Ch 2 Class Exercise 3

Lego in Consumer Robotics1. Lego was facing fierce competition from computer games;

declining birth rate.2. Other segments:• Housewives: robots for household chores.• A scaled down version with simpler interface for children.

Children, once addicted, will become future enthusiasts.3. Different brand names.4. Extensions:• Different covers, software.• Control robots remotely from a mobile phone or iPad. • Versatility: create robots ranging from humanoids to animals

and vehicles with the same basic building block. • Quicker and easier for robot creators to build and program a

working robot in just 30 minutes.