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Sponsorship Introduction

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  • 1. Sponsorship Introduction

2. introducing INTRODUCINGCHALLENGE FAMILY The Challenge Family is the global series of long distance triathlons that is changing the face of Ultra-distance racing around the world. Featuring spectacular courses in iconic destinations, Challenge Family events focus on delivering the race of a lifetime to athletes of all ages and abilities, and creating a memorable spectator experience that captures all the excitement and emotion of this inspirational sport. Renowned the world over for our memorable events, the Challenge Family currently features eight half distance and ten long distance triathlons in some of the most stunning locations in the world throughout Europe, North America, UK, Asia and New Zealand. Our venues are selected for race courses that will provide athletes with the best race experience connected to a community that embraces our vision. Our event venues, partners, sponsors and athletes are part of the Challenge Family, all united by the passion we share for our sport. Challenge Family is a high quality organization renowned for its integrity, expertise, passion and commitment to the sport of triathlon 3. R A C E S GLOBAL SERIES40,000 ATHLETES915,000 SPECTATORS20,000 VOLUNTEERS23RACESACROSS THEGLOBE13 half-distance 11 full-distance TRIATHLONSin stunning locations around in the worldCHALLENGEROTH THE LARGEST LONG DISTANCE TRIATHLON EVENT IN THEWORLD SOLD OUT in3 minutes1 4COUNTRIESGermany Spain Italy France Austria UK Holland Taiwan Thailand Canada New Zealand Australia USA Philippines2014 EXPANSION expected to includeUSA and additional countries in Asia database75,000 Current & former participants + enthusiasts 4. JANNZLFEBAUSMARAUSAPRESPMAYESPCHALLENGE WANAKACHALLENGE MELBOURNECHALLENGE BATEMANS BAYCHALLENGE FUERTEVENTURACHALLENGE BARCELONAAustralias Chris McCormack led an all-star field at the worlds most scenic long distance triathlon in 2013An iconic race in an iconic city and a sell-out in its first yearA spectacular half distance course in coastal New South Wales, ideally placed between Sydney and CanberraThe rugged Canary Islands plays host to the perfect season opener for European triathletes.2013 Challenge Barcelona will host the official ETU European Half Distance Triathlon Championships.1,500 Athletes 35% International 10,000 Spectators1,200 Athletes 20% International 20,000 Spectators*800 Athletes* 15% International* 5,000 Spectators*600 Athletes 20% International 3,000 Spectators1,500 Athletes 38% International 35,000 Spectators* Inaugural Event. Figures are anticipated numbers.* Inaugural Event. Figures are anticipated numbers. 5. MAYITAMAYTPEJUNDEUCHALLENGE RIMINICHALLENGE TAIWANCHALLENGE KRAICHGAU2013 Challenge Rimini will be an inaugural event and the first Challenge event held in beautiful Italy.An inaugural full and half distance event held in Taiwans tropical and sunny East coast.A huge competitor field and 45,000 spectators highlight this incredible race held in the Country of 1,000 Hills.1,500 Athletes 25% International 25,000 Spectators1,500 Athletes 20% International 20,000 Spectators4,200 Athletes 15% International 45,000 SpectatorsJUNUSACHALLENGE ATLANTIC CITY Challenges first USA event will be held in a historic location within a tank of gas of 70 million people and 144 triathlon clubs.1,800 Athletes* 20% International* 20,000 Spectators* * Inaugural Event. Figures are anticipated numbers.JULDEU CHALLENGE ROTHChallenges showpiece event. The biggest event each year and voted 2011 and 2012 Race of the Year5,600 Athletes 42% International 220,000 Spectators 6. JULESPFEBPHLCHALLENGE VITORIACHALLENGE PHILIPPINESThe inaugural Challenge Vitoria is a full distance race held in the historic Basque region.Triathlon is booming in the Philippines and Challenge Philippines venue is the most beautiful & accessible of any race ever staged in that country..1,500 Athletes* 30% International* 25,000 Spectators* * Inaugural