1

Toyota Business Strategy Meeting 2007Toyota Business Strategy Meeting 2007

Masatami

Takimoto

September 11, 2007Toyota Motor Corporation

Masatami

Takimoto

September 11, 2007Toyota Motor Corporation

Challenges for Sustainable Mobility

2

SafetySafety

Development of appealing products

Development of appealing products

Effective utilization of alternative fuels

CO2 reduction

Cleaner emissions

Challenges to Deliver Mobility for a Sustainable Society

3

Diesel Engine Lineup

To beintroduced

To beintroduced

1.4 litre1.4 litre 2.0-2.2 litre2.0-2.2 litre 2.5-3.0 litre2.5-3.0 litre V8 4.5 litreV8 4.5 litre

Wide array of diesel engines and increased production

0

20

40

60

80

100

120

2001 2002 2003 2004 2005 2006

ディーゼルエンジン生産台数

0

20

40

60

80

100

120

2001 2002 2003 2004 2005 2006

ディーゼルエンジン生産台数

Reached 1 million units

per year

1.6 litre class1.6 litre class

CO2 Reduction

Cleaner Emissions

Million Units Diesel Engine Production Volume

4

Advanced Clean Diesel Technology

Early introduction of advanced diesel engine

Fuel economy improvement

Fuel economy improvement

Low emissionLow emission

High outputHigh output

Low noiseLow noise

Advantage

Toyota D-CAT System

Common Rail System -Piezo Injector Common Rail System -Piezo Injector

High Pressure Injection180MPa~High Pressure Injection180MPa~

Low Compression Ratio-Ceramic Glow PlugLow Compression Ratio-Ceramic Glow Plug

Variable Nozzle Turbo Charger Variable Nozzle Turbo Charger

DPNRDPNR

CO2 Reduction

Cleaner Emissions

(Diesel Particulate –NOx Reduction System)

5

Clean Emission Technology

0

0.01

0.02

0.03

0 0.10 0.20 0.30NOx (g/km)

PM (g

/km

)

I.W.=1590kg

1CD-FTVEuro4 Regulation

2AD2AD--FHVFHV Euro5Euro5Euro6Euro6

-1992 NSR: application for patent

-1994 Start production of NSR catalyst for gasoline engine

- 2003 Start production of DPNR catalyst for diesel engine

We have been offering licensing of NSR to multiple car manufactures,and this seems likely to continue.

NSR：

NOx Storage Reduction Catalyst DPNR：

Diesel Particulate – NOx Reduction System

Cleaner emissions by introduction of new engineCleaner emissions by introduction of new engineHistory of Toyota’s after-treatment technologyHistory of Toyota’s after-treatment technology

Promotion of emission treatment (original technology and production)

Cleaner Emissions

6

Environmental Superiority of Hybrid VehiclesCO2削減

HV contributes to CO2 reduction

PRIUSPRIUSCAMRY HVCAMRY HV

GS450hGS450hRX400hRX400h

LS600hLS600h

GasolineGasoline

DieselDieselDiesel

HVHV

EC modeMass

CO2 (g/km)

0

CO2 Reduction

7

Annual Sales Volume of Hybrid Vehicles

11000000900800700600500400300200100

(1000 units/year)

(year)1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 201X

JapanJapan

1 million units per year

Cost reduction,Downsizing, Battery development

Cumulative sales of 1 million worldwide

Further evolution of HV and plan of expansion to more models

CO2 Reduction

8

Efforts to Utilize Alternative FuelFFVFFV

FCHVFCHV

Plug in HVPlug in HV

- Flex Fuel Vehicle - Advanced bio research - Quality improvement of

conventional bio-fuel

- Flex Fuel Vehicle - Advanced bio research- Quality improvement of

conventional bio-fuel

Bio-fuelBio-fuel

-Fuel Cell Hybrid Vehicle-Fuel Cell Hybrid VehicleHydrogenHydrogen

-Plug-in Hybrid Vehicle-Plug-in Hybrid VehicleElectric Electric

Promotion of alternative fuels

CO2 Reduction

9

Plug-in Hybrid Vehicle

A practical way to use electricity

・

PHV runs by motor charged by electricity for short range・

PHV runs by engine and motor for longer distances, high speed, and hill-climbing・

PHV runs by motor charged by electricity for short range・

PHV runs by engine and motor for longer distances, high speed, and hill-climbing

Charge battery from external charging, and expand EV driving range by motorCharge battery from external charging, and expand EV driving range by motor

Battery

Household Electrical Energy

Fuel tank

Gas Station

MotorEngine

Promotion of alternative fuels

CO2 Reduction

10

Superiority of Toyota PHV

Toyota selected HV-based PHV considering driving range, battery size, charge time, etc.

Electric flowTraction flow

Engine

Generator

Electric flowTraction flow

Engine

Generator

EV-based PHVEV-based PHV HV-based PHV (Toyota PHV)HV-based PHV (Toyota PHV)

Motor

BatteryBattery

Motor

Promotion of alternative fuels

CO2 Reduction

11

Toward Development of Appealing Products

Package RevolutionPackage

Revolution

Provide with Low Cost

Provide with Low Cost Fun to DriveFun to Drive

Improve product competitiveness by development of appealing products and cost reduction technology

Development of

Appealing Products

12

Partner Robot Development

Promote robot development in four areas that assist people

Hous

ewor

k as

sist

ance

Personal transfer a

ssistance

Manufacture assistance

TPR-ROBINA

smar

tnes

ssm

artn

ess

Hig

h Le

vel

Hig

h Le

vel

kindnesskindness High level High level

Nursin

g car

e/

medica

l ass

istan

ce

13

R&D Global OfficesJapanJapan

AustraliaAustralia

Southeast AsiaSoutheast AsiaNorth AmericaNorth America

EuropeEurope

14

Toyota Business Strategy Meeting 2007Toyota Business Strategy Meeting 2007

Challenges for Sustainable Mobility

Masatami

Takimoto

September 11, 2007Toyota Motor Corporation

Masatami

Takimoto

September 11, 2007Toyota Motor Corporation