Changing Domain Name System

•Current knowledge•Introduction of DNS and IP addressing•The Need For More Domains•HBJ Case Study•Icann’s Helping Hand•An End To The Problem ?

Current Knowledge

There are more than 200 top-level domains on the Internet, examples of which include the following:

.us - United States

.uk - United Kingdom

There are also generic names, examples of which include the following:

.edu - educational sites .com - commercial sites

.gov - government sites org - non-profit sites.

.net - network service

• Introduction of DNS and IP addressing

The Need For More Domains

As things stand just now there are 20 million addresses

registered with the .com field

The .com field is the most popular field throughout the

world

Nearly every common word in the English dictionary has

been registered

Remember the DNS system is a way to easily remember

a site instead of trying to remember a list of IP numbers

Once the domain names begin to get difficult to remember,

it reduces the purpose of the DNS System

Because of Lack of good names, domain names have

become a valuable commodity

HBJ Case Study: The Demand for Domain Names

www.hbj.co.uk

In Scotland’s largest ever domain name acquisition HBJ were commissioned by the Halifax PLC. Deal worth in excess of $1m

Securing the domain name was critical to the successful implementation of the entire brand strategy

Difficulty encountered tracking down the owners of IF.com

US legal system’s tough approach to cyber-squatting

Multiple web site hits, bombarding the site with packets of data and utilising PING and TRACEROUTE technologies to identify the moving target on the Internet

Iccans Helping Hand

ICANN -Internet Corporation for Assigned Names and numbers

In order to free up more domain names ICANN are

releasing the following 7 top level domain names

.aero Air-transport industry

.biz Businesses

.coop Non-profit cooperatives

.info Unrestricted use

.museum Museums

.name For registration by individuals

.pro Accountants, lawyers, and physicians

An End to the Problem ?

7 New domainsOnly 5 are commercially restricted

A lot of companies are using up these domains by forwarding them to their existing websites

Why ?

In a bid to protect their brand name

The Domain Game, still needs more solutions.