Event. Figures are anticipated numbers.1200 Athletes* 35% International* 10,000 Spectators* * Inaugural Event. Figures are anticipated numbers.AUGCANSEPFRASEPAUTCHALLENGE PENTICTONCHALLENGE VICHYCHALLENGE WALCHSEEChallenges first-ever North American event will bring a new experience to a time-honored long distance triathlon course.Rapidly growing event that in 2013 will host the official ETU European Long Distance ChampionshipsOne of Europes premier half distance races with arguably one of the most picturesque swim starts in all of triathlon.1,500 Athletes* 20% International* 100,000 Spectators*1,200 Athletes 25% International 50,000 Spectators1,200 Athletes 82% International 20,000 Spectators* Inaugural Event. Figures are anticipated numbers. 7. SEPGBRSEPNEDCHALLENGECHALLENGEHENLEY-ON-THAMESALMERE-AMSTERDAMWithin a stones throw of London and taking in the best of the historic English countryside1,200 Athletes 15% International 15,000 SpectatorsThe worlds oldest triathlon outside of Hawaii. Almeres long history of triathlon includes World Championships1,500 Athletes 45% International 100,000 SpectatorsOCTESPNOVAUSDECTHACHALLENGE BARCELONACHALLENGE FORSTERCHALLENGE LAGUNA PHUKETA full distance Challenge event held in Calella, the tourist capital city of la Costa del Maresme.Triathlon returns to its roots In Australia at the historic Forster course over the half distance.Asias longest running and most influential triathlon is Challenges first Asian event.1,500 Athletes 35% International 35,000 Spectators1,000 Athletes* 20% International* 10,000 Spectators*2,000 Athletes* 80% International* 15,000 Spectators** Inaugural Event. Figures are anticipated numbers.* Inaugural Event. Figures are anticipated numbers. 8. Challenge Taiwan THE EVENTS Challenge Taiwan Challenge Taiwan half Junior ChallengeSwim 3.8k Bike 180k Run 42k Swim 1.9k Bike 90k Run 21k both Individual + Team Relay multiple distances for different AGGUIDANCETaitung governmentHOSTChallenge TaiwanLOCATIONTaitung CityRACE DAYApril 19th, 2014PARTICIPANTS1.200 Entries for Sale (est. 35% foreigners) highest number of international Pro athletesSUPPORTERS10.000 (local + visitors)VOLUNTEERS & STAFF 700 9. SOLIDG0 L DD EMOGRAPHICSTriathlon with its active & committed participants is more valuable than stadiums full of passive spectators. Triathletes haveSOCIAL POWER they talk about products Triathletes arePASSIONATE about their sport & products Triathletes areKey Influencers they reach a wide audienceWe have been blown away with the results [of our triathlon sponsorship]: triathletes immediately began interacting witheverything including products, services, quotes, and more in thousands of users lists. Theycommented on the things in their lists and connected to people and businessesothers within the community. Rob Wight, CEO of MyList and formerly Channel Intelligence, a Google company, that helps companies such as Target, Neiman Marcus, and Best Buy reach online customers.Challenge athletes are: high income earners & well educated. They are as driven and successful in their professional careers as they are in their sporting lives. They are goal oriented and committed to an active and healthy lifestyle.30% Female Age and Gender Ages represented: 18-80+ Largest age group 34-40 30% Female to 70% MaleTop Executive & Senior Managers Occupations Top executives , senior managers & professionalsTriathletes are INNOVATORS & EARLY ADAPTERSA type personalities Focused and Dedicated Type A personalities. Highly driven and motivated. Total commitment to achieving their goals.42%Over $150,000 High Annual Income Mean Household Income $181,000 26% under $100,000 32% between $100K - $150K 42% over $150,00086%College Degrees Education and Status 86% have college or university degrees and are opinion leaders in their active communities.Committed. Average Weekly Training Hours Total average hours is 18-24 7 Miles of swimming 225 Miles of cycling 48 Miles of running 10. Media Marketing &Challenge Family provides global exposure (numbers of 2011) " 1,033,500,000 