cf social media success dec12
DESCRIPTION
Social Media Success Startegy Training Workshop for Communities FirstTRANSCRIPT
Using Social Media StrategicallyUsing Social Media Strategically10 Top Tips10 Top Tips
Josh HooleJosh HooleCircuit Rider Development Manager, Communities 2.0Circuit Rider Development Manager, Communities 2.0
What we’ll cover
1. Overview of Social Media2. Plan Your Strategy3. Who’s Doing It4. Brand Your Elements5. Measure Your Success
Your Organisation - Reality check
• What’s your organisations’ attitude to technology?
• What is your leadership role?
• Who will drive any changes?
• Who will implement any changes?
• What support will you need?
Improve Your Online Presence - Why1. Your website is 1 in 270m2. Communicate efficiently3. Reach more people4. Drive relevant traffic to your site5. Increase number of
members/followers/enquiries/sales
Social Media in the UK 2011
Social Media in 2011
One Simple Aim
Mobilise the right people to take the right action
at the right time
Who’s Doing It?
CoffeeThen let's get strategic!
Plan Your Strategy5 Things Your Strategy Needs1. Aligned to your business plan2. Knowledge of your audience3. Clear goals and measurements4. Great stories & lightweight media5. Integration
5 Things Your Strategy NeedsAlign to Your Business Plan
• What is your mission• What is your core business aim• What are your core business objectives• Communications plan?
5 Things Your Strategy NeedsKnow Your Audience
• Where are they online• What motivates them• What do they like• Learn from them/crowd source new ideas
5 Things Your Strategy NeedsSet Goals and Measurements
• What KPI’s are important to you• SMART objectives• Realistic and manageable targets• Metrics spreadsheets to monitor progress
Measure, Measure, Measure
5 Things Your Strategy NeedsSource Stories and Lightweight Media
• Who are your best story tellers• What engaging photos can you use• What great videos can you create• What multimedia do you have• What can your clients/customers bring to the
table?
5 Things Your Strategy NeedsIntegrate Your Efforts
• Cut across all departments• Interlinking between all online presence• Link back to your website• Consistent look & feel
Share ThisandFind Us On
Also think about…
• What should your online presence achieve?• What information is most important?• Who is your audience and where are they?• What are competitors / similar organisations
doing?
Let’s get planning...
Pages 6 - 9Pages 6 - 9
LunchYum
So who’s doing it and how?
Who’s Doing It?
Aggregators...
Brand It All Up
• Integrate your efforts
• It’s your organisation, not
YouTube’s!
• Align look & feel across all tools
• Simple changes = large impact
Brand It All Up St David’s Penknife Club - Local Fundraisers
Measure, Measure, Measure Meaningful Metrics
• Set realistic goals and a Measurement
• Create a Metrics spreadsheet
• Gather, analyse, act – perpetual loop
Metric Measurement
Grow Supporters List # Newsletter subs
Increase FB comments
Average # comments/posts
Better attendance at events
Attendee numbers year on year
Increased action # petition signatures
Measure, Measure, Measure Meaningful Metrics
• Use Google Analytics keep track of traffic referrers• Discover the big influencers who drive traffic to you• Track them and give them some love• Bring them closer in• Facebook Insights for FB activity and measuring audience• TweetReach shows the, erm, reach of your tweets (!)
Google Analytics
Google Analytics
Facebook Insights
Facebook Insights
TweetReach
TweetReach
CoffeeThen let's get strategic!
So, Top 10 Tips1. Align SocMed strategy
to Business Plan2. Know your audience3. Set Goals and
Measurement Metrics4. Source stories &
lightweight media5. Integrate your efforts
6. Unify your look & feel7. Track and target
referrers 8. Measure your impact9. Gather, analyse, act10. Adapt and be flexible
More planning...
Pages 11 & 13Pages 11 & 13
Free Resource
www.ictknowledgebase.org.uk/introductiontosocialmedia
Any Questions??
communities2point0.org
0845 474 8282
@Communities2_0@jho3446
slideshare.net/PAVSCRC