ch 13 (2)
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 1
Writing Business Writing Business Reports and Reports and ProposalsProposals
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 2
Three-Step Writing Three-Step Writing ProcessProcess
• Planning
• Writing
• Completing
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 3
Adapting to the Adapting to the AudienceAudience
• Be sensitive to their needs
• Build strong relationships
• Control style and tone
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 4
Composing Reports Composing Reports and Proposalsand Proposals
• Type of document
• Purpose of document
• Structure of document
• Length and depth of material
• Degree of formality
• Audience relationship
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 5
The IntroductionThe Introduction
• Report context
• Subject or purpose
• Main ideas
• Overall tone
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 6
The Body ChaptersThe Body Chapters
• Present
• Analyze
• Interpret
• Support
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 7
The Closing SectionThe Closing Section
• Emphasizes main points
• Summarizes benefits
• Reinforces structure
• Brings together action items
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 8
Drafting Report ContentDrafting Report Content
• Accurate
• Complete
• Balanced
• Structured
• Documented
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 9
Report IntroductionReport Introduction
• Authorization
• Problem
• Purpose
• Scope
• Background
• Sources
• Methods
• Definitions
• Limitations
• Organization
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 10
Report BodyReport Body
• Explanations
• Evidence
• Results
• Analyses
• Procedures
• Methods
• Criteria
• Conclusions
• Recommendations
• Support
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 11
Report ClosingReport Closing
• Conclusions
• Recommendations
• Action plans
• Schedules
• Responsibilities
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 12
Proposal ContentProposal Content
• The AIDA plan
– Solicited proposals
– Unsolicited proposals
• Introduction
• Body
• Conclusion
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 13
Strategies for Strategies for Successful ProposalsSuccessful Proposals
• Demonstrate your knowledge
• Provide concrete examples
• Research the competition
• Prove that your proposal is workable
• Adopt a “you” attitude
• Package your proposal attractively
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 14
Proposal IntroductionProposal Introduction
• Problem or background
• Proposed solution
• Scope or delimitations
• Organization
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 15
Proposal BodyProposal Body
• Proposed approach
• Work plan
• Qualifications
• Detailed costs
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 16
Proposal ClosingProposal Closing
• Key points
• Benefits and merits
• Qualifications
• Final decisions
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 17
Consistent PerspectiveConsistent Perspective
• Time frame
• Verb tenses
• Chronology
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 18
Guiding the ReadersGuiding the Readers
• Headings and subheadings
• Transitional devices
• Previews and reviews
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© Prentice Hall, 2005 Business Communication Today 8e Chapter 13 - 19
Technology for Technology for
Reports and ProposalsReports and Proposals• Templates
• Linked files
• Embedded files
• Electronic forms
• Electronic documents
• Multimedia documents