changing landscapes seminar 2015
TRANSCRIPT
Date
Click to edit Master title styleClick to edit Master title styleYou’re only as good as your programs
Sarah Kelly and Indra Kurzeme
What do we do and why?
• Share Victoria’s stories
• More than 60,000 followers
• What? Conversations
• How? Collection & program magic
• Guided by:
80 % content - 20% promotion
P–3
2014 in numbers
50% increase in total social followers from 2014-15
Reached more than 2 million Facebook newsfeeds in 2014
Average Facebook post reaches 3,500 newsfeeds
16% Facebook engagement in 2014
Tweeted 1,836 times in 2014 (five per day)
2.5% Twitter engagement
@Library_Vic Instagram community grew by 980%
Street history
From Copernican to cats
#LibraryShelfie
eResources
Digital image pool
Customer service
Promoting programs
The basics
80/20 rule
Understand the platform
Schedule
Photography (no stock excuses!)
Small budgets = Big results
Get creative
ADVERTISING#HearThePeopleSing
GET CREATIVE#WhiteNightMelb
P–16
PREPARATION#WhiteNightMelb
EXPERIENCE #BohemianMelbourne
You’re only as good as your programs
What makes a great program?
Pre Program
Thank you for the opportunity to attend the Type Design Workshop at the State Library of Victoria. I consider myself privileged as I could see many more people trying to join and not being able as you were fully subscribed. Your welcome and introduction of the night and expectations was clear.
Program experience
Paul Hanslow is a very effective and
knowledgeable presenter. He was professional and engaging. The interactivity among participants was total. The trouble shooting assistance of Simmone was great. I applaud the ease and simplicity of engaging with the technology – no problems with the AV projection, convoluted logins, program crashes, etc. It is also good to be able to access the PDF of the presentation; it is a great memory jogger with the right amount of information
.
Post Program
During the workshop I was
able to create some characters, save the files and even generate the font set (albeit not complete) and install it. I walked away very pleased to have attended. Do not regret my travelling from Geelong – You delivered in all accounts.
Bohemian Melbourne
State Library Victoria Vision
Being a place where all Victorians can discover, learn, create and connect; a cultural heritage destination for Victorians; and a leader in the discovery of information, enabling the generation of new knowledge and ideas.
White Night Melbourne
Community Engagement Goal
Grow lifetime engagement by extending participation and strengthening connections.
Community Programs Goal
We actively seek to bring people together and connect all Victorians with the Library – its people, collection and space – through inspiring programs.
Program focus areas
• Promote our unique collections• Be a catalyst for ideas, discussion and debate• Promote reading and literacy• Provide leadership to develop the Library sector
Liberty of the Press
Priority segments for programming
• Young learners and families• Creatives• Culture Seekers• Culturally and Linguistically Diverse communities
Program Selection and Development
Evaluation
Thank you
www.slv.vic.gov.au
@Library_Vic
@Library_Vic
/statelibraryofvictor
ia