changes in the lbs market space -...
TRANSCRIPT
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Changes in the LBS market space
Clive de la Fuente
Technology Translator
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KTN’s are managed networks funded by the TSB to promote growth of UK economy
Aim: To stimulate innovation and raise the profile of applications development and research among industry, government, research organisations and the public.
22 KTNs with either Sectoral or Technical focus
www.ktnetworks.co.uk
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Location…Sat Nav, WiFi, RFID, Cell phone ID, eLoran, dedicated local wireless…
ApplicationsNavigation, asset tracking, personal safety, surveying, structural monitoring, location aware services…
…and TimingSat Nav, LF radio, eLoran…
ApplicationsTracking and location aware applications, telecoms synchronisation, transaction time-stamping…
We cover all aspects of location and timing
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• Connecting research, users and suppliers
– CASE KTP
• Helping to access funding
– FP6, FP7 UK Grants
• A single point of contact
• Representing the community
• Impartial and independent
• Identifying opportunities
• Raising the profile of location and timing
• Linking to other networks
• Informing government
• Events
Location and Timing KTN – making the links
10 July
LBS in the Public Sector
-Use in E-Health
-Utilities
-Lone worker protection
-Public Transport
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Our members
• 870 people• 470 organisations
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LBS Changes
• Location Technology advances– GNSS Update– Integration
• Business Changes• Applications
Gartner Technology Hype Cycle 2007
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GPS
• Full Operational Capability- 1995• Removal of Selective Availability – 2000• Today 31 satellites in orbit• L2C – Civilian codes on the L2 signal
– L1+ L2 allows you to remove ionospheric errors thus improving the position– on new Block II R-M satellites going up now (3 in orbit)
• L5 – Safety of Life, M code– On Block 11-F satellites from 2008– 12 being built- Boeing Announcement 13 Sep
• L1C- Enhanced Civilian Code on L1- Higher power- Pilot Tone- faster acquisition- Codes more compatible with Galileo- On Block III satellites from 2013
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Space Segment
1802 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 19FY
GPS IIF
GPS IIR
1st IIF
GPS III LaunchesR&D
GPS Roadmap
L2C/M Code/Flex PowerL2C/M Code/Flex Power
L5L5
IOC FOC
IOC FOC
GPS III/Hi Power M Code/L1CGPS III/Hi Power M Code/L1C
NewServices
IOC FOC
GPSGPS
Source:USAF Apr 06
1st IIR-M
GPS IIR-M
IIF – 19
IIR-M - 8
2021
Source; Thales
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GPS and system enhancements
1) Size- ‘Single chip’ packages (RF & baseband in 1 chip) 4 x 2 mm
2) High Sensitivity receivers• Multiple correlator architectures, allows receivers to pick up
signals at lower strength and quicker
3) Provision of Assistance data– Time, approx position, Ephemeris– Either proprietary formats, or standardised formats
through the GPRS infrastructure. » Secure user plane (down the pipe)» Control plane
– Long term ephemeris- valid for say 3 days
4) Improvements in mapping
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Examples
• Tom Tom• Nokia N95• T- Mobile Compact 3• - inbuilt GPS (download of Eph from
Internet)- Co-pilot (for free)
- Enabling new applications- Trailer tracking- GPS/GPRS systems placed
UNDER the vehicle
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Google Earth
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Dispelling the Myths
1. GPS is NOT a big brother nor a Spy-in-the-sky
2. Different GPS chipsets have different performance
• Is a Skoda going to go faster than a Porsche?
• Which is better value for money?• Poor integration reduces performance
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GLONASS
• First satellite launched in 1982, and did reach a constellation of 24. However the system has not been maintained.
• 15 Satellites in orbit today• This year saw plans for the re-invigoration of
GLONASS with the announcement that 24 satellites will be in orbit by 2009, but commissioned by 2010-2011
• Plans for further launches and upgrades to make more compatible to GPS and Galileo
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Compass
• China's "Beidou-2, or Compass" • Plans for a 35 satellite system (5 geostationary)
• The free service will have a 10 meter location-tracking accuracy, will synchronize clocks with an accuracy of 50 ns, and measure speeds within 0.2 m/s.
• The licensed service will be more accurate than the free service, can be used for communication, and will supply information about the system
status to the users.
• Still in the test phase.
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Signposting
• 7th Framework Programme– Instrument for R&D in EU– 2007-2013 period– Total Budget : 50.5 B€
GNSS:
• Foreseen budget of 350 M€ EU funding• 1st call launched & evaluated: 25 M€ funded• 2nd call (9/08) in preparation: 40 M€
– SoL Receivers– Professional Receivers– Commercial Receivers– PRS continuation
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Galileo latest
• Galileo latest milestones (2008)– 17/4: New Galileo OS SIS ICD published– 23/4: European Parliament approved new regulation (incl. public
funding: 3.4 B€ for FOC)– 27/4: GIOVE-B launched– 7/5: GIOVE-B started transmitting MBOC signal
• Galileo & EGNOS forthcoming milestones– Summer 2008: FOC ITTs (under EC rules)– 2009: EGNOS Operational– 2011: End of Galileo IOV phase:– 2013: Galileo FOC– 30 satellites– Fully deployed GMS/GCS
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Aggregate Handset Location
Location Gateway Service
© 2006 MOBILE COMMERCE LTD. All Rights Reserved
Variable accuracy depending on density of cells
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• Trilateration– Just like GPS
• Accuracy 100m– If you have 3
cell sites Source: Cambridge Positioning Systems
Positioning using Cellular
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MEMS Sensors
Key Benefits• Self-contained – doesn’t rely on
signals from the outside world, so immune from interference, multipath, atmospheric effects, etc.
