ch16 - retailing, wholesaling, logistics - visual edition
DESCRIPTION
Visual Edition of the Top 10 Concepts of Chapter 16 - Retailing, Wholesaling, Logistics in Kotler's book.TRANSCRIPT
![Page 1: Ch16 - Retailing, Wholesaling, Logistics - Visual Edition](https://reader035.vdocuments.mx/reader035/viewer/2022062300/55848c6ed8b42aa9028b5297/html5/thumbnails/1.jpg)
1
Managing Retailing, Wholesaling, & Logistics
Monica Denise S. MendozaAteneo Graduate School of Business
Top 10 Concepts
![Page 2: Ch16 - Retailing, Wholesaling, Logistics - Visual Edition](https://reader035.vdocuments.mx/reader035/viewer/2022062300/55848c6ed8b42aa9028b5297/html5/thumbnails/2.jpg)
Outline: Retailing…
1. Is selling to consumers for personal use (What?)
2. Involves 4 Levels of Service3. Has 4 Positioning Strategies4. Marketing decisions should be made5. Should consider trends in planning
for strategies
![Page 3: Ch16 - Retailing, Wholesaling, Logistics - Visual Edition](https://reader035.vdocuments.mx/reader035/viewer/2022062300/55848c6ed8b42aa9028b5297/html5/thumbnails/3.jpg)
Outline:Wholesaling…
6. Is selling for resale / business use (What?)
7. Involves 9 functions 8. Marketing decisions
should be made9. Can strengthen relationships
with Manufacturer
![Page 4: Ch16 - Retailing, Wholesaling, Logistics - Visual Edition](https://reader035.vdocuments.mx/reader035/viewer/2022062300/55848c6ed8b42aa9028b5297/html5/thumbnails/4.jpg)
Outline:Logistics…
10. Decides best way to move goods (What?)
![Page 5: Ch16 - Retailing, Wholesaling, Logistics - Visual Edition](https://reader035.vdocuments.mx/reader035/viewer/2022062300/55848c6ed8b42aa9028b5297/html5/thumbnails/5.jpg)
Concept 1:
Retailing is selling to consumers for personal use
Retailing
![Page 6: Ch16 - Retailing, Wholesaling, Logistics - Visual Edition](https://reader035.vdocuments.mx/reader035/viewer/2022062300/55848c6ed8b42aa9028b5297/html5/thumbnails/6.jpg)
Concept 2:
Retailing has Four Levels of Service
Retailing 4 Levels of
Service
![Page 7: Ch16 - Retailing, Wholesaling, Logistics - Visual Edition](https://reader035.vdocuments.mx/reader035/viewer/2022062300/55848c6ed8b42aa9028b5297/html5/thumbnails/7.jpg)
Concept 3:
Retailing has Four Positioning Strategies
Retailing 4 Levels of
Service4
Positioning Strategies
![Page 8: Ch16 - Retailing, Wholesaling, Logistics - Visual Edition](https://reader035.vdocuments.mx/reader035/viewer/2022062300/55848c6ed8b42aa9028b5297/html5/thumbnails/8.jpg)
Decision
Concept 4:
Retailing Marketing Decisions should be made…
Retailing 4 Levels of
Service4
Positioning Strategies
![Page 9: Ch16 - Retailing, Wholesaling, Logistics - Visual Edition](https://reader035.vdocuments.mx/reader035/viewer/2022062300/55848c6ed8b42aa9028b5297/html5/thumbnails/9.jpg)
Decision
Concept 5:
Retailers should consider trends in planning for strategy
Retailing 4 Levels of
Service4
Positioning Strategies
Trend
![Page 10: Ch16 - Retailing, Wholesaling, Logistics - Visual Edition](https://reader035.vdocuments.mx/reader035/viewer/2022062300/55848c6ed8b42aa9028b5297/html5/thumbnails/10.jpg)
Decision
Concept 6:
Wholesaling is selling for resale or business use
Retailing 4 Levels of
Service4
Positioning Strategies
Trend
Wholesaling
![Page 11: Ch16 - Retailing, Wholesaling, Logistics - Visual Edition](https://reader035.vdocuments.mx/reader035/viewer/2022062300/55848c6ed8b42aa9028b5297/html5/thumbnails/11.jpg)
Decision
Concept 7:
Wholesaling includes several functions
Retailing 4 Levels of
Service4
Positioning Strategies
Trend
Wholesaling
Function
![Page 12: Ch16 - Retailing, Wholesaling, Logistics - Visual Edition](https://reader035.vdocuments.mx/reader035/viewer/2022062300/55848c6ed8b42aa9028b5297/html5/thumbnails/12.jpg)
Decision
Decision
Concept 8:
Wholesaling Marketing Decisions should be made…
Retailing 4 Levels of
Service4
Positioning Strategies
Trend
Wholesaling
Function
![Page 13: Ch16 - Retailing, Wholesaling, Logistics - Visual Edition](https://reader035.vdocuments.mx/reader035/viewer/2022062300/55848c6ed8b42aa9028b5297/html5/thumbnails/13.jpg)
Decision
Decision
Concept 9:
Wholesalers can strengthen manufacturer relationships
Retailing 4 Levels of
Service4
Positioning Strategies
Trend
Wholesaling
Relationship
Function
![Page 14: Ch16 - Retailing, Wholesaling, Logistics - Visual Edition](https://reader035.vdocuments.mx/reader035/viewer/2022062300/55848c6ed8b42aa9028b5297/html5/thumbnails/14.jpg)
Decision
Decision
Concept 10:
Logistics decides best way to move goods
Retailing 4 Levels of
Service4
Positioning Strategies
Trend
Wholesaling
Logistics
Relationship
Function
![Page 15: Ch16 - Retailing, Wholesaling, Logistics - Visual Edition](https://reader035.vdocuments.mx/reader035/viewer/2022062300/55848c6ed8b42aa9028b5297/html5/thumbnails/15.jpg)
Summary: Retailing…
1. Is selling to consumers for personal use (What?)
2. Involves 4 Levels of Service3. Has 4 Positioning Strategies4. Marketing decisions should be made5. Should consider trends in planning
for strategies
![Page 16: Ch16 - Retailing, Wholesaling, Logistics - Visual Edition](https://reader035.vdocuments.mx/reader035/viewer/2022062300/55848c6ed8b42aa9028b5297/html5/thumbnails/16.jpg)
Summary:Wholesaling…
6. Is selling for resale / business use (What?)
7. Involves 9 functions 8. Marketing decisions
should be made9. Can strengthen relationships
with Manufacturers
![Page 17: Ch16 - Retailing, Wholesaling, Logistics - Visual Edition](https://reader035.vdocuments.mx/reader035/viewer/2022062300/55848c6ed8b42aa9028b5297/html5/thumbnails/17.jpg)
Summary:Logistics…
10. Decides best way to move goods (What?)