ch 4. business research requests
DESCRIPTION
TRANSCRIPT
4-1
.
Chapter 4Chapter 4
Business Business Research Research
Requests and Requests and ProposalsProposals
4-2
Learning Objectives
• The purpose of the request for proposal and the research proposal; how each is used
• The variations on each and their contents
• The processes for evaluating the quality of proposals
4-3
Exhibit 4-1 The Research Proposal Process
4-4
Exhibit 4-1 The Research Proposal Process: Using a Research Supplier
4-5
Benefits of the RFP
Provide monitoring
device
Provide monitoring
device
Provide control function
Provide control function
RFPsRFPs
Provideevaluation opportunity
Provideevaluation opportunity
Formalizeresearch procurement
process
Establish performance expectations
4-6
Unethical Uses of RFPs
• Help sponsor plan project budget
• Gather cost estimates and design ideas for in-house projects
• Create impression of competitive bid for sole-source project
4-7
Activities in the RFP Process
Qualify potential vendorsQualify potential vendors
Write and distribute RFPWrite and distribute RFP
Answer supplier questionsAnswer supplier questions
Evaluate submissionsEvaluate submissions
Provide critique to all suppliers Provide critique to all suppliers
Award contracts and startAward contracts and start
4-8
RFP Components
Proposal administration information
Proposal administration information
Summary statement of problemSummary statement of problem
Technical sectionTechnical section
Management sectionManagement section
Pricing sectionPricing section
Contracts and license sectionContracts and license section
4-9
Pricing Section
• Services• Data collection• Data analysis• Client meetings• Travel• Respondent survey
incentives• Mail costs• Telephone costs• Design meetings
• Facilities/ Equipment• Pilot tests• Report preparations• Computer models• Project management• Questionnaire/
reproduction costs• Labor• Deliverables
4-10
RFP Elements
Services and support
Services and support
Cost proposalCost proposalRFP
ElementsRFP
Elements
BackgroundBackground
Vendor information
Proposed solution
Instructions to bidders
4-11
Exhibit 4-2 Qualifying Research Suppliers
Research Supplier/ Staff• Experience and industry
status• Code of ethical
performance• Skill and experience
– Project management– Research skills– Business knowledge
Compatibility/ Desirability Supplier Facilities/ Procedures
• Project management system
• Contractual arrangements• Complaint handling
procedures• Quality assurance• Facilities• Reporting procedures
4-12
Exhibit 4-1: The Research Proposal Process:Doing the Project Internally
4-13
The Research Proposal
Purpose
Present management question
Propose necessary data
Suggest data collection
and analysis
Discuss research
efforts
4-14
Exhibit 4-3Proposal Development
4-15
Exhibit 4-4Proposal Complexity
4-16
Structuring the Research Proposal
• Executive Summary• Problem Statement• Research Objectives• Literature Review• Importance/ Benefits
of Study• Research Design• Data Analysis• Nature/Form
• Research Qualifications
• Budget• Schedule• Facilities• Project Management• Bibliography• Appendices
4-17
Researcher Qualifications
Relevant ManagementExperience
Professional Research
Competence
4-18
Budgeting for Samples
Scientific Telephone Samples (STS) provides random dial, listed, and business samples for telephone and online surveys
4-19
Exhibit 4-6 Sample Proposed Budget
4-20
Exhibit 4-7 CPM Schedule
4-21
Look before you leap
Source: Cooper R. D. & Schindler, S. P.
(2006). Business Research Methods
9e. McGraw.Hill