ces data report day 2
DESCRIPTION
A look at the social conversation from Day 2 of the 2013 International CES conference.TRANSCRIPT
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Brand Journalist, Salesforce Marketing Cloud@jasonboies
Jason Boies
THE LATEST SOCIAL MEDIA TRENDS FROM 2013 International CES: Day 2 January 9, 2013
Wednesday, January 9, 13
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25,326 Peak of social conversations on Day 2. Highest volume occurred when the show !oor opened, around the time when Samsung was delivering its keynote
2013 International CES Day 2: Over 247,000 Social Conversations
0
7500
15000
22500
30000
12am4am
9am12pm
2pmSocial Media Conversation from Day 1 at CES
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2013 International CES Day 2: Marc Benioff’s “Brand Matters” Keynote
- Salesforce CEO Marc Benioff delivered his “Brand Matters” keynote on Day 2 of CES
- The keynote received nearly 1,500 mentions, which made Benioff the most-talked about speaker on Day 2 of CES
benioffSalesforce
marc
#brandmatters
lovesdisruption
#2013ces
loves
philanthropy
Benioff Keynote Word Cloud
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2013 International CES Day 2: What They’re Saying About Marc Benioff’s “Brand Matters” Keynote
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2013 International CES Day 2: Samsung is the top brand- Samsung leads on the strength of its keynote presentation, with the flexible YOUM mobile phone drawing the most attention: over 16,200 mentions
- Sony is second: 7,200 mentions on the back of its Xperia Z mobile phone, named “Best of CES” by CNET
- LG, Panasonic and Google received nearly the same amount of mentions: ~5,300
Samsung
Sony
LGPanosonic Google
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2013 International CES Day 2: Televisions Still Reign
10,000+Mentions of TVs on Day 2
0 2750 5500 8250 11000
Televisions
Tablets
Smartphones
Apps
Ultrabooks
Mentions of 4K/8K and questions about the future of 3D televisions helped fuel conversation.
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2013 International CES Day 2: #Android Still Leads the Hashtags
0
275
550
825
1100
#android #apple #lookinside #bornmobile #lookforLogiictechMentions
Removing the official hashtags (#2013CES, #CES) as well as generic hashtags (#tech and
#technology), we see #Android still leading the way.
Note: Day 1 and Day 2 data combined
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2013 International CES Day 2: 35-44 year old Males Still Dominating the Conversation
35-44 year olds lead the conversation with 5,488 posts (35.5%)
Males dominate with 65.5% of conversation to Females’ 34.5%
If you’ve ever spent time at CES, you’d understand why this is!
Note: Day 1 and Day 2 data combined
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2013 International CES Day 2: Will.i.am is Still Top Celebrity- Celebrity with most buzz: Recording artist Will.i.am, who spoke on a Day 1 panel at CES (550+ mentions)
- #2: Rapper 50 Cent appeared to show off his headphone line, SMS Audio (300)
- #3: Maroon 5 played a mini-concert at CES (255)
- Rounding out the top 5 are Tim Tebow for his SOUL headphones (126) and LL Cool J with Boomdizzle headphones (85)
Will.i.am
Maroon 5
50 Cent
Tim Tebow LL Cool J.
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Thank You
Wednesday, January 9, 13