chain of indian restaurants in china

8/7/2019 Chain of Indian Restaurants in China

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Agenda

Executive Summary

Market Opportunities Summary

Marketing Strategy Marketing Mix 4 Ps

Sales Forecast

Review and Control


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Executive Summary

Exotic India is a chic, exciting Indian Restaurant offering culinaryexcellence and a friendly personal service that turns first time clients intoregular patrons.

Mission:

We aim to offer you a memorable and unique dining experienceand we are sure that the warm hospitality of our staff will make you feelright at home.

The heart of our philosophy is to provide you with mouth watering,authentic and sophisticated Indian cuisine with a real sense of finessewhich stands out from the rest.

Exotic Indias team of talented chefs use only the finest ingredientsand insist on traditional cooking methods to bring out the authenticflavour of each dish.

It features both classic and contemporary delicacies of the Indian subcontinent.


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Executive Summary

Exotic Indias cooking balances flavour with healthy cuisine, using minimal

oils, butters and creams.

As the perfect complement to your meal Exotic India presents an

extensive wine list hand selected from the finest vintages by the

proprietors.

The restaurant's dcor is a delightful fusion of vintage Indian styling,

combined with contemporary western finishes. The unique, harmonious

and peaceful ambience makes a long lasting impression as soon as you

enter the restaurant.

Exotic India's spacious dining area makes it the ideal venue for

social, private and corporate functions.

We look forward to seeing you soon at Exotic India,An Indian

restaurant with a difference!


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Logo


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Marketing Opportunities Summary

Market Overview

Global Players like McDonalds, Pizza Hut, KFC

Chain of Traditionally operating players

Indian Restaurants like Taj Pavilion, Ganges

Behavioral factors

The Chinese tend to visit restaurants once a week or fortnight

Prefer heavy Breakfast, light lunch & full dinner

Value freshness of ingredients, taste and hygiene

Demographic factors: Urban: 42.3% (2010) 562,000,000

Rural: 57.7% (2010) 767,000,000

Rising Urban & High Income Population


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Marketing Mix

Product

Ambience reflecting Indian culture and traditions

Well trained staff providing service by the mantra of Atithi

Devo Bhava A menu consisting of varied delicacies from all parts of

India, Buffet and Ala carte


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Marketing Mix

Promotion

Campaigns including TVCs featuring a prominent

Chinese Personality in Indian attire

Campaigns for Print media and magazines,

Internet marketing, etc..

Special Theme dinners on auspicious occasions

like Chinese festivals E-newsletters, emails


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Sales Forecast

-

10.00

20.00

30.00

40.00

50.00

60.00

70.00

Low End Mid End High End Superior/5 Star

6.0014.00

30.00

65.00

Customer Spendings


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Sales Forecast

Monday :

Lunch: 60 Dinner: 40 Parcel: 40

Tuesday


Wednesday Lunch: 80 Dinner: 50 Parcel: 30

Thursday


Friday


Saturday


Sunday



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Sales Forecast

-

0.50

1.00

1.50

2.00

2.50

.00

Year 1 Year 2 Year Year 4 Year 5

Total Sales 0.70 0.91 1. 7 1.77 2.66

0.700.91

1. 7

1.77

2.66

Total Sales in Millions


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USP and Key Features

USP is the combination of Exotic Indian cuisine and

the unique Indian style dcor providing a serene ambience


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Review & Control

Obtain feedback from customers and refine

the offerings.

Consult the F & B analysts, Hospitality

magazines and world class chefs


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chain of indian restaurants in china

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