chandni d evani
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Chandni D evani. DIRECT MARKETING MULTI LEVEL MARKETING. Direct Marketing. Direct marketing is a form of Advertising. Traditional Ways: Modern Ways: Using, techniques such as promotional letters, street advertising. TYPES. E-Mail marketing Tele Marketing - PowerPoint PPT PresentationTRANSCRIPT
Chandni Devani
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DIRECT MARKETING MULTI LEVEL MARKETING
Direct Marketing Direct marketing is a form of Advertising.
Traditional Ways:
Modern Ways: Using, techniques such as promotional letters, street advertising.
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TYPESE-Mail marketing Tele
Marketing
Tele Sales Telephone Research
Direct mail
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Database Marketing It is an interactive approach to marketing, that uses all communication tools to reach out to target market.
What it Does? Records the details like name Address Frequency of product use
R-F-M Formula
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Recency
Frequency
Monetary Amount
Benefits
Flexible Multiple Sale Cost Effective Rapid Delivery Relationship Building Comfort to customer
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Criticism Large amount of waste Cannot Refuse to pay customer claim. Low response rate Misuse of Database Hostility and resistance to junk mail. Database needs to be updated regularly.
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How a company uses Direct Marketing
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Landsend.com
Dell Computers
Direct Online Shopping Marketing
Group 4 Chikoo Chips
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Future of Direct Marketing Personalized Direct mail Wide use of Debit & Credit card Reaching out Rural & Semi-Rural
Markets Emergence of Specialized Database By 2020, text-to-voice converters will
allow access to e-mail from cell phones.
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Multi level MarketingMulti-level Marketing is a popular way of retailing in which consumer products are sold, not in stores by sales assistants, but by independent businesspeople or Direct Sellers, usually in customers' homes or offices.
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Word of Mouth Marketing Plays an important role in multiple marketing, because it all starts with network of people.
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Benefits of MLM Product direct from the firm. The material is of superior Quality Always genuine. Business without any investment or
liability. Less advertisement cost. Grows on co-operation.
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Criticism of MLM Non fulfillment of promises for the
majority of participants. Fixing and making exaggerated income
claims. The exploitation of personal relationships
for financial gain. Eg. Amway was found guilty of price
fixing & making exaggerated income claims.
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How a company uses Multilevel Marketing
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Difference
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Direct Marketing
Multilevel Marketing
Salary As Benefit.
One gets Superior Position, SILVER ,GOLD STAR
DIAMOND ,PRESIDENT CLUB , CROWN.
Product Directly reaches to End
consumer.
Product Reaches through chain of People So it
Multiplies At each level.
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Bibliography
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www.enterpreneur.comwww.richdaystocome.comwww.wikipedia.comBooks :Marketing Management - Rajan SaxenaMarketing Management Book - Philip Kotler Complete Guide Direct Marketing - Chet Meisner
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