, zoozoo, Amul butter girl…
Low production Cost No celebrity- no risk! Represents a common
man. 3m hits in 3 weeks!! Awarded “MOST WATCHED
BRAND IN BREAKS”
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The latest trend of being Innovative!
Sex Sells- Rolling
eyeballs!
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Coca Cola Light
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Parody Advertisement.2012Remember the recent Hindu-TOI row?
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‘To be continued’ ads
Deepika Padukone in Nescafe ad.
‘3 idiots’- Disguise tour of Aamir!
Element of Surprise
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Observations:Rise in platforms of advertising (These
days- outreach programmes and viral marketing).Youth oriented.TO CONNECT with consumer is the
motive and not just introduce the product.The theme of Story.Thematic campaigns which may not
be product based. Print- text intensive to design
intensive.Rolling eyeballs- innovation!
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Some things just improve over time…
Amul Butter Girl.
Successfully running for over 41 years!
Till we entertain queries, here’s a tribute-
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1979- Cushioned chairs in First Class Indian Railways
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2012- you know what.
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2011
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2012- You know who!!