cfa partnership structureimages.sport.org.cn/file/2018/08/16/1205329292.pdf* note: “futsal hina”...

CFA Partnership Structure

Objective

• Increase the brand value of the CFA, its organized events, activities, the “Team China” and

Chinese football;

• Formulate market development strategies, in order to provide stable revenue sources for the

sustainable development of the Chinese football.

Ensure the basic financial security of each project development of the CFA;

Make football the best developed sport in China;

CFA Partnership Philosophy

Vision

TEAMWORK

Technique/Tactics

Ambition Win Respect

Excellence Modesty Optimism Knowledge

Philosophy

PartnershipCategory

Sponsorship

Sponsorship Management Partnership

Partnership Category

Management Partnership

• For Commercial Brands;

• For ordinary sponsorship cooperation only ;

• To transfer current rights in the already established sponsorship structure for the property.;

• For sports and culture management organizations

• To transfer or authorize management rights, media rights, full or partial commercial rights of the property;

• CFA reserves the right to approve and audit management and commercialization of media rights, sponsorship development, etc.

Men's

National Team

Social Development Programs

Futsal ProgramWomen’s Youth Football

Men’s Youth Football

Men’s CompetitionTeam China

Women’s Competition

Beach Soccer Program

CFA Strategic Partner

CFA Partner

CFA Supporter

CFA Project Partner

CFA Single Property Partner

Partnership Structure

Category Condition

CFA Strategic Partner

• To sponsor no less than 3 properties;

• Term of partnership shall be over 36 months;

• Cash sponsorship shall be no less than 100 million RMB

average per year in total;

• Financial support for women or youth programs.

CFA Partner

• To sponsor no less than 2 properties;




• Financial support for women or youth programs.

CFA Supporter

• To sponsor at least 1 property;




• Financial/VIK support for Women or youth programs.

CFA Single Property Partner

CFA Project Partner

Partnership Structure-CFA Partner

CFACore Partner

Project CategoryCondition

Sponsor Management Partner

Women's

Commercial PartnerLong-term management

rights of relative properties

(Senior) PartnerTitle sponsor/Sponsors to

relative properties

Men's Youth

Commercial Partner --Long-term management rights of all properties

(Senior) PartnerTitle sponsor/sponsors

all competitions--

Women's Youth

Commercial Partner --Long-term management rights of all properties

(Senior) PartnerTitle sponsor/sponsors all

competitions--

Futsal



(Senior) PartnerAs sponsor relative

properties

Beach Soccer



(Senior) PartnerAs sponsor to relative

properties

Social Football Senior PartnerAs sponsor to no less than 2

properties --

CFA Single PropertyPartner

CFA ProjectPartner

Partnership Structure-CFA Project Partner

CFACore Partner

Project PropertyPartnership

CategoryMain Sponsorship

Right

Major Rights for

Management Partner

Team China -- -- -- --

Men's

CSL Refer to current partnership plan of CSL --

CFA CupRefer to current partnership plan of CFA Cup

--

Super CupRefer to current partnership plan of CFA Super Cup

--

CFA League A（China

League ）Refer to current partnership plan of CFA.

CFA League B Refer to current partnership plan of CFA.CFA Single Property

Partner

CFA ProjectPartner

Partnership Structure-CFA Single Property Partner

CFACore Partner


CategoryMain Sponsorship

RightMajor Rights for

Management Partner

Women's Football

CWSL Refer to current partnership plan of CFA

CFA League

Refer to current partnership plan of CFA

CFA Cup

Title

Sponsor

(Promoted by E-Public)

• Designation rightand Usage of logo

• 6 advertising boards or 13.5 mins. of LED time

• Brand display on materials

• Designation rightand Usage of logo

• Advertising boards

• All media rights

Championship

SuperCup


CFA ProjectPartner


* Note: “Winlink” is the commercial partner for Women’s CFA Cup, Championship, and Super Cup during 2017-2021.

CFACore Partner


CategoryMain Sponsorship Right

Major Rights forManagement

Partner

Men's Youth

U12-U20 LeagueTitle Sponsor forall competitions

• Designation right of all properties

• Brand display on production materials


• Designation right


• Advertisingboards and other commercial rights

Super LeagueTitle Sponsor for

single competition

• Designation right of single property



Training Camp

Women's Youth

U18 League

Title Sponsor forall competitions

• Designation right of all properties





• Advertisingboards and other commercial rights

U18 Championship

U16 League

Title Sponsor forsingle

competition

• Designation right of single property



U16 Championship

U14 Championship


CFA ProjectPartner


CFACore Partner

Project PropertyPartnership Category

Main Sponsorship RightMajor Rights for

Management Partner

Futsal

National Team

PremiumSponsor

• Designation right and usage of logo

• 4 A-boards• Brand display on materials



• Advertising boards and other commercial rights

Partner



Supplier


• One A-board• Brand display on materials

League

Title Sponsor

• Refer to current partnership plan of ‘Futsal China’

• Title sponsor designation right



Partner

Supplier

CFA Cup

Title Sponsor

• Title sponsor, designation right & usage of Logo





Partner

• Designation right & usage of Logo


Supplier




CFA ProjectPartner


* Note: “Futsal China” is the commercial and promotion partner for Futsal Super League during 2017-2021.

CFACore Partner

Project PropertyPartnership Category

Main Sponsorship RightMajor Rights for Management

Partner

BeachSoccer

National Team

Priority• Designation right• 4 A-boards• Brand display on materials




Partner• Designation right• 2 A-boards• Brand display on materials

Supplier• Designation right• One A-board• Brand display on materials

Championship

Title

• Title sponsor, designation right & usage of Logo





Partner



Supplier




CFA ProjectPartner

CFACore Partner


* Note: “GOALFUN” is the commercial and promotion partner for Beach Soccer during 2017-2021


CategoryMain Sponsorship Right

Major Rights for Management Partner

Social Football

Amateur League

（Regional stage

& Grand Final)

Title Sponsor

• Designation right & usage of logo





Partner



Supplier



“I love Football”Grassroots Challenge

Refer to current partnership plan of CFA

Youth Elitist Match

Title Sponsor• Designation right • A-boards• Brand display on materials




Youth Championship

Cup of China & China Longevity

Cup

Title Sponsor






Partner



Supplier




CFA ProjectPartner


CFACore Partner

Sponsor List

Team China

CFA Cup

CFA Super Cup

CFA Women's Championship/CFA Women's Cup/Women Super Cup

CWSL/CWFL

I Love Football

AmateurLeague

China Longevity Cup

CSL

CFA League A

CFA League B

YouthCompetition

CFA Futsal Super League

Beach Soccer

携手同心共铸辉煌

Share the DREAMS

CFA

Tower A, Dongjiu Building, Xizhaosi Street,

Dongcheng District, Beijing

Tel：010-5929 1100

Fax：010-5929 1102

[email protected]

cfa partnership structureimages.sport.org.cn/file/2018/08/16/1205329292.pdf* note: “futsal hina”...

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