change in marketing management

Change In marketing management

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Change

marketing

management

Major societal forces

1. network information technology

2. globalisation

3. deregulation

4. Heightened competition

5. Industry convergence

6. disintermediation

7.Consumer buying power

8.Consumer Information

9.Consumer participation

10.Consumer resistance

Company capability mobile marketing

RECAP

www.google.comwww.slideshare.netwww.yahoo.comwww.freeimages.comwww.tedx.comwww.EverythingisaRemix.com

REFERENCES

http://www.google.com/

http://www.slideshare.net/

http://www.yahoo.com/

http://www.freephotos.com/

http://www.tedx.com/

mailto:%20%[email protected]

Created by Anubhab Mondal,IIT Kharagpur during an internship under Prof. Sameer Mathur ,IIM Lucknowwww.IIMInternship.com

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change in marketing management

Marketing

consumer information

consumer participation

consumer resistance

marketing management

network information

sameer mathur

iit kharagpur

iim lucknow