challenges and benefits of web 2.0 - an sme view
DESCRIPTION
On 29 November 2012, 18 months into my social media journey I presented this to Constructing Excellence Oxford. This is my take on the Provelio journey into Social Media to date, what's gone well and what we can do better.TRANSCRIPT
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The Challenges and Benefits of Participating in Web 2.0
- an SME view.
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Adam Evans, Associate, Provelio
Introduction
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Who are Provelio?
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Who are Provelio?
• Management Consultants working in Estates and Construction
• 30 Employees,
• 4 Offices,
• £3.5million turnover.
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SM - How did I get started?
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The Original Challenges
Going from I to WE (Provelio)
• Director buy in.
• Objective setting.
• Resourcing.
• Coordinating.
• Rules.
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So what have we done?
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We have Tweeted:
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We have LinkedIn:
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We have LinkedIn:
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We have Slideshare’d:
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What’s worked well:
Twitter for:
• Successes
• Publicising updates to our Knowledge Centre.
• Highlighting and promoting CSR.
• Transforming your network.
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What’s worked well:
LinkedIn for:
• Business / market intelligence, understanding the potential of your network.
• Brand, company, staff and personal profile.
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What’s worked well:
Slideshare for:
• Making the most of existing assets and collateral.
• Continuing the conversation.
• Must do better.
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Must do better:
• Director buy in
– Great support, direct input required.
• Coordinating
– Getting our website Web 2.0 ready.
– Reusing collateral / assets.
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Must do better:
• Resourcing
– Task owners, planning.
– Stop dipping in and out.
• Measuring
– Being more analytical of the benefit.
Still a lot of “Me” and not a great deal of
“We”
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The Future
FROM WEB 2.0 to ENTERPRISE 2.0
• Social Projects
– Collaboration
– Engagement
• Social Organisations
Oscar Berg, (www.thecontenteconomy.com)
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Resources
Getting Started Pauley Creative top 15 construction companies in social media (“How are the
top 15 UK Construction Companies using Social Media in 2011?”) Redcube Marketing:" Developing a social media strategy” McKinsey Quarterly:“The Rise of the Networked Enterprise: Web 2.0 has its
payday” Paul Wilkinson Mobile and Social Media in Construction:
http://www.slideshare.net/EEPaul/mobile-and-social-media-in-construction Mel Starrs, Elemental Blog: http://www.melstarrs.com/elemental/
Social Media Policy IBM: http://www.ibm.com/blogs/zz/en/guidelines.html
Enterprise 2.0 The Democratization of Communication:
http://www.slideshare.net/Unwired/democratization-of-communication-presentation
The Collaboration Pyramid: http://www.thecontenteconomy.com/2012/02/collaboration-pyramid.html
Oscar Berg, (www.thecontenteconomy.com)
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Contact
Adam Evans
http://uk.linkedin.com/pub/adam-evans/1/8b6/769
@aaadamevans