cfl mc cadden 10 18_2012dam
TRANSCRIPT
Digital Asset Management:
Lessons Learned
10/18/2012
Maureen McCadden
Digital Resource Specialist
©Longwood Gardens
DAM
What?
©Longwood Gardens
What is DAM?
Digital Asset Management consists of management tasks
and decisions surrounding the ingestion, annotation,
cataloguing, storage, retrieval and distribution of digital
assets.
Digital asset management systems (DAMS) include
computer software and hardware systems that aid in the
process of digital asset management.
The term "digital asset management" also refers to the
protocol for downloading, renaming, backing up, rating,
grouping, archiving, optimizing, maintaining, thinning, and
exporting files.
- Wikipedia
©Longwood Gardens
DAM
Is simply the effective management and distribution of digital assets
©Longwood Gardens
©Longwood Gardens
DAM is not: a temporary fix
©Longwood Gardens
DAM is: a product – financed and managed like any other
Service in the organization. Images are information!
What kind of files?
Photos
Audio files
Video files
Course materials
Publications
Spreadsheets
Etc!
©Longwood Gardens
Assets
Are anything your
organization says they are
– whatever your
organization wants to
preserve and make
accessible
©Longwood Gardens
DAM
Why?
DAM is a positive step in the right
direction to gaining operational and
intellectual control of digital assets.
But…….. Why?
©Longwood Gardens
Spike, Herb, & Nate
1958©Longwood Gardens
©Longwood Gardens
©Longwood Gardens
Focus: Solving problems – NOT software features
Question should be: “HOW does your DAM do….”
NOT “Can your DAM do…”
DAMs
Improve efficiency
Increase brand/voice
consistency
Provide customer service
Save $$, Save time, Make life easier!
©Longwood Gardens
DAM
How?
©Longwood Gardens
Uphill Climb?
©Longwood Gardens
Plan, Plan, Plan
©Longwood Gardens
Process12 Person Cross-Departmental Team
Needs Analysis
Define Functional Requirements
Resulted in 5 questions for each team member:
What images do you currently have?
How do you use these images?
How do you manage these images?
What can you currently do with these images?
What would you like to be able to do with these
images?
Answers became project goals, then functional
requirements of our RFP (request for proposals)
©Longwood Gardens
Repurposed our functional requirements, using them to
develop a yes/no criteria for evaluating systems.
The real evaluation question becomes:
How well does this system serve its intended purpose?
©Longwood Gardens©Longwood Gardens
DAM
Now
©Longwood Gardens
DAM
Future
©Longwood Gardens
Lessons Learned
#1 Stakeholder needs to define the
project goals. Project goals define the
technology
©Longwood Gardens
Lessons Learned
#2 Ease of use promotes a blend of
centralized and de-centralized system
management
©Longwood Gardens
Real Goal: Enthusiastic Users
Garden Party 1915©Longwood Gardens
ResourcesAsset Bank: http://www.assetbank.co.uk/
Journal of Digital Asset Management:
http://www.palgrave-
journals.com/dam/journal/v6/n6/index.html
OS (open source) DAM solutions (2012):
Review of Available Open Source DAM Software
by Naresh Sarwan
http://www.opensourcedigitalassetmanagement.org/review
s/available-open-source-dam/
DamNews 10 Common myths about OS software:
http://digitalassetmanagementnews.org/features/10-
common-myths-about-open-source-software/
©Longwood Gardens
Resources
Horodyski, J. (2009): Digital Asset Management: What To
Know Before You Go!
http://digitalassetmanagement.com/dam-white-papers-
thank-you/
Digital Library Federation:
http://www.diglib.org/
A useful vendors list here:
http://digitalassetmanagementnews.org/dam-vendors/
Nielsen, (2005) Ten Usability Heuristics
http://www.useit.com/papers/heuristic/heuristic_list.html
NEDC (2000) Handbook for Digital Projects: A
Management Tool for Preservation and Access.
Http://www.nedcc.org/resources/digitalhandbook/dman.pdf
©Longwood Gardens
Resources
VRA – Visual Resources Association:
http://www.vraweb.org/
DAM Educational Resource Site:
http://digitalassetmanagement.com/
DRM – Digital Rights Management, from ALA:
http://www.ala.org/advocacy/copyright/digitalrights
ALA Definitions of Digital Preservation:
http://www.ala.org/alcts/resources/preserv/defdigpres0408
©Longwood Gardens
Questions?
Contact:
Maureen McCadden
Digital Resource Specialist
Longwood Gardens
610.388.5266
©Longwood Gardens
©Longwood Gardens
Copyright © 2012 Longwood Gardens All rights ReservedNo part of this presentation may be used without the expressed written permission of Longwood Gardens