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    Challenges of Global

    Information Systems

    COURSE : MANAGEMENT INFORMATIONSYSTEM

    SUBMITTED BY USMAN SHAUKAT

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    Multinational Organizations and IS

    A multinational firm (MNF) is a firm thatoperates in many countries. The firm may ormay not have a headquarters in a singlecountry, but operates divisions andsubsidiaries in different countries to take

    advantage of local benefits (i.e., cheap labor)

    MNFs must use global information systemswhich are systems that serve individuals andfirm units in multiple countries.

    Global information systems are different thanother IS because these systems must conformto laws, cultures, and standards etc. in manycountries

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    The Web and International Commerce

    Web has become important vehicle for B2B andB2C commerce

    Ratio of non-English speakers to English

    speakers growing

    Internet opens enormous global opportunities

    Chinese market expected to be largest in future

    Web offers opportunities to save on costs (see

    subsequent slides)

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    The Web and International Commerce

    (continued)

    Figure 9.1: Two-thirds of Internet users come from non-English-speaking

    countries

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    The Web and International Commerce

    (continued)

    Figure 9.2: Imperatives to heed when designing Web sites for an

    international audience

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    Think Globally, Act Locally

    International companies think globally, act

    locally

    Be sensitive to regional customs Control must be decentralized

    Strategic planning should be global

    Can be followed with local flavor

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    Challenges of Global Information

    Systems

    Global information systems face challenges

    Technological barriers

    Regulations and tariffs

    Electronic payment mechanisms

    Different language and culture

    Economic and political considerations

    Different measurement standards

    Legal barriers

    Different time zones

    Challenges involve both the firms Web site and

    other information systems

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    Technological Challenges

    Challenges

    Not all countries have adequate information

    technology infrastructures

    Unable to build international IS Broadband communication lines needed

    Solutions

    Offer two versions of Websites to compensate for

    slower bandwidth

    Use low earth orbit satellite systems to build

    network for voice and data

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    Technological Challenges (continued)

    Challenges

    Language is technological challenge becauseeight-bit bytes not sufficient for languages with

    large character sets (e.g., Chinese Fields such as telephone numbers present

    problems for databases in MNFs

    Solutions

    Use double-byte characters (e.g., unicode allowsfor 65,536 characters)

    Fields for telephone numbers must be variablelength to allow flexibility

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    Regulations and Tariffs

    Challenges

    Countries have different importing regulations

    Executives reluctant because of hassles

    Even with research there are fears that employees

    will not know how to comply with laws ofdestination countries

    Solutions

    There are programs such as NextLinx to help

    importers and exporters for Web commerce NextLinx is integrated within the firms systems

    When an international order is placed the

    software determines tariffs, cost of delivery,

    provides forms, and logistics

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    Differences in Payment Mechanisms

    Challenges E-commerce allows easy payment for online

    purchases

    Credit cards preferred payment method in North

    America Not all countries adopt this preference

    Japanese avoid using credit cards

    Solutions

    Web sites for international firms must have

    multiple payment mechanisms

    Konbini example in Japan

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    Language Differences

    Challenges

    International parties must agree on common language

    Data not transmittable internationally because information

    must be translated; computers still cannot accurately

    translate on the fly

    English considered de facto international language Many countries require accounting systems to be in the local

    language

    Solutions

    Largest companies translate Web sites into local languages

    Web site design and translation should be done in overseas

    offices although the server may be located in another

    country; lack of uniformity in languages

    Multiple accounting systems in different languages

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    Cultural Differences

    Challenges

    Different countries vary

    Tastes

    Gestures

    Treatment of people Ethical issues

    Conservative groups against Americanization

    Solutions

    MNFs should employ local personnel to design

    their Web sites or version of a Web site that will

    appeal to a particular country

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    Conflicting Economic, Scientific, and

    Security Interests

    Challenges Goal of corporate management

    Seize large market share and maximize organizationprofits

    Goal of governments is to protect economic, scientific,and security interests of its people

