ch 15 (2)
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 15 - 1
Planning, Writing, and Planning, Writing, and Completing Oral Completing Oral PresentationsPresentations
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 15 - 2
Build Your Career Build Your Career with Oral Presentationswith Oral Presentations
• Display your skills
• Think on your feet
• Grasp complex issues
• Handle challenges
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 15 - 3
Three-Step ProcessThree-Step Process
• Planning
• Writing
• Closing
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 15 - 4
Planning PresentationsPlanning Presentations
• Analyze the situation
• Gather the information
• Select the medium
• Organize the message
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 15 - 5
Analyzing SituationsAnalyzing Situations
• Purpose
– Inform
– Persuade
– Collaborate
• Audience
– Emotional state
– Language issues
– Specific circumstances
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 15 - 6
Organizing PresentationsOrganizing Presentations
• Define the main idea
• Limit the scope
• Choose the approach
• Prepare the outline
• Select
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 15 - 7
Writing PresentationsWriting Presentations
• Formality
• Audience
• Subject
• Message
• Conclusion
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 15 - 8
Creating the IntroductionCreating the Introduction
• Arouse interest
• Build credibility
• Preview the presentation
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 15 - 9
Composing the MessageComposing the Message
• Limit the main points
• Connect the ideas
• Engage the audience
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 15 - 10
Writing the ConclusionWriting the Conclusion
• Restate the main points
• Describe the next steps
• Close the presentation
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 15 - 11
Completing the Completing the PresentationPresentation
• Revise the message
• Edit the content
• Master the delivery
• Prepare to speak
• Overcome anxiety
• Prepare for questions
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 15 - 12
Practicing Your DeliveryPracticing Your Delivery
• Memorizing
• Reading
• Impromptu speaking
• Speaking from notes
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 15 - 13
Preparing to SpeakPreparing to Speak
• Know the location
• Consider the audience
• Adapt the content
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 15 - 14
Overcoming AnxietyOvercoming Anxiety
• Prepare extra
material
• Rehearse
• Think positively
• Visualize success
• Take deep breaths
• Be ready
• Get comfortable
• Don’t panic
• Stay focused
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 15 - 15
Appearing More Appearing More ConfidentConfident
• Don’t rush
• Maintain eye contact
• Stand tall
• Control gestures
• Use your voice
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 15 - 16
Answering QuestionsAnswering Questions
• Focus on the questioner
• Respond appropriately
• Maintain control
• Survive the hot seat
• Encourage questions
• Conclude the presentation