challenging the narrative & opening minds: pacs and the ... · 21.11.2018 · 1961 american...
TRANSCRIPT
PRESENTEDBY:JanBaranandCalebBurns—WileyReinLLP;JohnFeehery—EFBAdvocacy;Paul
Brathwaite—FederalStreetStrategies;CatherineMcDaniel—WSWANovember15,2018
ChallengingtheNarrative&OpeningMinds:PACsandthe
116thCongress
TheNationalAssociationofBusinessPoliticalActionCommittees
CampaignFinanceReformHistoryandNABPAC’sRoleof
Engagement
1904TILLMANACTBANNEDDIRECTCORPORATECONTRIBUTIONS
1943SMITHCONNALLYACTBANNED
DIRECTLABORUNIONCONTRIBUTIONS
1943COUNCILOFINDUSTRIALORGANIZATIONSPAC
1961AMERICANMEDICALASSOCIATIONPAC
1971FEDERALELECTIONCAMPAIGNACT;ALLOWEDCORPORATIONSANDUNIONSTOUSETHEIR
TREASURYFUNDSTOESTABLISHPACS
1974CREATIONOFTHEFEC
1974PACCONTRIBUTIONLIMITSSETAT$5,000
1976BUCKLEYV.VALEO
SPENDINGBYGROUPS,
INDIVIDUALS,ORCANDIDATESCANNOLONGERBE
LIMITED;CONTRIBUTION
LIMITSSTILLAPPLY
197751BUSINESSESCOME
TOGETHERTOFORMTHENATIONALASSOCIATIONOF
BUSINESSPACS
1986REPUBLICANMAJORITYSENATEPASSESBILL69-30REDUCINGPACCONTRIBUTIONLIMITSANDCAPPINGAGGREGATEPACCONTRIBUTIONS
199617PACBANBILLSINTRODUCEDINCONGRESS;OTHERBILLSCALL
FORREDUCINGPACLIMITS;NABPACLAUNCHESADVOCACY
CAMPAIGN
1997NABPACKILLSBIPARTISANSENATE
PROVISIONTOREDUCEPAC
CONTRIBUTIONLIMITS
1987NABPACINVITESASSOCIATIONSTOJOINNABPACAND
LAUNCHESCOMPREHENSIVEREFORMINITIATIVE
1997NRSCCHAIRMITCHMCCONNELLGIVENNABPAC“GUARDIANOFFREESPEECH”AWARD
2001NABPACOPPOSES
MCCAIN-FEINGOLD&SHAYSMEEHANBILLS,SAYSPARTIESWILL
SUFFERANDWEALTHYWILLCONTROL
POLITICS
2002REPUBLICANMAJORITIESINSENATEAND
HOUSEPASSREFORMSTHATELIMINATESOFTMONEY,INCREASEINDIVIDUALLIMITS,BUT
KEEPPACSAT1974LIMITS
2002PRESIDENTGEORGEW.BUSHSIGNSBIPARTISANCAMPAIGNREFORMACT
INTOLAW
2010CITIZENSUNITEDV.FEC-SCOTUSALLOWSCORPORATEINDEPENDENTEXPENDITURES;
TILLMANANDSMITH-CONNALLYBANSREMAININPLACE;SUPERPACSEMERGE
2010NABPAC
DEFEATSANTI-PACPROVISIONINH.R.5175“FOREIGN
NATIONAL”/USSUBSIDIARIES
2003SUPREMECOURTUPHOLDSMCCAIN-FEINGOLDSOFTMONEYBANANDELECTIONEERINGPROVISIONS
2012NABPACANNOUNCESSUPPORTFORINCREASEANDINDEXATIONOFPACLIMITS,PRIORAPPROVAL
REFORM;ENDTOANNUIALAGGREGATECONTRIBUTION
LIMITS
2018ANTI-
CORPORATEPACRHETORIC
SURGES,NABPACGEARSUPFORANOTHERFIGHT
2012NABPACCALLS
FORDIFFERENTIATION
BETWEENTRADITIONAL
PACSANDSUPERPACS
2014SCOTUSSTIKESDOWNANNUALAGGREGATECONTRIBUTIONLIMITS
2014MCCONNELL,REIDAGREETONEWPARTYCOMMITTEELIMITSINOMNIBUS
2015FREEDOMCAUCUSSCUTTLESMCCONNELLOMNIBUSPLANTOINCREASEPARTYCOORDINATEDSPENDINGLIMITS
Consequencesof2018Elections
Developments
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o Legislativeo BallotMeasureso Judicialo CorporateAccountability
Legislative
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o S.1585–DemocracyIsStrengthenedbyCastingLightonSpendinginElectionsActof2017“DISCLOSEAct.”o PrimarilydirectedtoforcingadditionaldisclosuresbyorganizationsengaginginindependentpoliticalspeechafterCitizensUnitedv.FEC.