    Occasionally interests conflict Drawings related to the design and manufacture of

    weapons Software packages Encryption software

    Differences in treatment of trade secrets, patents, andcopyright law

    Solutions No easy ones Pressure from America for stronger copyright laws International trade groups

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    Political Challenges

    Challenge Information is power and some countries oppose policy of

    free access to information and limit use of Internet

    Governments recognize that software is an economic

    resource and require firms to purchase local software to

    build local industry; problems for firms trying to standardize

    Solutions

    MNFs may have to cut some content from their sites to limit

    risks of offending local government

    Limit use of employee blogs International human rights pressure may help in the long run

    Use open source software (e.g., Linux, MySQL) can help

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    Different Standards

    Challenge

    No international accounting standards United States uses English system of weights and

    measures; rest of world uses metric system

    Different standards for dates, temperatures, time,

    telephone numbers, and addresses Different standards for product codes

    Solution

    Multiple accounting systems

    Multiple versions of data where user can requestversion needed (i.e., software must be flexible and

    give users choice)

    Promotion of universal product codes

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    Legal Barriers: Privacy and Data

    Collection

    Privacy laws in general

    Respect for privacy in international business isunresolved challenge

    Majority of democratic nations protect individual

    privacy How privacy laws differ with respect to data

    collection

    Does the law apply to data collected by a companyor the government?

    Does the law apply to manual data, digital data, orboth?

    Does the law protect data concerning humanbeings or does the law also protect legal entitiessuch as corporations?

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    Legal Barriers: US versus EU Approach

    to Privacy with Respect to Data

    Collection

    US privacy laws

    Slanted toward the public sector (government)

    Over 50 % encompass manual and computerized systems

    Limited provisions for individuals versus legal entities

    (corporations)

    EU privacy laws

    Covers both public and private sector

    Stronger protection regarding computerized decision makin

    Variance in EU with respect to coverage of entities; strong

    coverage with respect to individuals

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    Legal Barriers: EU Practices with

    Respect to Data Collected on Individuals

    European Union practices (Directive on DataPrivacy) for data collected by corporations on

    consumers follows the Fair Information

    Practices mentioned in chapter 11

    Personal data collected only for specifiedpurposes

    Personal data must be given consent to be

    processed

    Collecting organizations must identifythemselves

    People have right to object to processing of

    personal data

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    Legal Barriers: Legal Proceedings

    Challenge

    Suppose you purchased an item from a sitelocated in another country, and the item has adefect or arrived after the time promised. Becauseyour request for compensation or other remedieshas not been answered, you decide to sue. Where

    do you file the lawsuit? Solution

    Country- of-origin principle whereby all legalmatters are confined to the country where the site

    operates Country-of-destination principle whereby the laws

    of the country to which the site caters applyregarding dealings with the site, regardless of thesites country (EUs approach)

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    Different Time Zones

    Challenge

    MNFs must craft policies that work for employees,customers, and IS for all time zones

    Time stamping

    Solutions

    Teleconferencing systems can help; but huge timedifferences require accommodations foremployees in other time zones

    Chat rooms and bulletin boards for asynchronouscommunication

    Opportunity to work on projects 24 hours a day Enable customer support personnel to be availabl

    24/7 without requiring night shift work

    Standard policy for time stamping documents

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    Summary

    Companies using Web for business mustaccommodate non-English speaking audiences

    Companies must tailor to local preferences

    Must be aware of cultural differences and

    payment preferences

    Tariff and legal issues

    Linguistic, cultural, economic, and political

    challenges must be addressed

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    Summary (continued)

    Laws governing collection of data in UnitedStates and European Union are different

    Incompatible data privacy laws

    Restricted flow of personal data between

    United States and EU

    Safe Harbor arrangement enables EU to do

    business with US

    Old legal approach of territorial jurisdiction

    inadequate

    Free speech and consumer litigation of e-tailers

    brought need for legal reform for cyberspace