1. INTRODUCING Challenge Family , Challenge Challenge Family Challenge Family Challenge Family Challenge Family THE CHALLENGE FAMILY

2. R C E S 21 CHALLENGE Roth 13 A 20,00034,000915,000 11 10 2014 29 75,000 + 3. CHALLENGE WANAKA CHALLENGE FUERTEVENTURA CHALLENGE BARCELONA CHALLENGE RIMINI CHALLENGE TAIWAN 2013 Challenge ETU 1,50038% 35,000 2013 Challenge Challenge 1,500 25%25,000 600 20% 3,000 1,500 35% 10,000 Chris MACCA McCormack Joanna Lawn 2013 Challenge Challenge Family 1,200 *35%*10,000 **2014 4. CHALLENGE KRAICHGAU CHALLENGE AARHUS CHALLENGE ROTH CHALLENGE VITORIA CHALLENGE COPENHAGEN 4,200 15% 45,000 45,000 1000 Challenge 1,500 30% 25,000 , 2,000 32% 200,000 5,300 42% 180,000 1,500 16% 30,000 Challenge Challenge 2011 2012 5. CHALLENGE PENTICTON CHALLENGE VICHY CHALLENGE WALCHSEE CHALLENGE HENLEY-ON-THAMES CHALLENGE BARCELONA 1,200 82%20,000 1,200 15%15,000 2.400 20% 100,000 1,200 25%50,000 2013 ETU Challenge 1,500 35%35,000 Challenge Calella la Costa del Maresme 6. CHALLENGE LAGUNA PHUKET CHALLENGE ALMERE - AMSTERDAM Newevents 2.000 80% 15,000 1,500 45% 100,000 Challenge . (Roth and Almere), (Penticton) and (Laguna-Phuket) Challenge 7. TAIWAN Challenge Taiwan() 3.8k 180k 42kChallenge Taiwan half() 1.9k90k 21k Junior Challenge Challenge Taiwan 2014.04.192013 32747 88% 12% 72% 28% 30: 11%, 30-50: 80%, 50: 7% 2014 1,200(35%) 5.000 () 860 8. 0 L DG $181,00026% $100,00032% $100K - $150K 42% $150,000 42% $150,000 86% 86% S O L I D : 18-80+30% A A 18-247 225 48 Rob Wight, MyListChannel Intelligence , Google , Target, Neiman Marcus Best Buy ( ) : &Challenge: 34-40& , & 9. : 17 3 + 28 40 FB & Twitter: 95.000 : Television NZ 5 + 30 : , , , , and Challenge Family??TAIWAN Challenge Family 2011Challenge Family 1,033,500,000 Challenge 4500Challenge 15500 Challenge 80Challenge Challenge Family 10. Challenge FamilyChallenge CHALLENGE FAMILY Challenge Family Challenge Family ,, Challenge Family 10,000 CHALLENGE FAMILY APP Challenge Family APP Android iPhone Challenge Family CHALLENGE FAMILY GLOBAL TV 11. 2 CHALLENGE FAMILY 40,000 Challenge Family CHALLENGE FAMILY Challenge Family Challenge Family Facebook, Twitter, YouTube, Pinterest Google+. Challenge Family 12. TAIWAN ! , Corporate Challenge VIP , Challenge Family ! 13. Challenge Challenge Challenge Family Challenge Challenge Challenge Challenge 2.5-3.5 , Challenge 14. Challenge Challenge Family 98% Challenge Family Challenge Family Challenge Roth 20112012 25% Ironman Hawaii Challenge Barcelona 2010 2011 Challenge Copenhagen ISEM 15. ...! 16. CHALLENGE TAIWAN & CHALLENGE ASIA PASIFIC The Challenge Challenge Family Challenge Family " Murphy Reinschreiber " Michael Dhulst email: michael@challenge-taiwan.com phone: +886 910 407 420 " Simon Huang email: simon@challenge-taiwan.com phone: +886 935 536 402 " Victoria Murray-Orr " Chloe Chang email: chloe@challenge-taiwan.com phone: +886 927 777 330 17. OUR CORE VALUES INNOVATION, UNIQUE EXPERIENCES, AUTHENTIC, CONNECTED TO ATHLETES AND PARTNERS, EXCITEMENT, STRONG BUSINESS, ATHLETES JOURNEY, RELATIONSHIPS, 360 COMPETITIVE ADVANTAGE, RETURN ON INVESTMENT, ETHICS AND MORALS, PASSION AND EXCITEMENT, HERITAGE, FOCUS ON PURPOSE AND POTENTIAL, QUALITY LEADERSHIP. 18. BACK UP 2013 19. TAIWAN Challenge TaiwanChallenge Taiwan!-Hillary BiscayMichaelChallenge ()- Patrice Robustelli-JustinJustin - Belinda & Justin GrangerChallenge Taiwan! - Todd Skipworth CHALLENGE Wanaka - CHALLENGE Batemans Bay - CHALLENGE Taiwan. !-Dylan Mcneice! - Olivier CourretChallenge Felix-Andrew O'Regan!! Challenge Taiwan! ! - Raynard Picard 20. TAIWAN Sound Bytes From The Challenge Taiwan Press Conference http://triathlon.competitor.com/2013/04/news/sound-bytes-from-the-challenge-taiwan-press-conference_74832?all Sound Bytes From The Challenge Taiwan Press Conference By Holly Bennett Published Apr 30, 2013 This mornings activities in Taiwan started at SongShan Sport Center where athletes were given the opportunity to swim in the 50-meter pool and run on the outdoor track while media photographed their fine-tuning training sessions. Next everyone gathered for a press conference made especially lively by our entertaining emcee and translator. The athletes