cets 2011, greg owen-boger, slides for down & dirty video
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Down & Dirty Video:Engaging eLearning Video on a Budget
Greg Owen-Boger
Vice President & Trainer
©2008
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• eLearning is here to stay
• Producing video can be challenging
• Being on camera is challenging
However…
• Video isn’t as mysterious as we think
• New technologies make it easier
As We Know…
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Practical hands-on strategies for
producing talking head videos on a
budget
Today’s Goal
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Who’s currently producing video?
What successes and/or challenges
are you facing?
Who wants to start producing video?
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1. What does he know about video?
• Theatre/film background
2. Presentation skills training? Online?
• Better than reading a book www.onlinepresentationskillstraining.com
• Blended approach to live instructor led sessions
You’re Thinking
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About These Videos
Created for
KinetiCast.com
Same content as this
presentation
Model the behaviors
Imperfect on purpose
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Agenda
Video Production Basics
Engaging Learners on Camera
Which should we address first?
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Agenda
Video Production Basics
Engaging Learners on Camera
Camera Type, Placement, Angle & Framing
Lighting that Flatters
Audio Capture
Setting Up Your Studio
Wardrobe, Hair & Complexion
Editing
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1. Start with a well-planned instructional design
with clear goals & learning objectives
2. Consider your brand
Video Production Principles for eLearning
• Identify video opportunities to support #1
• Shoot video consistent with #2
• Eliminate distractions from both
1
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Agenda
Video Production Basics
Engaging Learners on Camera
Camera Type, Placement, Angle & Framing
Lighting that Flatters
Audio Capture
Setting Up Your Studio
Wardrobe, Hair & Complexion
Editing
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• You may not need expensive professional equipment
• Fancy features do not necessarily help you meet your goals
• Professional cameras are complicated
Camera Principles
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• Standard vs. high definition
• Media storage & communication with editing software• SD card
• Tape
• Hard drive
• DVD
• USB
• Cable
• Audio quality & capture method
Camera Type Considerations
1
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• Placement
• Angle
• Framing
• Headroom
• Looking room
• Tilt
Camera Basics
http://youtu.be/Im-d5sFe2GQ1
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Agenda
Video Production Basics
Engaging Learners on Camera
Camera Type, Placement, Angle & Framing
Lighting that Flatters
Audio Capture
Setting Up Your Studio
Wardrobe, Hair & Complexion
Editing
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• Try to flatter
• Accentuate the positive
• Reduce the negative
• Avoid
• Overhead light
• Natural light
Lighting Principles
2
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3-point
lighting
Controlling the Light
http://youtu.be/wC0V9nA_Iic2
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Professional grade
Lighting Options
Consumer grade
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Recommendation:
• Adjust distance of
light source
• Use diffusion
material
Be aware of:
• Harsh shadows
• Color of the light
Light Intensity:The strength & brightness of the light
2
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Be Aware Adjust
Bags under eyes & double chins
Add a dim up-light under the chin to reduce shadows
Glare from glasses Move lights up & back
High contrast on darker skin tones
Add more diffusion
Shine from bald headsMove lights down & out placing less emphasis on top of head
Thinning hairMove lights down & eliminate back light placing less emphasis on top of head
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• Adjustments may have adverse effect somewhere else
• Choose your battles
Beware
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Agenda
Video Production Basics
Engaging Learners on Camera
Camera Type, Placement, Angle & Framing
Lighting that Flatters
Audio Capture
Setting Up Your Studio
Wardrobe, Hair & Complexion
Editing
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• Clear audio is often more critical than quality of video
• Many cameras lack good audio capabilities
• External microphone may be necessary
Audio Capture Principles
2
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• Options
• Plug into camera if possible
• Capture audio through
computer
• USB vs. analog
• Synch with master audio
track when editing
Using External Microphones
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• Not in the shot
• Distance from
subject to capture
natural volume level
• No shadows
Microphone Placement
MIC
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Identify room noise
• Hum of HVAC,
printers, computer fans
• Phones & other
electronics
• White noise & sound
bounce
Beware: Before You Shoot
Eliminate distractions
• Turn off what you can,
muffle what you can’t
• Soften walls and floor
with acoustic foam,
draperies, carpeting
Place keys in the refrigerator as a reminder
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Internal noise
• People
• Phones
• Footsteps
Reshoot if Distractions Exist
External noise
• Trains & traffic
• Car horns
• Sirens
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Agenda
Video Production Basics
Engaging Learners on Camera
Camera Type, Placement, Angle & Framing
Lighting that Flatters
Audio Capture
Setting Up Your Studio
Wardrobe, Hair & Complexion
Editing
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Where in the building?
