[challenge:future] hologram portable media gadget
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TRANSCRIPT
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Breakthrough Idea Proposal
Mobo everywhere you
go
Ballesteros Lora, Pilar
Haye, Eloise
Krutiy, Anna
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Agenda
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Definitions and Demands in New MediaExamples from Market Sensing
Revolutionary Media Portable Internet Objective and Independent Easy to access, use and understand
Media Definition and Examples Information Exchange Receive & Communicate Information “Society’s Information Distributor”
Demand for Developments New ways to present information Easier to navigate More information and platforms
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Problem: Consumer Expectations of New Media
Online Press High Usage: 90% of respondents use it at least once a day Preferred by Y-generation
Expectations for Future of the Press All will become digital Press and video interaction
Environmental Concern Take and throw away papers: 100% of interviewees Quotes: “hope they just go away,” “end of paper-newspaper”
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Solution: Mobo Everywhere You Go
Mobo is Portable and easy-to-use gadget Uses hologram technology to projects information with one touch Provides latest news in real time Eco-friendly and doesn’t need a lot of energy power to function
Target From 15 year-old high school teenagers to 65 year-old retired adults Everyone interested in technology innovation and daily news
Positioning High tech holographic gadget accessible to everyone Sleek sophisticated design Voluntary subscription for consumers Personal, portable, easy-to-use, revolutionary intelligence system
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Mobo Design
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Market: Concept sensingHologram Technology
Why Innovative? 3-D Effect Visually more convincing and attractive Possibility of applying tactile features
Examples on Video Hologram TV: http://www.youtube.com/watch?v=thOxW19vsTg
Tele-presence: http://www.youtube.com/watch?v=rcfNC_x0VvE Hologram technology: http://www.break.com/usercontent/2009/6/amazing-hologram-technology-755405.html Tactile Holograms: http://www.youtube.com/watch?v=Y-P1zZAcPuw
Current Uses News Broadcasting Hologram TV Security Labels Special Effects Brand Protection Art Installations
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Market sensing articles/online
If you could construct an ideal medium it would Give people easy access to diverse and fluid information Fact-checked and sort information with minimal mediation Bring information to people and be portable Have a personal approach enabling information tracking Provide high resolution graphics, moving pictures
Key figures, trends Time people spend communicating online
increased 18% since 2006 Social networking has grown 93% since 2006 Market trends are shaped by end-consumers Written press is expected to disappear
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Plan of Execution
Consumers voluntary subscribe to receive the Mobo chip
The information available via Mobo uploaded by enterprises and news organizations
The information providers pay a fee to Mobo Corp. to reach a broader target and create consumers loyalty
Once the users have received a chip, they have access to any information concerning the companies and news organization they have chosen to have on their Mobo
Mobo alerts its user when information has been updated
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Revenue Model
Fees from participating companies
Subscriber’s fee Advertising New Add-on platforms
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Sustainability Impact
Paperless flow of news and information
Sustainable battery life savings
Eco-friendly material for the gadget
Rechargeable batteries
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Thank you
Mobo, everywhere you go