saw Challenge on television " 45 Million people heard about Challenge on radio " Over 155 Million people read about Challenge in print media " est. 800,000 people logged on to live race day coverage With the further development of the Challenge Family Series these media numbers will grow exponentially! All Challenge Family events are supported through a variety of Challenge owned marketing channels, including: " " " " Challenge Family website & Social Media channels Challenge Family smartphone app Challenge Family global TV distribution Challenge Family magazineLong-distance triathlon is a compelling media sport featuring inspirational human stories and feats of endurance set against changing backgrounds as athletes swim, bike and run around some of the worlds most interesting destinations. 11. Vision Taiwan forGROW SPORTS AND LIFE-STYLE IN TAIWAN Creating a festival-atmosphere, integrating cultures and offering events for the whole family! With a focus on Team Relay, making triathlon accessible for runners, swimmers and bikers and bringing new groups into triathlon by offering Corporate Challenge, VIP Teams, etc. PUT TAIWAN ON THE MAP AS A DESTINATION FOR TRIATHLON Taiwan is easy accessible from key markets: JP, CN, HK, SG, MA, etc. Taiwan offers a great climate, friendly culture, wonderful natural scenery, which makes for a great destination for international athlete. SUPPORT TAIWAN ATHLETES TO BECOME MORE INTERNATIONAL Challenge Family has grown from a community and it is our philosophy to do something for every country we settle in. Triathlon is our business and athletes are our Family, thus we want to offer the local top athletes the opportunity representing Taiwan racing in our biggest events overseas! 12. Event Exposure 13 RACE DAY LOCAL17 News Broadcasts 3 Magazine editorials + advertisements 28 Newspapers articles 40 Online articles FB & Twitter 95.000 People reached on Race Day INTERNATIONAL Television NZ 5 Magazine editorial + advertisements 30+ Online articles TAIPEI PRESS CONFERENCE Prime-time TV news coverage incl. Video Land, CTV, FTV, TTV, ELTA LIVE WEBCAST Through Challenge Familys global web portalVALUED AT 19 MILLION NTD* * Details see back up 13. Our Sponsorship Approach When it comes to sponsorships we have very few constraints and can shape our sponsorship relationships to meet the specific needs of our sponsor-partners. We will work with you to meet your needs in any of these areas: Television coverage, packaging and distribution Leveraging Signage Branding Marketing and Advertising activities Integration company clients and employees Hospitality and Entertainment Social media marketingContact us: [email protected] Ask+886 927 777 330 14. CHALLENGE TAIWAN & CHALLENGE ASIA PASIFIC EXECUTIVE TEAM The Challenge Taiwan & Asia Pacific Executive Team will work closely with Challenge Family partners. The Executive Team will provide support with obtaining high level government funding, sponsorship, branding, operational and commercial advice. The Executive Team possesses significant industry experience and knowledge and will be an invaluable asset to Challenge Family partners. The Team includes: " Murphy Reinschreiber Managing Director Asia " Michael Dhulst Managing Director Taiwan email: [email protected] phone: +886 910 407 420 " Simon Huang Event Director Taiwan email: [email protected] phone: +886 935 536 402 " Victoria Murray-Orr Marketing and Communications " Chloe Chang Athlete liason and Race administration emial: [email protected] phone: +886 927 777 330 15. OUR CORE VALUES INNOVATION, UNIQUE EXPERIENCES, AUTHENTIC, CONNECTED TO ATHLETES AND PARTNERS, EXCITEMENT, STRONG BUSINESS, ATHLETES JOURNEY, RELATIONSHIPS, 360 COMPETITIVE ADVANTAGE, RETURN ON INVESTMENT, ETHICS AND MORALS, PASSION AND EXCITEMENT, HERITAGE, FOCUS ON PURPOSE AND POTENTIAL, QUALITY LEADERSHIP. 