Opportunity

Smooth Mechanics

Well-designed InstructionActually taking the course

Goal of eLearning:Positively Influence BehaviorContributors:

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

Course Promotion = Direct Response Marketing

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

Motivating Someone to Engage in an Activity for a Desired Outcome

Direct Response MarketingGamification

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

FLOW

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

Core Elements ofGame Design*

Overarching Elements of

Intrinsic Motivation**Goals PurposeRules Mastery

Feedback Autonomy

Creating …FLOW

* Jason Fox, PhD – The Game Changer** Daniel Pink – Drive: The Surprising Truth About What Motivates Us

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

The activity is meaningful. The effort is appropriately

challenging. Progress is visible.

Creating …FLOW

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

Intersection of Game Theory and Motivation

Interest(Relevance)“The Progress Principle”

Immediate

FeedbackCommunity

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

Interest (Relevance)

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

Headline (Title)

Lead-in (Description)

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

Interest (Relevance)

● Created in1926

● One of most popular and successful ads in history

● Still used as basis of ads today

Interest (Relevance)

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

What really motivates workers?

› Recognition for good work?

› Incentives?› Interpersonal support?› Support for making

progress?› Clear goals?

“The Progress Principle”

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

HBR’s#1 Breakthrough Idea

for 2010

What really motivates workers?

Making Progress

“The Progress Principle”

“The Progress Principle”

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

Where you are

Where you want to be

This Course

level 5 - pro

level 4level 3

level 2level 1– new

hire

This Course

“The Progress Principle”

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

Immediate Feedback

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

Get out of bed Drink orange juice Brush teeth Make to-do list Pay bills Get kids to soccer See dentist Make dinner with an old

tomato and a bag of basil

Immediate Feedback

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

This Course

Project Management Certification Series

Community

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015

How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion

by Barb OstapinaDirect Response Copywriter, Marketing Strategist... Gamifier!

© 2015

It was a fun, fast five minutes, chock full

of good ideas!

Thanks for coming!