ch02 idea venture

Ideas and Starting the VentureIdeas and Starting the Venture

Arry Akhmad ArmanSchool of Electrical Engineering and InformaticsInstitut Teknologi Bandung, IndonesiaEmail: [email protected]: [email protected]: http://www.kupalima.comBlog: http://kupalima.wordpress.comAward: DAAD‐Fraunhofer Technopreneur Award 2004Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

Last update: October 2008

Where do ideas come from?

• Your experience/backgroundYour experience/background• Things you like to do• Things you’re good at• Things you re good at• Your current company• Peers and friends• Peers and friends• BrainstormingArry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

How to check your idea?y

• Does it solve a problem?Does it solve a problem?• Do people value it? (gain)• Does it• Does it– save money?– improve quality?p q y– make things better?– improve convenience?– provide entertainment?– is it enough of a change?Arry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

Evaluating the ideag

• Do you have experience?Do you have experience?– Worked for a company in the industry?– Been a customer?– A serious hobby?– Management experience• Is it a business (can you make a profit)?• Can you get it funded? Will people invest?• Amount of money needed to fundArry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

Risk Factors!

Mana-gement

Risk

Mana-gement

Risk

Risk Risk Financial Risk

Financial Risk

Market Risk

Market Risk FactorsFactors •Funding

•Profits Product Risk

Product Risk

Product Risk

Customer Risk

Customer Risk


Some good past ideas!g p

• Pet GPS systemPet GPS system• Note taking service• Privacy debit card• Privacy debit card• Online university used text books• Senior citizen internet training• Senior citizen internet training• Boat washingWell drilling soft are• Well drilling software• Beading storeArry Akhmad Arman | School of Electrical Engineering and Informatics ITB | 2008

Some good past ideas! [2]g p [ ]

• Amanda Brownies kukusAmanda Brownies kukus• T‐shirt C59• J’co donut• J co donut• Layanan cetak digital


And some not-too-good onesg

• Telecom address book serviceTelecom address book service• Integrated DVD, MP3, etc music device• African‐American hair products• African‐American hair products• Nation‐wide computer service


Mythy

Sell the waypeople are used

to buying


Success story: Dell, E-Commerce, Ebay

Starting the Ventureg

PeoplePeople

MoneyMoneyRelation-ship

Relation-ship

Staring the

Staring the IdeaIdeaAccount

ingAccount

ing the Venture

the Venture

-ing-ing

LegalLegal

StockStock

MarketMarket


Starting the Venture: Peopleg p

People

MoneyMoneyRelation-ship

Relation-ship ti

Staring the

Staring the IdeaIdeaAccount

ingAccount

ing

• expertise• shared valueslt e Venture

t e Venture

llkk

-ing-ing • complementary skillsLegalLegal

StockStock

MarketMarket


Starting the Venture: MoneyStarting the Venture: Money

PeoplePeople

MoneyRelationRelation • Uses of funds• Sources of fundsStaring Staring

Money-ship-ship

• Biz plan• PresentationStaring the

Venture

Staring the

VentureIdeaIdeaAccount

-ingAccount

-ing

LegalLegal

StockStock

MarketMarket


Starting the Venture: IdeaStarting the Venture: Idea

PeoplePeople

MoneyMoneyRelationRelation • written• mini market Staring Staring

MoneyMoney-ship-ship

researchStaring the

Venture

Staring the

VentureIdeaAccount

-ingAccount

-ing

LegalLegal

StockStock

MarketMarket


Starting the Venture: LegalStarting the Venture: Legal

• Incorporation• ShareholdersPeoplePeople

MoneyMoneyRelationRelation • Shareholders agreement• NameStaring Staring


• Board of directors, officersStaring the

Venture

Staring the


-ingAccount

-ing

• Act as a “real” companyLegal

StockStock

MarketMarket


Starting the Venture: k/ hStock/Ownership

PeoplePeople

MoneyMoneyRelationRelation

• Stock or OwnershipStaring Staring


• Stock or OwnershipStaring the

Venture

Staring the


-ingAccount

-ing

LegalLegal

Stock

MarketMarket


Starting the Venture: MarketStarting the Venture: Market

Bi d l tt h dPeoplePeople

MoneyMoneyRelationRelation • Biz cards, letterhead• Market assessment• Some idea ofStaring Staring


• Some idea of value/priceStaring the

Venture

Staring the


-ingAccount

-ing

LegalLegal

StockStock

Market


Starting the Venture: AccountingStarting the Venture: Accounting

• Some bookkeepingPeoplePeople

MoneyMoneyRelationRelation • Tax ID, file taxes• ExpensesStaring Staring


• Bank accountStaring the

Venture

Staring the


-ing

LegalLegal

StockStock

MarketMarket


Starting the Venture: RelationshipStarting the Venture: Relationship

• LawyerPeoplePeople

MoneyMoneyRelation • Lawyer• Accountant• BankStaring Staring

MoneyMoney-ship

• Advisors• Board of directorsStaring the

Venture

Staring the


-ingAccount

-ing

LegalLegal

StockStock

MarketMarket


Thank youy

THIS SLIDES CAN BE DOWNLOADED INhttp://www.slideshare.net/kupalima


Stanford University, San-Francisco, 2001Comparative Study

For Software Industry Development in Indonesia

ch02 idea venture

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