Legislative
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o Wouldredefineasaforeignnational–andsubjecttotheforeignnationalprohibitionsoffederalcampaignfinancelaw–acompanythat,amongotherthings:o 20%foreignowned;or
Legislative
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o Whereaforeignnational“hasthepowertodirect,dictate,orcontrolthedecisionmakingprocessofthecorporationwithrespecttoitsinterestsintheUnitedStates.”
o AnysuchcompanywouldbeprohibitedfromoperatingaPAC.
Legislative
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o H.R.1615–GetForeignMoneyOutofU.S.ElectionsAct.o TakessameapproachasDISCLOSEActregardingclassificationasaforeignnational.
Legislative
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o Democrats’2019“ABetterDeal”Proposal.o CampaignfinanceportionincludesDISCLOSEActprovisions.
Legislative
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o S.2039/H.R.4170–DisclosingForeignInfluenceAct.o WouldremovetheexemptionfromregistrationandreportingundertheForeignAgentsRegistrationActifregisteredundertheLobbyingDisclosureAct.
Legislative
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o Statelegislativeproposals:o Disclosureofindependentpoliticalspeech–o AL,AR,CO,CT,GA,ID,KS,LA,ME,MN,MO,MT,NE,NH,NJ,OK,PA,SC,SD,TX,WV,WY
o Foreigncorporatepoliticalactivity–o MA
BallotMeasures
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o Stateballotmeasureproposals:o Disclosureofindependentpoliticalspeech–o AZ,MA,ND
o Banonforeigncorporatecontributions–o ND
o ApplyingstaterequirementsonfederalPACs–o MO
Judicial
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o Federalcourtcaseshavefocusedondisclosure.o CREWv.FEC:struckdownregulationlimitingdisclosureofdonorstoorganizationsmakingindependentexpenditures.
o CREWv.AmericanActionNetwork:assertingclaimthat501(c)(4)’spoliticalactivitiesrequireittodisclosedonorslikeaPAC.
CorporateAccountability
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o CPA-ZicklinIndexo Appearstobegrowinginscopeandprominence.
o ShareholderProposalso Continuetobeproposedandhavecausedcorporationstoreactbyplacinginformationaboutpoliticalactivitiesonwebsites.
ChangingtheNarrativeandOpeningMinds
DefiningtheProblem
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CurrentEnvironment
o Anti-PACpledgeso CorporatePACsaredarkmoneyo Anti-PACrhetoric
CreatingaPlan
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EFBAdvocacyandFederalStreetStrategies
o ExcellentCFRknowledge/historyo Relationshipswithkeyinfluencers/reporters/MOCs
o Socialmediaadvocacyo Bi-partisanteam
NABPACplan:
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1) ShiftthepublicnarrativethatcorporatePACsarebad/neutralize
2) EducateCongressontheneedto“modernize”campaignlaw…akareform
Goal:Createan18thmonthstrategicplanforNABPACtoimplement
NABPACplan:
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Objectives:• Developfocused,moderninitiativedesignedtochange
dialogue• ReintroducetraditionalPACstolawmakers,Hillstaffand
media(whiledifferentiatingfromSuperPACs)• Explaintheneedforwide-rangingreformonan
antiquatedyettransparenthard-moneysystem• Providemembershipwithfacts,talkingpointstodefend,
protectandpromotetheirPACsinternally• Energizeabi-partisangroupofHillchampionsto
preserve• PromoteandadvancetherolesofPACintheCFsystem
throughspecificlegislativeinitiatives
Dynamics:DividedGovernmentinChangingWorld
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TheNewHouseDynamics
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|28
LeadersandFollowers
o Democratso Leadershipo CommitteeChairso NewFaces
TheNewHouseDynamics
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LeadersandFollowers
o Republicanso LeadershipChallengeso RankingMemberso Changingideologicalbalance
TheSenate:Sameasiteverwas
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Republicans
o MitchMcConnell:Strongerthanevero JohnCornyn:Poisedtoleado MovingonUp(Thune,Barasso,Blunt)o Eyeon2020(21R’svs12D’s)
TheSenate:Sameasiteverwas
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Democrats
o Schumer:CanHeMakeaDeal?o ProgressivesRunningforPresidento PACsvs.Grassroots
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PACsAreNotPartoftheProblem
PACsarepart of thesolut ion andtheyhavebeens ince1974
HowDoWeChangeTheDebate?
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o Westartengaginginit
o Weofferclear,concisearguments
o Weprovidedatatoproveourpoints
HowDoWeChangeTheDebate?