in attendance included Dylan McNiece (NZL), Jamie Whyte (NZL), Ben Hammond (AUS), Petr Vabrousek (CZE), Guy Crawford (NZL), Justin Granger (AUS), Georg Potrebitsch (GER), Belinda Granger (AUS), Kate Bevilaqua (AUS) and Jenny Li (TW). Heres a bit of what they had to say: Crawford and Bevilaqua (on their expectations for their performances): Crawford: If I can keep ahead of Belinda and Kate and Jenny here that would be a pretty good result! Theres some hot competition here, so for me a top five would be great. Id b really happy with that. Bevilaqua: If I can improve on performances that Ive done before, thats always the goal. I can be top three on the podium that would be a great result for me. 2013 1900 900 ,,, NZ TV 300 ,,,,, . 500 ,, Lumina (jp), Triathlete (us), Triahtlon (nz) 200 Yahoo, yam, don 1 don,, triahtlon.competitor, triathlon europe, trirader, runners world, trijuice, K226, witsup, nztri, triathlon, first of the bike, home of triathlon, etc 21. TAIWAN / ()Ad Value($) ,1217203024 112,080 5/41217215589 415,630 5/412172520()89 415,630 5/412170700()89 415,630 5/412171230()89 415,630 54130096 448,320 54130019 88,730 54150081 378,270 542100199 929,330 54()199 929,330 CHALLENGE TAIWAN 542100123 574,410 542100103 481,010 550400()199 929,330 55199 929,330 55()199 929,330 CHALLENGE TAIWAN 550200()122 569,740 CHALLENGE TAIWAN 551100()122 569,740 9,531,470 22. TAIWAN (1/2) size(%) Ad Value($) 1218 2.98% 38,440 1218 Y 6.95% 89,649 430 Y54 18.98% 90,181 430 3.02% 14,349 51 Y 6.35% 30,171 51 AY -4.80% 61,916 51 Y5410.33% 49,082 53 Y -- 40.08% 190,435 53 Y 7.23% 34,352 53 Y156.95% 33,022 53 Challenge Family 14.40% 68,420 54 AY2 --Challenge Taiwan7.67% 98,937 54 Y-- 23.08% 109,661 54 Y 16.90% 80,298 55 AY 10.07% 47,846 55 AY 2--4 15.00% 193,488 23. TAIWAN (2/2) size(%) Ad Value($) 55 AY 5.45% 70,301 55 AY15 11.93% 153,887 55 43.69% 17,533 55 Y -- 2340.57% 192,763 55 Y -8.94% 42,477 55 Y 10.95% 52,027 55 Y 3.57% 66,259 55 Y9 3.57% 66,259 55 Y 4.71% 87,418 55 226--3.33% 61,805 55 Y--256.69% 1,052,166 56 Y -- 3247.36% 225,024 56 Y7.21% 34,257 56 Y 9.93% 47,181 Challenge Taiwan 100,000 Challenge Taiwan 100,000 Michael Dhulst 100,000 Challenge Taiwan 50,000 3,749,604 24. TAIWAN (1/2) Ad Value (NTD $) yahoo0429 5430,000 newsbcc043030,000 yam043030,000 yahoo0501 30,000 don1don0502Challenge Taiwan 30,000 yahoo0502 30,000 yam0502 30,000 050230,000 yahoo0503Challenge Taiwan 30,000 yahoo0503Challenge Taiwan30,000 yam0503 30,000 yam0503 30,000 0503Challenge Taiwan 775430,000 0504Challenge Taiwan 30,000 yahoo0504 3577530,000 yahoo0504Challenge Taiwan 30,000 yam0504 30,000 0504Challenge Taiwan4747 30,000 25. TAIWAN Media Date Title Ad Value (NTD $) 0504 30,000 0504Challenge Taiwan 2 30,000 0504 30,000 0504 Challenge Taiwan 30,000 yahoo050515 30,000 yahoo0505 30,000 yahoo0505 30,000 yahoo0505 230,000 yahoo0505 30,000 yam0505 Keep Walking 30,000 0505 30,000 050515 30,000 0505 30,000 05052 30,000 0505226 30,000 don1don0508Challenge Taiwan30,000 0521 Michael Dhulst 30,000 TOTAL1,050,000 (2/2) 26. TAIWAN Media Date Title triathlete europe 0430 Georg Potrebitsch Zweiter bei der Challenge Taiwan2013 triathlon.competitor.com 0430 A Day In Taipei, Taiwan triathlete europe 0501 Challenge Taiwan Pre-Race Pro Quotes triathlon.competitor.com 0501 Challenge Taiwan Run Course triathlon.competitor.com 0502 Ben Hammonds Victory Dream triathlon.competitor.com 0503 Challenge Taiwan Bike Course triathlon.competitor.com 0503 A Chat With Challenge Taiwans Managing Director Michael Dhulst triathlon.competitor.com 0503 Sound Bytes From The Challenge Taiwan Press Conference triathlon.competitor.com 0504 McNiece And Granger Claim Magnificent Victories In Taiwan triathlete europe 0504 McNeice and Granger claim inaugural titles at Challenge Taiwan Voxy 0505 McNeice and Granger claim titles at Challenge Taiwan runner's world 0506 Georg Potrebitsch Zweiter bei der Challenge Taiwan2013 Triradar 0506 Challenge Taiwan Victory for McNeice and Granger triathlon.competitor.com 0509 The Bakers Dozen At Challenge Taiwan 2 0 13 C HALLE NG E Ta iw a n : 190 0 27. TAIWAN 28. TAIWAN 29. TAIWAN 30. TAIWAN 31. TAIWAN 32. TAIWAN CHALLENGE TAIWAN 33. TAIWAN JUNIOR CHALLENGE