Chanelle Purser

Runner up in 2015 NationalTop Shop competition.

A bride and groomwalk into a store.

750 cows and20 fashion labels.

The two different parts of my world.

“We make ourcustomers look good

and feel great.”Our mission statement.

Going from thebottom of theSouth to Top Shop.

Carvin Streetwear Runner up in2015 National Top Shop competition.

Top staff in a Top Shop.Our staff win awards too.

My staff are importantto me; I recognise they

are my business.Good relationships with staff meangood relationships with customers.

Staff spend more time atwork than with friends.

The staff dynamic has to be good.

You can’t train the jerk away.Hire on personality, you can teach skills.

Good supplier relationshipsdon’t depend on sauvignon

blanc–or kick backsJust because they take you out for lunch doesn’t

mean they are the best fit for your business.

And a little bit of trust worksthe other way – though wineprobably doesn’t hurt.

You need to have suppliers who you can trust.

Get as good at readingpeople as you are atreading sales and graphs.

Authentic relationships are vital to good business.

A Gore Granny in aBillabong sarong– why not?!

Stereotyping customers is theworst mistake you can make.

A Gore Granny in aBillabong sarong– why not?!

Knowing people’sbusiness is good

for business.Really knowing your customers

means you can really help them.

Rachel would lookbloody good in that!

Keep your actual customers in mind all the time.

Rushing towards onlineand taking the leap.

The big cost and big challenge of online retailing.

Started like a roaringStag ended like aSouthland Stag.

A great start to online retailing that didn’t continue.

Turnover high,profit low.

Not a business model for me.

The Tweet tasteof social media.

Selling isn’t the only thing you can do online.

I’ve got more followersthan I have livestock.

Interact with customers rather than collect followers.

Snapchatto real chat.

Keep online conversationsas real as face-to-face ones.

Gore and Proud!Being part of the community is the best advertising you can do.

Shopping is exciting.Getting rural places excited about shopping again.

Disposable culture.The future is looking after the environment.

Connect withyour customers.

Don’t stereotypethe customer.

Customers are your businessin retail, what you sell is 2nd.

Staff it right!

Build it andthey will come.

…once you’ve made it a success.

All’s well that ends well.

Q & A

Runner up in 2015 NationalTop Shop competition.