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o Wehitourtargetaudiences
o Weeducate,educate,educate
o Weuseallofthetoolsavailabletous:Membercontacts,socialmedia,earnedmedia,video
RebuttheAttacks
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|35
o PACcontributionsarethecleanestmoneyinpolitics
o PACcontributionsarethemostbipartisaninpolitics
o PACcontributionsinspirepoliticalinvolvement
RebuttheAttacks
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o PACcontributionscomenotfromcorporationsbutfromemployees
o PACcontributionsmoderatethepoliticaldiscourse,becausePACsseekresults
o Weneedtomaketheseargumentsconsistently.
PACsvs.DarkMoney
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ElementsoftheToolKit
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o WhatIsaPAC?o WhatisASuperPAC?o PACvs.SUPERPACvs501(c)(4)o PACStatso NoteCardonLegislativePrioritieso ElevatorSpeecho OurStatement
TheyaretheChampions(WeHope)
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Leadership
o MitchMcConnellandKevinMcCarthy
o ChuckSchumerandStenyHoyer
TheyaretheChampions(WeHope)
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CommitteesofJurisdiction
o HouseAdministration
o SenateRules
TheyaretheChampions(WeHope)
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PartyCommitteeso NRCCandNRSC
o DCCCandDSCC
TheyaretheChampions(WeHope)
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PartyCaucuseso Tri-Caucus
o RSCandTuesdayGroup
o PossibleWomen’sGroups
Educate,Educate,Educate
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Journalists
o KateAckleyandCatCamilia|RollCallo ScottBlandandTheoMeyer|Politicoo MichelleLeeandPaulKane|WashingtonPosto AlexBurnsandCarlHulse|NewYorkTimeso BrodyMullinsandRebeccasBallhaus|WSJ
Educate,Educate,Educate
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Politicalreformers
o NormOrnstein
o FredWertheimer
o NormEisen
o ThomasMann
Educate,Educate,Educate
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ThinkTanks
o Brookings
o AEI
o BipartisanPolicyCenter
o CATO
TheLegislativeFramework:Whatdowewantandwhatcanwegive?
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Whatwewant?o IncreasePACcontributionlimittocandidatesforfederalofficeto$10,000andindexforinflation
o IncreasecontributionlimittoPACsfromapprovedemployeesto$10,000
o Reformpriorapprovallawsfortradeassociationswithcorporatemembers
TheLegislativeFramework:Whatdowewantandwhatcanwegive?
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Whatcanwegive?o IncreasetransparencyofcampaignfinancedatatothepublicthroughtheFEC
o ImprovedisclosurelawsforSuperPACsandstrengthenscrutinyofC4’s
Otheroptions?
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InsideGameo MeetwithMembersandstaff
o Cultivatechampions
o DraftLegislation
TacticsandTools
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OutsideGameo InfluencetheInfluencers
o Makethecaseonsocialmedia
o Berealisticontargetaudience
o Rapidlyrespondtotheanti-PACcrowd
o Alwaysbepro-reform
TacticsandTools
TacticsandTools
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|50
Toolso Data:Weneedyourdata(averagecontributiontoPAC,averagedisbursementtocandidate,etc)
o RelationshipswithMemberso Fundraiserso Lobbyists
o EarnedMediao PaidMediao Socialmedia:Facebook,Twitter,LinkedIno Videoo Infographics
WhatAretheDeliverables
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o Developmentofmessaging,presentationandcollateralmaterialsforusebyyoutouseinternallyatyourorganizationandforeducationbriefingsontheHill
o Astrategiclobbyingplanfocusedono Leadershipoutreacho BuildingabipartisanCongressionalChampionsProgram
o PartyCommitteeeducationandoutreach
WhatAretheDeliverables
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|52
o Acomprehensivesocialmediastrategy
o Presentations,talkingpointsandbackgroundmaterialstobeusedwiththenationalmedia,MembersofCongressandtheirstaffandkeyinfluentials
WhatIstheTimeline?
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ThestrategicplanisduemidDecemberconsistsof4maincomponents:
o EducationPhaseo Media&Influencerso MOCs&Staff
o LobbyingPhaseo ChampionDevelopment&Activationo LegislativeFix
o AdvocacyPhaseo Social,EarnedandPaidMedia
o RapidResponsePhase
WhatIstheTimeline?
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|54
January2019
June2019
March2019
September2019
December2019
March2020
June2020
RAPIDRESPONSE
LOBBYING
EDUCATION
ADVOCACY
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|55
1. Provideuswithdata(surveyquestions)2. Decidewhetherornotyou/yourcompany
comfortableparticipatinginthisNABPACinitiative3. Reviewandbecomeknowledgeableutilizingthe
toolkitwewillprovide4. InviteHeadofGR/CommstoJanuaryNAPACRap
Sessiontobetterunderstandthisinitiative
Takeawaysandtodos
THENATIONALASSOCIATIONOFBUSINESSPOLITICALACTIONCOMMITTEES|56
QuestionsandDiscussion