• Quiet, low traffic
• Controllable light
• Large enough to accommodate equipment
Principles for Setting Up Your Studio
3
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Location Considerations
Natural habitat
• Office
• Out in the field
Studio
• Branded
• Green screen
Setting Up Your Studio
SetDecoration
• Try for balance &
harmony
• Eliminate distractions
• Connect with your
brand
3
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Agenda
Video Production Basics
Engaging Learners on Camera
Camera Type, Placement, Angle & Framing
Lighting that Flatters
Audio Capture
Setting Up Your Studio
Wardrobe, Hair & Complexion
Editing
![Page 34: CETS 2011, Greg Owen-Boger, slides for Down & Dirty Video](https://reader034.vdocuments.mx/reader034/viewer/2022051323/548f2d54b47959072a8b4a0f/html5/thumbnails/34.jpg)
• Be appropriate for your brand
• Flatter your body & face
• Eliminate distractions
Principles of Wardrobe, Hair & Complexion
3
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Do
• Choose solids
• Contrast with other clothing & surroundings
Wardrobe
Don't
• Wear patterns or narrow stripes
• Wear too much white
• Choose fabrics that shine
3
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• No fly-aways
• Keep it off the face
Hair
3
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Video & lights create shine, blotches, uneven
tone, make pale skin paler & dark skin darker
Recommendation:
Use powder often
to even out tone
& reduce shine,
especially on nose
& forehead.
Complexion
3
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Agenda
Video Production Basics
Engaging Learners on Camera
Camera Type, Placement, Angle & Framing
Lighting that Flatters
Audio Capture
Setting Up Your Studio
Wardrobe, Hair and Complexion
Editing
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• Just because you can doesn’t mean
you should
• Keep things simple
Principles of Editing
3
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• Exports/works with course-building software, SCORM, LMS
• Import variety of video & image formats
• Run multiple video & audio tracks
• Edit sound including noise reduction
• Add text & titles
Features to Look For
3
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Editing Software
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Greg Owen-BogerVP & Trainer
773-256-9406
http://www.linkedin.com/in/gregowenboger
©2008
www.turpincommunication.com
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Agenda
Video Production Basics
Engaging Learners on Camera
Find Your Focus. Be Yourself. Only Better.
Identify Who You Are Talking To
Be Clear, Concise, Conversational, Not Scripted
5
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• Being on video is unnatural & stress inducing
• Racing mind, nervousness, strange speech patterns, facial ticks, dry mouth
• Others are looking at you now & later
• Learners must be (feel) engaged
• You must appear & sound natural while still being
• Knowledgeable, professional, real, credible, honest
Key Principles
5
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Agenda
Video Production Basics
Engaging Learners on Camera
Find Your Focus. Be Yourself. Only Better.
Identify Who You Are Talking To
Be Clear, Concise, Conversational, Not Scripted
![Page 46: CETS 2011, Greg Owen-Boger, slides for Down & Dirty Video](https://reader034.vdocuments.mx/reader034/viewer/2022051323/548f2d54b47959072a8b4a0f/html5/thumbnails/46.jpg)
Only better.Be yourself.Find your focus.
5
Adapt to the environment
you’re in.
Allow your personality to shine through.
Take control of your
thoughts.
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Agenda
Video Production Basics
Engaging Learners on Camera
Find Your Focus. Be Yourself. Only Better.
Identify Who You Are Talking To
Be Clear, Concise, Conversational, Not Scripted
![Page 48: CETS 2011, Greg Owen-Boger, slides for Down & Dirty Video](https://reader034.vdocuments.mx/reader034/viewer/2022051323/548f2d54b47959072a8b4a0f/html5/thumbnails/48.jpg)
Speak to one
person
Friendly
relationship
Solid eye contact
to camera
Be Specific andGet Personal
Terry Gsell, Director
http://youtu.be/P2p2I_MPing5
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Agenda
Video Production Basics
Engaging Learners on Camera
Find Your Focus. Be Yourself. Only Better.
Identify Who You Are Talking To
Be Clear, Concise, Conversational, Not Scripted
![Page 50: CETS 2011, Greg Owen-Boger, slides for Down & Dirty Video](https://reader034.vdocuments.mx/reader034/viewer/2022051323/548f2d54b47959072a8b4a0f/html5/thumbnails/50.jpg)
• Well-thought-out & detailed instructional design is critical
• Sounding spontaneous is necessary for learner engagement
• Instructor must know & understand the content 100%, but not recite a script
Principles of Sounding Conversational
6
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• Follow the instructional design
• Deliver the learning objectives
• Be clear & concise
• Engage your friend through the
camera
• And sound conversational?
So… How Do You
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Create Notes and Improvise Around Them
http://youtu.be/wzsAezUbAvQ
Refer to
sample
script, page 7
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The Process
Smile, Engage Your Friend, and… Action!
Review Out Loud
Create Notes as Cue Cards
Gather Thoughts, Make Connections
Write Script or Detailed Outline
Start with Excellent Instructional Design
6
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• Learn to sneak a peek
• Be patient & ask it of others
• Take breaks
• Break it down into manageable clips
• Understand what can be edited & what can’t
• Do as many takes as it takes
• Do not settle for just OK, but do not strive for perfection either
Other Recommendations
6
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Agenda
Video Production Basics
Engaging Learners on Camera
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Greg Owen-BogerVP & Trainer
773-256-9406
http://www.linkedin.com/in/gregowenboger
©2008
www.turpincommunication.com