Chapter: 1 Introduction to communication

GENERAL IMPORTANCEOF COMMUNICATION IN SOCIETYProvides for human encounterAllows the development of civilized societyHelps in transmitting knowledgeHelps us organize our work in groups

IMPORTANCE OF COMMUNICATION IN BUSINESS Increasing size of companies Increasing complexity and sophistication of organizations Highly specialized jobs Increased constituencies or groups Increasingly collaborative management styles Developments in communication technology

CONTRIBUTING BODIES OF KNOWLEDGESemantics (use of words)Linguistics (study of language)Rhetoric (study of effective written and spoken communication)PsychologySociologyLogicGraphic DesignComputer Science/IT

THEORIES OF COMMUNICATION

Electronic Theory Social Environment Theory Rhetorical Theory

Communicator (Sender)Audience (Receiver)MessageElectronic Theory

CommunicatorAudienceMessageSocial EnvironmentSOCIAL ENVIRONMENT THEORY

CommunicatorAudienceMessageSocial EnvironmentResponseRHETORICAL THEORY

DEFINITION OF COMMUNICATION

Communication is the process of sharing by which messages produce responses.

PERSONALITY

The Frame of Reference in the human mind, dynamically composed of millions of variables, is known as Personality.

PERSONALITY

The Human Mind: Frame of Reference80 % Subconscious20 % Conscious

PERCEPTIONSignals from outside enter the mind through the six senses.Once a Signal or Stimulus enters the mind it is processed by the Frame of Reference.Definition: The meaning assigned to a Stimulus, after processing by the Frame of Reference, is known as Perception.

PERCEPTIONPerception(Meaning assigned by the Frame of Reference)StimuliSenses

SELECTIVITY

Selectivity is a process whereby the human mind selects and processes only a few signals, at a given moment, discarding the rest of the stimuli.

BARRIERS TO COMMUNICATION

Psychological Barriers Semantic Barriers Physical Barriers