16. TAIWANas for feedback, I honestly don't have TOO many things to be fixed. what i have been telling people is that to me it was very noticeable that you are like a real, legit triathlete--because there were a lot of small details that, especially in a first-year race, would have been overlooked, but you had them dialed because you were in tune with what we would need. i truly think it makes a difference that you are so actively racing as you thought of so many details that matter to us.- Hillary Biscay Good day Michael, Patrice here from TTCT. Just a quick note to thank you and your team for putting up a great race. It was my first Challenge raceand I have to sayit was a great event. I will most likely be back next year with more members of my team to participate. Safe swim, nice bike course and great run course (honestly a great run course). - Patrice Robustelli Honestly you put on an amazing race- you should be so proud of yourself. Justin and I absolutely loved our time in Taiwan. You are an amazing man. Thank you so much for taking such good care of Justin and I- you went above and beyond for us both- we really appreciate all that you did for us and I am just so glad I could repay you by getting the win. - Belinda & Justin Granger Huge thanks to you and the whole challenge Taiwan team. It was a great event to be involved in. The organization was fantastic the expo and event staff were all extremely helpful! And the day itself was awesome a spectacular course with great volunteers and a really cool vibe from all the locals screaming Jiayou I hope I get to come back next year and be a part of it all over again! Thanks again mate, - Todd Skipworth Thank you again and yes I am sure I will be back in Taitung I next next year with the new Australian races there are great possibilities and for me I can already see my schedule: CHALLENGE Wanaka - CHALLENGE Batemans Bay - CHALLENGE Taiwan. It works perfectly. -Dylan Mcneice The race was the most amazing that I have done. People were friendly and cheering and the volunteers were all adorable and helpful. You couldn't find a better venue. Scenic and challenging. i really enjoyed racing it and giving everything I could. All the other organizers have been absolutely wonderful and helpful. Big big congratulations. - Olivier Courret Thanks for a great race. We came over to see the Challenge brand in operation and to see what all the hype was about. I must say that it was a very positive experience. I hope you will appreciate some constructive feedback as I do like what you, and Felix and co are doing for the sport that is my passion. -Andrew O'Regan Congratulations for the organization of such an amazing race! it was one of the best races I have ever done! The course, the organization, everything made this race a great race! you did an amazing job putting it together! - Raynard Picard 17. TAIWANMEDIA EXPOSURE 2013 19 Mio. NTD TELEVISION TW Int.valued at ca. 9 Million NTD FTV news, VL sports, ETTV news, ELAT sports NZ TV Sound Bytes From The Challenge Taiwan Press ConferenceNEWSPAPERvalued at ca. 3 Million NTDSound Bytes From The Challenge Taiwan Press Conference By Holly Bennett Published Apr 30, 2013TW Apple Daily, China Daily, Liberty Times, KengSheng Daily, United Federal Daily, United Daily, Chines Times, etc. MAGAZINESvalued at ca. 5 Million NTDTW Int.Lohas Bicycle, Bicycle & Life, Esquire Lumina (jp), Triathlete (us), Triahtlon (nz)ONLINE MEDIAvalued at ca. 2 Million NTDThis mornings activities in Taiwan started at SongShan Sport Center where athletes were given the opportunity to swim in the 50-meter pool and run on the outdoor track while media photographed their fine-tuning training sessions. Next everyone gathered for a press conference made especially lively by our entertaining emcee and translator. The athletes in attendance included Dylan McNiece (NZL), Jamie Whyte (NZL), Ben Hammond (AUS), Petr Vabrousek (CZE), Guy Crawford (NZL), Justin Granger (AUS), Georg Potrebitsch (GER), Belinda Granger (AUS), Kate Bevilaqua (AUS) and Jenny Li (TW). Heres a bit of what they had to say: Crawford and Bevilaqua (on their expectations for their performances):Crawford: If I can keep ahead of Belinda and Kate and Jenny here that would be a pretty good result! Theres some hot