chaipoint.com -the power of execution -tejus chandra, cfo, mountain trail foods
TRANSCRIPT
This information is confidential and was prepared by MTF
CHAI POINT OVERVIEW
Confidential2014
www.facebook.com/chaipoint
To build a world class, Tea anchored, accessible and contemporary food & beverage retail chain targeting primarily the white-collar working-Indian.
MISSION STATEMENT
1mn+ Glasses of Chai sold
EVERY MONTH
70000+ Litres of Milk Consumed
EVERY MONTH
3000+KGs of tea procured
every month
6000+KGs of sugar used
every month
CHAI POINT : Business & Key facts
38+ Outlets 3+ opening every month
200+ Employees
Dum Chai Lemon Chai Masala Chai Green Chai
Milk Shakes Ice Teas Filter Coffee
OUR OFFERINGS BEVERAGES
Ginger Chai
Training modules
1A: Personal hygiene
1B: Dress code
1C: Store hygiene
1D: Assistant advisory
1E: Store opening and closing
1F: ISB vessels cleanliness
1G: ISB delivery
Training modules
2A: Stock management
2B: Food ordering procedure
2C: Store opening protocol
2D: Store closing protocol
2E: Beverage preparation
2F: Sales skills
2G: Customer service
2H: Utilities management
2I: Assistant mentoring
2J: ISB order preparation
2K: Bottled beverages
2L: Chai Point blends
2M: Billing Machine
2N:New product introduction
Training modules
3A: Assistant / JPR mgmt
3B: Beverage quality mgmt I
3C: Food quality mgmt I
3D: Cash management
3E: Customer engagement
3F: Advanced sales skills
3G: Store hygiene
3H: ISB delivery mgmt
3I: ISB troubleshooting
3J: Bottled beverages
3K: Chai Point blends
3L: Billing Machine
3M: New product introduction
Training modules
4A: People mgmt and evaluation
4B: Beverage quality mgmt II
4C: Food quality mgmt II
4D: Sales skills and tracking
4E: Cleanliness tracking
4F: Customer focus and management
4G: Supplies and R&M management
4H: Reporting & evaluation
4I: ISB sales & engagement
4J: Bottled beverages
4K: Chai Point blends
4L: Billing Machine
4M: New product introduction
Assistant Junior Partner Senior Partner Cluster Partner
CHAI POINT : MOUNTAIN TRAIL ACADEMY
Private cloud services
Public cloud services
Store staff leave & attendance app
Food ordering engine
Beverage production audit & scheduler app
Institutional delivery scheduler
Chai-on-Call deliveries engine
Corporate MIS
Store timings audit and scheduler app
Quick Cilver Prepaid card system
Exotel telephony services and apps
Supply Chain system (TBD)
e-Retail PoS (also includes a PoS installed app)
Facebook based ordering app
Mobile based Prepaid card app
API based integration
API Interfaces
IT ARCHITECTURE
Mobile Phone based Pre-Paid Card (TBA)
CHAI-on-CALL ACROSS WORK-SPACES
1. Unique heat-retaining and disposable packaging for neat deliveries to meetings and large group get-togethers.
2. Scheduling of deliveries possible also through our pan-India contact center at 18004202424.
3. Break-fast and snacks also delivered in a similar packaging format.
PRE-PAID APP EMPLOYEE BENEFITS
1. Mobile Android and Apple OS based prepaid and rewards platform for all employees to avail discounts and benefits across all Chai Point stores.
2. Ability to launch campaigns specific to client organization’s employees.
3. Cross-sector campaign for further benefits – example: Taxi-for-sure/ UBER/ Meru cab benefits.
CLEAN EARTH SUSTAINABILITY PRACTICES
1. Chai Point is`100% compliant to waste segregation across all of our stores.
2. All our organic waste (from Bangalore operations) is aggregated from all stores and distributed to grape farmers in Doddaballapur.
3. All plastic and paper consumables based waste is disposed off at designated recycling centers in Bangalore.
4. At environment sensitive campuses and tech-parks we use IFB Bosch dish-washers to serve all employees in Glass cups/glasses.
5. We are initiating installation of digital water meters across all of our store sites to measure and monitor water consumption levels.
CHAI POINT TEAM
AMULEEK SINGH BIJRAL
TEJUS CHANDRA
SANDESH C
Background:Amuleek Singh Bijral is the founder and CEO of Mountain Trail Foods Private Ltd and its brand, Chai Point. He has received his MBA from Harvard Business School. Amuleek worked as the Country Manager (India + SAARC region) for RSA, a global leader in information security. He was earlier involved in business development and strategy for EMC Corporation, working out of Boston and Singapore. He has also worked in Microsoft Corporation in diverse roles and capacitiesFunctional responsibility: Mgt. hiring and development, Packaged Product Development (Tea Blends & Bottled Iced Chai), Tea Sourcing Partnerships & Real Estate.
Background:Tejus Chandra is the CFO for Mountain Trail Foods and also leads the real estate acquisition function within the company. Tejus has received his MBA from the Indian Institute Of Management, Bangalore and also has a Chartered Accountancy degree. Tejus has extensive experience in the field of finance and financial services, having worked in multinational corporations such as Ernst & Young and Goldman Sachs.Functional responsibility: Operating Finance (Working capital mgt & Capital Budgeting), Accounting systems, IT & Real Estate and compliances.
Background:Sandesh C. currently heads all of operations at Chai Point and is responsible for all store operations. In the past, Sandesh worked as a management consultant with Bain and Company, a leading management consulting firm. He has worked on strategy and operations assignments with clients in consumer goods and technology verticals. Sandesh is an engineering graduate from NITK Surathkal and worked with Amazon.com. He has received his MBA from the Indian Institute of Management, Bangalore.Functional responsibility: Overall Sales, Store & Supplies Operations, Store Staff on-boarding and allocation, Packaging and in-store vendors & Food Supplier mgt.