• Doesn’t require fixed infrastructure• Predictable and reliable performance• Can provide high accuracy• New sensors are small, low cost, and
low power
3 x 2 mm chip
Micro-Electro-Mechanical Systems
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Page 22© Airetrak Ltd 2001-2007
How does a Wi-Fi Positioning work?
In an indoor environment, each access point determines the signal strength broadcast from the tag
The system determines 3 access points with the strongest signal and uses them to triangulate
It then uses this to determine location
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RFID
• Proximity solution
Active tags – inc battery – up to 100m
Passive Tags – 3 m
Pictures from the RFID Centre
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Seamless Location everywhere
• GNSS (GPS & Galileo)• Cell ID• W-LAN• RFID• Barcode readers• BlueTooth• MEMS
• Ubiquitous positioning
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Phenomenal Success of the PND devices (Tom Tom)Saturated cell phone market – differentiated servicesRealisation there is no Killer LBS- improved revenues from increase in data traffic
Mainstream Players have launched GPS enabled products-Nokia, T-Mobile
- People want location….why have 2 devices- 3G – fast data- GPS additional cost coming down <$2 ?- Network Assistance and long term ephemeris available- Internet going Mobile- Mobile Search is changing
LBS…what’s changed in the last 6-9 months? Why now?
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2 year’s ago Operators wanted to be in control and charge X pence per location fix.
• Did not want the GPS device to navigate itself• BUT turn by turn navigation is one of the keys to success
Now GPS is for free- as is the basic location, and business models shifted to MAPS and CONTENT
• T-Mobile bundle MDA + Co-Pilot + Maps + Turn by turn navigation all in with the monthly charge. Special offer was FREE traffic information
• Nokia – MAPS for free, but ‘upgrade’ to turn by turn navigation
•LBS enable higher data traffic
Change in business models
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Market Positioning and consolidation
System providers buy mapping companies
• TomTom offers $2.5 billion for map maker Tele Atlas
• Nokia Deal May Spell Death for GPS Devices
Nokia's recent $8.1 billion purchase of Navteq is evidence of continued consolidation among map data providers, and will pave the way for cell phone-based GPS systems to replace portable and vehicular mapping devices, according to analysts and industry executives.
Large Silicon companies buy GPS manufacturers
• Broadcom acquires GPS specialist Global Locate for M$146
• NXP acquired GPS company Glonav• Atheros buys u-nav
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Projected Growth
Source: Future Horizons, compiled by Digitimes, April 2008
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Some thoughts
• 3 billion cellphones worldwide, 4 billion by 2010• Mobile email on everything by 2010• Mobile internet on everything by 2010• GPS in all mobile phones by just after 2012.• Number of GPS sold in mobile phones will overtake ALL other
GPS sales by end of this year
• Nokia sees half of cellphones with GPS in 2010-12 (May 14th
2008)• Michael Halbherr, the head of Nokia's location-based activities,
told Reuters he remains comfortable with Nokia's year-old goal for seeing up to 50 percent of its phones equipped with global positioning system (GPS) chips in 2010 to 2012.
• ""You will see few 'E' or 'N' Series phones without GPS," he said.
Mike Short – Chairman MDA
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Applications
Bargain Finder,Mobile Coupons
Event & MovieTicketing
Restaurant & Hotel Reservations
Mobile Wallet,
Shopping
DrivingDirections
Yellow Pages
City Guide,Event, Movie,
Restaurant
Private / PublicMobile Notes
Games
Chat, Groupdiscussions
Find It
Share It
Buy It
Flight Status
Hotel Finder
Source: AirFlash Europe
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SK Telecom
U-Blog Blind Date Lucky Spot
Zone Entry/Leave Alert
Bookmark
Location Based Games
Host: 오늘 여기서
번개있음
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23/07/2001
Optimising Mobile Local Search Convergence with other channel
Source M-Spatial
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23/07/2001
Optimising Converged Local Search Search versus Discovery on Mobile
Automatic positioningallows immediate settingof context
High accuracynot critical buthelps
Source M-Spatial
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23/07/2001
Description of place
AddressClick to call
Optimising Converged Local Search A ‘rich experience of place’ in a single click
“Wigmore Hall” “W1U 2BP”
“Wigmore Hall” “W1U 2BP”
Source M-Spatial
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ABI Research (May 2008)
• LBS revenue is forecast to reach an annual global total of $13.3 billion by 2013, up from an estimated $515 million during 2007.
• Why now• – GPS in GSM/3G phones
– Customer demand for nav– Flat rate tariffs– friend-finder, local information searches, family
tracker applications, and enterprise applications (including workforce tracking and fleet management)
– Location Based Billing! Telefónica O2, TMobile
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Thanks to:•Airetrak, M-Spatial, Mobile Commerce, ABI Research, RFID centre.
Contact the KTNClive de la Fuente0845 644 [email protected]