competition here, so for me a top five would be great. Id b really happy with that.Bevilaqua: If I can improve on performances that Ive done before, thats always the goal. I can be top three on the podium that would be a great result for me.TW Yahoo, yam, don1don, udn, rti, cna, etc Int. triahtlon.competitor, triathlon europe, trirader, runners world, trijuice, K226, witsup, nztri, triahtlon, first of the bike, home of triathlon, triahtlonmaghttp://triathlon.competitor.com/2013/04/news/sound-bytes-from-the-challenge-taiwan-press-conference_74832?all 18. TAIWANTV COVERAGE: DETAILSTVTitleDateFTV News VL Sports VL Sports VL Sports VL Sports FTV News ETTV News ETTV News ELAT Sports ELAT Sports VL Sports VL Sports ELAT Sports ELAT Sports ELAT Sports VL Sports VL SportsTaiwan athletes are excited about Challenge European triathlon brand come to Taitung in May 4 European triathlon brand come to Taitung in May 4 European triathlon brand come to Taitung in May 4 European triathlon brand come to Taitung in May 4 International triathlon event come to Taitung Pretty lady joins triathlon Pretty lady joins triathlon Famous triathlon event come to Taitung Famous triathlon event come to Taitung Challenge Taiwan started in the mourning Taitung people are enthusiastic, athletes are impressed famous triathlon event come to Taitung famous triathlon event come to Taitung famous triathlon event come to Taitung Challenge Taiwan started in the mourning Challenge Taiwan started in the mourningDec. 17 Dec. 17 Dec. 17 Dec. 17 Dec. 17 May 4 May 4 May 4 May 4 May 4 May 4 May 4 May 5 May 5 May 5 May 5 May 5Time/Program 2030 Sports News 2155 Sports News 2520 Sports News(R) 0700 Sports News(R) 1230 Sports News(R) 1300 News 1300 News 1500 News 2100 Sports News Sports News 2100 Sports News 2100 Sports News 0400 Sports News Sports News Sports News 0200 Sports News(R) 1100 Sports News(R)Duration (sec.) 24 89 89 89 89 96 19 81 199 199 123 103 199 199 199 122 122 TOTALDETAILAd Value (NTD$) 112,080 415,630 415,630 415,630 415,630 448,320 88,730 378,270 929,330 929,330 574,410 481,010 929,330 929,330 929,330 569,740 569,740 9,531,470 19. DETAILPRINT COVERAGE: DETAILS (1/2)TAIWAN DateNewspaperDec. 18 Dec. 18 Apr 30 Apr 30 May 1 May 1 May 1 May 3 May 3 May 3 May 3 May 4 May 4 May 4 May 5 May 5United Daily NewsThe Liberty Times Keng Sheng Daily NewsYouth Daily NewsChina Daily NewsThe Liberty Times United Federal Daily NewsKeng Sheng Daily NewsYouth Daily NewsUnited Federal Daily NewsUnited Federal Daily NewsThe Liberty Times United Daily NewsUnited Daily NewsChina Times The Liberty TimesPicTitleEuropean Triathlon event starts on next May Y New triathlon event in Taitung Y Triathlon event start on May 4 Triathlon event start in Taitung on Saturday Y The first European 226 triathlon in Taiwan Y Shao Yu Li will try her best for Campion Y Triathlon event start on May 4 Y Taitung is Challenge Familys best choice Y International triathlon event start tomorrow Y 15 young athletes will depute in Junior Challenge Taitung is Challenge Familys best choice Y Cancer fighters joined Challenge Taiwan Y Cancer fighters joined Challenge Taiwan Y The best female triathlon athlete in Taiwan Y Triathlon event with the highest prize Y McNiece won 2 titles in a rowsize(%) 2.98% 6.95% 18.98% 3.02% 6.35% 4.80% 10.33% 40.08% 7.23% 6.95% 14.40% 7.67% 23.08% 16.90% 10.07% 15.00%Ad Value (NTD$) 38,440 89,649 90,181 14,349 30,171 61,916 49,082 190,435 34,352 33,022 68,420 98,937 109,661 80,298 47,846 193,488 20. DETAILPRINT COVERAGE: DETAILS (2/2)TAIWAN DateNewspaperMay 5 May 5 May 5 May 5 May 5 May 5 May 5 May 5 May 5 May 5 May 5 May 6 May 6 May 6The Liberty Times The Liberty Times Keng Sheng Daily NewsKeng Sheng Daily NewsYouth Daily NewsUnited Daily NewsApple DailyApple DailyApple DailyApple DailyApple DailyKeng Sheng Daily NewsKeng Sheng Daily NewsUnited Daily NewsBicycle LohasBicycle LifeEsquireMandarin Air Pic Y Y Y Y Y Y Y Y Y Y Y YTitlesize(%)Triathlon family 15 young athletes will depute in Junior Challenge Shiao Yu Li won the 4th prize in pro group Triathlon