chamber of commerce social media slides
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Slideshow on Social Media for the Northwest Connecticut Chamber of Commerce Sept 14, 2010TRANSCRIPT
Social MediaSocial Media
What It Is and Why You Need What It Is and Why You Need to be a Part of Itto be a Part of It
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 22
About the speaker:About the speaker:Dan Phelan, Commercial Lines Account Executive
Dan is responsible for helping his clients with claims, coverage issues, and loss control. He was one of the first members of Construction Risk Advisors team to earn the professional designation of CRIS (Construction Risk Insurance Specialist). Joining Construction Risk Advisors after four years in the ski industry, he is also a Certified Workers’ Comp Advisor (CWCA), and earned a CLCS (Commercial Lines Coverage Specialist) at the Hartford School of Insurance. Dan is the author of a blog about construction, insurance, marketing, and whatever else is on his mind when he gets bored.
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 33
“Social media is the use of technology combined with social interaction to create or co-create value.”
–John Jantsch
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 44
““These conversations are going to occur These conversations are going to occur whether you like it or not…you can learn whether you like it or not…you can learn from that, and you can be a better from that, and you can be a better company by listening and being involved company by listening and being involved in that conversation.”in that conversation.”
-Michael Dell-Michael Dell
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 55
Social Media PlatformsSocial Media Platforms
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 66
Why Should My Business be Why Should My Business be Involved?Involved?
All of your All of your competitorscompetitors will be in this space will be in this space All of your All of your prospectsprospects will be in this space will be in this space All of your All of your vendorsvendors will be in this space will be in this space All of your All of your clientsclients will be in this space will be in this space
It’s Free. Get here first.It’s Free. Get here first.
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 77
Bare MinimumBare Minimum
Register the URL (dot coms are best)Register the URL (dot coms are best) Facebook FanpageFacebook Fanpage TwitterTwitter Blog-Wordpress/Blogger/TypePadBlog-Wordpress/Blogger/TypePad
Google/GmailGoogle/Gmail
Google ReaderGoogle Reader Google DocsGoogle Docs Google MapsGoogle Maps Google CalendarGoogle Calendar GchatGchat Google BuzzGoogle Buzz 11stst Look at New Google Technology Look at New Google Technology Smartphone AppsSmartphone Apps
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 88
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 99
Which Platforms Should My Which Platforms Should My Company Use??Company Use??
Company Website
Blog
YouTube
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 1010
Thought Leadership and the Thought Leadership and the immediate spread of IDEASimmediate spread of IDEAS
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 1111
Connect & ShareConnect & Share
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 1212
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 1313
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 1414
Real Time,Location Based SearchReal Time,Location Based Search
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 1515
SEOSEOSearch Engine OptimizationSearch Engine Optimization
Link to as many other reputable Link to as many other reputable sources as possiblesources as possible
Publish SOMETHING dailyPublish SOMETHING daily KeywordsKeywords
Goal: Goal:
GET FOUND!GET FOUND!
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 1616
FacebookFacebook
11stst Most Trafficked Site in the WORLD Most Trafficked Site in the WORLD
500,000,000 500,000,000 users in 180 users in 180 CountriesCountries
FIVE FIVE HUNDRED HUNDRED MILLIONMILLION
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 1717
If Facebook was a country, it would be the 3rd most populated in the world, right after China and India
Users spend 700 Billion Users spend 700 Billion (700,000,000,000) minutes a (700,000,000,000) minutes a
month on the sitemonth on the site
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 1818
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 1919
More than More than 500 million active users500 million active users 50% of our active users log on to Facebook in any given 50% of our active users log on to Facebook in any given
day day More than 35 million users update their status each day More than 35 million users update their status each day More than More than 3 billion photos uploaded3 billion photos uploaded to the site to the site each each
month month More than More than 5 billion pieces of content5 billion pieces of content (web links, news (web links, news
stories, blog posts, notes, photo albums, etc.) stories, blog posts, notes, photo albums, etc.) shared shared each week each week
More than 3.5 million events created each month More than 3.5 million events created each month More than 3 million active Pages on Facebook More than 3 million active Pages on Facebook More than 1.5 million local businesses have active More than 1.5 million local businesses have active
Pages on FacebookPages on Facebook More than 20 million people become fans of Pages each More than 20 million people become fans of Pages each
day day Pages have created more than 5.3 billion fans Pages have created more than 5.3 billion fans
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 2020
Politics, Religion, and AppsPolitics, Religion, and Apps
Talk about them on your own time.Talk about them on your own time.
