CURRICULUM VITAE

Name: Carla Maria Bento Lopes Guedes 1. Academic Qualifications:

Communication, Faculty of Social and Human Sciences, Universidade Nova, Lisbon, - (1989) http://www.linkedin.com/profile/view?id=70489852&goback=%2Enmp +351 919211647 2. Complementary Training (summary):

Several international conferences within the Consulting Communication. Meetings in VISA (London); McDonalds (London); Siemens (Munich).

3. Communications/ Speeches:

2012: Communication at the New University of Lisbon on "Strategic Communication" 2011: Communication at the Lusophone University on "Communication Strategies: Crisis & Opportunity" Articles published in the Portuguese media - www.reputation.pt/credenciais/saladeimprensa Articles published in the journal of APCE (Portuguese Association of Corporate Communication) http://www.apce.pt/ http://issuu.com/apcomunicacaoempresa/docs/apce_n.39?e=3571860/2726418 Participation as a speaker in APCE seminars

4. Work Experience:

2004 | current date: CEO of REPUTATION

managing Reputation is to protect the most valuable asset!

https://www.facebook.com/Reputation-Corporate-Communication-112968075384779/

https://twitter.com/search?q=%40reputation2016&src=typd

work with: IT companies, Universities, Lawyer companies, Consumer Goods, Health, Industry, Auto, Public Decision Makers.

TRUST & GOOD REPUTATION = THE ISSUE OF THESE DAYS

GLOBAL ECONOMY

"Being able to trust people might seem like a pleasant luxury, but economists are starting to believe that it’s rather more important than that. Trust is about more than whether you can leave your house unlocked; it is responsible for the difference between the richest countries and the poorest", in Forbes.

March 2014 | October 2014 - Corporate Communication Consulting - Angola - contacts with ministries - media relations, corporate communications and events marketing

2001 | 2004: General Operations Director at Weber Shandwick - contacts with national and international clients: corporate communication, public affairs, media relations, crisis management, events.

2000 | 2001: Press Advisor of the Economy Ministery - Portugal

1999 | 2000: Account Director and Customer Services at GCI Communication Group

1994 | August to December: Advice on Political Marketing: First Presidential and Legislative Election in Mozambique

1993 | 2000: Communication’s Chief Executive at D & E, Communications Agency

1989 | 1993: Journalist (TV - RTP; Weekly Newspaper - Expresso, Economic Daily Newspaper- Diário Económico, Weekly Economic newspaper – Semanário Económico)

1988: Internship at Marktest Group (market research)

5. Values:

Responsibility; Integrity; Confidentiality; Excellence; Passion.

6. Distinctive Skills: Team Work; Challenges; Focus; Dedication; Engagement; Enthusiasm; Assertiveness. 7. Love to do: Dance

“O caminho faz-se caminhando”, António Machado (The path is made by walking)

A New Challenge!