• Changes to the game after it goes live

• Generally without changing game code

Live Ops• New cosmetic item• Limited time offer• Weekend event• Paid UA campaign

Not Live Ops• New functional item• New crafting mechanic• New tournament mode• New viral mechanic

How much can you do without writing code?

The Live Ops Tools ContinuumWriting SQLHacking game DB

Web toolsModify game params

• Business Intelligence (analytics)

• Live events

• Store / catalog management

• Offers & promotions

• Customer service

• User acquisition

It’s not:

• “Vanity metrics”(DAU, ARPU, etc)

• Bolted on later

It is:

• Tied to player behavior

• Insight generating

• Able to show changes over time (cohorts)

• Directly actionable

• Open-ended

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Monthly game revenue

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Today's Revenue vs. Historical Average

Average Cumulative DailyRevenue (Tuesday)

Today's Cumulative Revenue(Tuesday)

VS.

• Log custom events

• Activate an analytics partner via the Marketplace

• Save events into an S3 bucket and import into RedShift

• Fun – boost engagement

• Monetization – boost revenues, fix economy

• Marketing – cross promote another game

• Content – promote new update

• Tactical – wielded like a scalpel

• Hybrid – mix of the above

KPI actuals KPI forecast

Name Mechanic Fiction Duration BannerUltimate Dragon Rush Special dungeon, available only

after normal dungeon “Starlight Sanctuary” is cleared. Legendary Plus difficulty, stamina cost of 99

The skies are ominous and the earth trembles beneath our feet. Behold! The legendary dragons come forth and bring you a challenge to remember. Do you have what it takes to enter their realm? Or will you kneel before their will?

2/28 (Sat), 12:00AM – 3/1 (Sun), 11:59 PM

Pal Egg Event Special Pal Egg machine, each pull is 1000 Pal Points. Sevenspecial new monsters are available, including Life Dragon, Cao Cao, and Lu Bu.

They may be small, but their stature is great!!Originally just Five Elements Gods, the minis have now reached the Three Kingdoms period.

3/4 (Wed), 12:00AM –3/10(Tues), 11:59 PM

Descended Challenge Special dungeon with 15 floors,each floor with powerful enemies. No continues are allowed. Each floor gives special rewards.

One Descended Dungeon, with the right team, and you think “Okay, not too bad. I can handle this.” You think you’ve won, but instead you keep going. They keep coming. Like meteors from the sky, impacting on the Earth and forcing you to run!

2/27 (Fri), 12:00AM – 3/10 (Tues), 11:59 PM

• Change title data, stores, catalogs, drop tables

• Use in-game messages & push notifications to promote events

• Host assets for new game content

• Use resettable leaderboards to identify and reward players

• Grant items and currency to winners

• Use PlayStream actions to track behaviors (e.g., spending)

• Featured items

• Bundled items

• Discounted items

• Limited time promotions

• Instant offers

• Shuffle around object order

• Send come back offers

• Change stores (new features coming)

• Target stores to player segments

• Bundles, containers

• Use in-game messages & push notifications

• Use PlayStream actions to grant special offers

• Full-text search for players

• Grant items, currency

• View & modify player data (if JSON)

• Coming soon:

– Integration w/ HelpShift, ZenDesk

– Automatic upload of log files, crashes

• Incentivized campaigns using attribution events, PlayStream

• Measure effectiveness using analytics