event starts on east coast Triathlon in Taitung- Result 4 Gold medals winner won the Champion in Relay Triathlon family 9-year old kid won the junior challenge 4 Gold medals winner won the Champion in Relay The only iron distance stage of Challenge Family in Asia Cancer fighters finished the Challenge Triathlon Event Award Cancer fighter won the 3rd Love to be a triathlon athlete Challenge Taiwan Challenge Taiwan Interview: Michael Dhulst Challenge Taiwan5.45% 11.93% 3.69% 40.57% 8.94% 10.95% 3.57% 3.57% 4.71% 3.33% 56.69% 47.36% 7.21% 9.93% TOTALAd Value (NTD$) 70,301 153,887 17,533 192,763 42,477 52,027 66,259 66,259 87,418 61,805 1,052,166 225,024 34,257 47,181 100,000 100,000 100,000 50,000 3,749,604 21. TAIWANWEB COVERAGE: DETAILSMediaDateTitleYahoo news newsbcc yam Yahoo News don1don Yahoo news yam Central Daily Yahoo Sports Yahoo Sports yam yam Ltd Sports Yahoo News Yahoo Sports0429 0430 0430 0501 0502 0502 0502 0502 0503 0503 0503 0503 0503 0504 0504 0504Challenge Taiwan on May 4 Shao Yu Lis first full distance event in Taiwan Shao Yu Lis first full distance event in Taiwan Shao Yu Li will try her best for Campion 0504 Challenge Taiwan in Taitung Taitung is Challenge Familys first choice 15 young athletes will depute in Junior Challenge Taitung is Challenge Familys first choice Challenge Taiwan start in flowing lake Challenge Taiwan in Taitung The most high-competitive triathlon in Taitung Cancer fighters fight for Challenge 775 athletes joint Challenge Taiwan Challenge Taiwan-Governor Huang invites athletes come back next year 775 athletes joint Challenge Taiwan Challenge Taiwan startsDETAIL (1/2) Ad Value (NTD $) 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 22. WEB COVERAGE: DETAILSTAIWAN MediaDateTitleyam CNA RTI The Liberty Times udn LtsSports Yahoo News Yahoo News Yahoo News Yahoo News Yahoo News yam China Times The Liberty Times The Liberty Times Apple Daily Apple Daily don1don cnyes0504 0504 0504 0504 0504 0504 0505 0505 0505 0505 0505 0505 0505 0505 0505 0505 0505 0508 0512Shao Yu Li won the 4th Challenge Taiwan start on May 4 Race on the east coast Cancer fighters joint Challenge Taiwan Race on the east coast Challenge Taiwan - Shao Yu Li won the 4th 50 young athletes join the Junior Challenge Foreign athletes love Taitung Triathlon event with highest prize money start in Taitung McNiece wins 2 titles in a row Triathlon Family Shao Yu Li Keep Walking Foreign athletes love Taitung 15 young athletes joint the Junior Challenge Triathlon Family Cancer fighters finish the Challenge The only iron distance stage of Challenge Family in Asia Challenge Taiwan in Taitung Interview: Michael DhulstDETAIL (2/2)Ad Value (NTD $) 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 TOTAL 1,050,000 23. TAIWAN Media triathlete europe triathlon.competitor.com triathlete europe triathlon.competitor.com triathlon.competitor.com triathlon.competitor.com triathlon.competitor.com triathlon.competitor.com triathlon.competitor.com triathlete europe Voxy runner's world Triradar triathlon.competitor.comDate 0430 0430 0501 0501 0502 0503 0503 0503 0504 0504 0505 0506 0506 0509OTHER INTERNATIONALSDETAILTitle Georg Potrebitsch Zweiter bei der Challenge Taiwan2013 A Day In Taipei, Taiwan Challenge Taiwan Pre-Race Pro Quotes Challenge Taiwan Run Course Ben Hammonds Victory Dream Challenge Taiwan Bike Course A Chat With Challenge Taiwans Managing Director Michael Dhulst Sound Bytes From The Challenge Taiwan Press Conference McNiece And Granger Claim Magnificent Victories In Taiwan McNeice and Granger claim inaugural titles at Challenge Taiwan McNeice and Granger claim titles at Challenge Taiwan Georg Potrebitsch Zweiter bei der Challenge Taiwan2013 Challenge Taiwan Victory for McNeice and Granger The Bakers Dozen At Challenge TaiwanTOTAL VALUE OF THE 2013 CHALLENGE TAIWAN MEDIA EXPORSURE: 19 Million NTD 24. TAIWANINVITATION & POSTERS 25. TAIWANPRE EVENT SOCIAL FUNCTIONS 26. TAIWANEVENT SETUP 27. TAIWANBACK DROPS & BANNERS 28. TAIWANTHE MEDIA STORY 29. TAIWANCHALLENGE TAIWAN FESTIVAL 30. TAIWANJUNIOR CHALLENGE