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 2121
Facebook FanpageFacebook Fanpage
Fan Distribution for Facebook Fan Distribution for Facebook PagesPages
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 2222
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 2323
LinkedInLinkedIn
Professional NetworkingProfessional Networking Not “Facebook for Adults”Not “Facebook for Adults” The New Resume (Online and Off)The New Resume (Online and Off) Industry Specific GroupsIndustry Specific Groups
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 2424
Linkedin AnswersLinkedin Answers
Free Free Professional Professional AdviceAdvice
Network Network BuildingBuilding
Thought Thought LeadershipLeadership
TestimonialsTestimonials
Better to give, than receiveBetter to give, than receive Be genuine.Be genuine.
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 2525
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 2626
TwitterTwitter
Microblogging site consisting of posts Microblogging site consisting of posts 140 characters or less in length140 characters or less in length
Understand your audience, and give Understand your audience, and give them the content they wantthem the content they want
Use it to Use it to listenlisten to what your to what your customers and clients are saying customers and clients are saying about your brand in real time and about your brand in real time and respond in real timerespond in real time
ContentContent&&
LinksLinks (tinyurl.com) (tinyurl.com)
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 2727
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 2828
What to “Tweet” aboutWhat to “Tweet” about
Interesting articles about your Interesting articles about your business or industry that aren’t self-business or industry that aren’t self-servingserving
Links to articles, videos, or pictures Links to articles, videos, or pictures that would interest your ‘followers’that would interest your ‘followers’
Remarkable content regardless of Remarkable content regardless of how it relates to your business or how it relates to your business or industryindustry
Following and FollowersFollowing and Followers
Search.twitter.comSearch.twitter.com Find people to follow via the Find people to follow via the
followers of thought leaders in your followers of thought leaders in your industry or nicheindustry or niche
Follow people based on interest, not Follow people based on interest, not out of courtesy. out of courtesy.
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 2929
Twitter Twitter LingoLingo
DMDM=Direct Message (email)=Direct Message (email) RTRT=ReTweet (repost someone else’s =ReTweet (repost someone else’s
tweet)tweet) @reply @reply (comment or reply for the (comment or reply for the
original poster to see)original poster to see) # hashtag# hashtag to relate your post to a to relate your post to a
specific topic (#idol)specific topic (#idol)
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 3030
BLOGSBLOGS& &
BLOGGINGBLOGGING
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 3131
Research FirstResearch First
Run a “Google Blogsearch” for your Run a “Google Blogsearch” for your industryindustry
Find other blogs that have the look Find other blogs that have the look and feel that you want for yoursand feel that you want for yours
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 3232
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 3333
BloggingBlogging
Web+Log=Blog Web+Log=Blog Write content that you’d read if Write content that you’d read if
someone else wrote itsomeone else wrote it Stay on topicStay on topic Write one about things you enjoy to Write one about things you enjoy to
get your feet wet and learn how it get your feet wet and learn how it worksworks
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 3434
Where do I start?Where do I start?
WordpressWordpress BloggerBlogger TypePadTypePad Talk to your webmaster or IT person Talk to your webmaster or IT person
about adding blogging software to about adding blogging software to your webpage (SEO!)your webpage (SEO!)
What to Blog AboutWhat to Blog About
Questions clients/prospects have Questions clients/prospects have asked youasked you
Top 10 Lists: (top 10 reasons, top 10 Top 10 Lists: (top 10 reasons, top 10 ways, top 10 best…)ways, top 10 best…)
Write about your industry more than Write about your industry more than your productyour product
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 3535
Post ConsistentlyPost Consistently
Stick to a reasonable scheduleStick to a reasonable schedule Marathon, not a sprintMarathon, not a sprint PatiencePatience
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 3636
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 3737
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 3838
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 3939
Internal Social Media NetworksInternal Social Media Networks
Yammer.comYammer.com Ning.comNing.com Facebook FanpageFacebook Fanpage Twitter ListTwitter List
Require a loginRequire a login Keep it professionalKeep it professional
Encourage buy in from the top Encourage buy in from the top
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 4040
Social Media PoliciesSocial Media Policies
Employees are Employees are LIABLELIABLE for what they for what they publish (Libel, Slander, Plagiarism)publish (Libel, Slander, Plagiarism)
Check facts Check facts BEFOREBEFORE publishing publishing
Employees must note that they are Employees must note that they are employed by your company and their employed by your company and their views are entirely their ownviews are entirely their own
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 4141
The Internet never forgets.The Internet never forgets.
Don’t Feed the TrollsDon’t Feed the Trolls
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 4242
Who To Learn More From?Who To Learn More From?
www.Hubspot.comwww.Hubspot.com www.sethgodin.typepad.comwww.sethgodin.typepad.com www.chrisbrogan.comwww.chrisbrogan.com www.mashable.comwww.mashable.com
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 4343
Dan Phelan-Litchfield Insurance Dan Phelan-Litchfield Insurance GroupGroup 4444
Q&AQ&Adphelan.com
facebook.com/DanPPhelan
linkedin.com/in/danphelan
twitter.com/dphelan