Using IP to build and grow innovative businesses

or

The case for good lawyers

<Outline>

0.0 Survival Basics

1.0 Use the System

2.0 BreakThe system

<0.0>

<1.0>

Intellectual Property is the legal right to control the results of creativity and innovation

Intellectual Property strategy is how you use the intellectual property system to your advantage

A sales pitch

€30

http://www.youtube.com/watch?v=CiFVdvU10L4

RCD TRUNKI KIDEE CASE

RCD TRUNKI KIDEE CASE

http://www.bailii.org/ew/cases/EWHC/Patents/2013/1925.html

<Cloud>

1940

1350

1158

745

579

425

337

313

258

252

180

151

144

144

91

90

64

43

31

27

26

0 500 1000 1500 2000 2500

United States

South Korea

China P.Rep.

Japan

Germany

Canada

United Kingdom

Sweden

Finland

Israel

Taiwan

Netherlands

India

Switzerland

Australia

Ireland

Singapore

Italy

Spain

Denmark

New Zealand

Belgium

Patent Applicants by Country

16540

0 5 10 15 20 25

ACCENTURE GLOBAL SERVICES LTD (IE)

SKYPE LTD (IE)

BUSINESS OBJECTS SOFTWARE LTD (IE)

MARKPORT LTD (IE)

Toll Text International Ltd (IE)

CORVIL LTD (IE)

TRINITY COLLEGE DUBLIN (IE)

YOUGETITBACK LTD (IE)

HESNAN JOHN (IE)

SOFTMARK LIMITED (IE)

Changing Worlds Ltd (IE)

MOBILEAWARE TECHNOLOGIES LTD (IE)

IE,

IE,

Cloud: Irish Assignees

<Games>

Zynga Case Study

• February 2012: No patents• March 2012: acquires 38 patents • October 2012: Partners with Bwin.party• December 2012: Applies for Nevada licence• January 2013: >100 patents and applications

Slot Machine

Team play of slot machines

Size of Patent Portfolio Companies

>1000 IGT, Aruze, WMS industries

101 – 1000 Zynga, Lottomatica (via Gtech), Scientific Games, Walker Digital

11 – 100 Playtech

1 – 10 Bwin, Amaya, OnGame, TabCorp, Ladbrokes

0 or unknown Weswit, GVC Holdings

<Patents>

Top Assignees: Publication Count

R&D GrantsR&D Credits

Capital Allowance

DOMESTIC INVENTORS FOREIGN INVENTORS

Held Locally Held Overseas Held LocallyAcquisition by foreign firm with investment in R&D

Third level focus on patenting

Small local tech sector

Government incentives to foreign firms to engage in R&D activities

Incentive switch from manufacturing to R&D

Extension of corporate IP strategy

Local or Global HQ relocation

Acquisition of IP assets

Global structures

Source: Internal Research 2007-2012 publications

“Other” sectors

• Fashion• Architecture• Furniture• Construction• Animation• Games

<2.0>

Never doubt that a small startup can take on a huge monopoly. Indeed, it is the only thing that can.

Policy and governance will be as important as technology in shaping what the market looks like in the coming years.

And that, of course, will shape how impactful our portfolio companies are, and that will ultimately shape our returns.

I’ve started to believe the leverage in the “sharing economy” will be in opening regulated industries.

Christina Cacioppo

http://www.christinacacioppo.com/blog/2013/04/03/sf-things/

[t]he challenges of the connected future are less technical and more legislative, political and philosophical.

http://gigaom.com/2013/03/17/uber-data-darwinism-and-the-future-of-work/

https://speakerdeck.com/nickgrossman/peer-progress-and-regulation-2-dot-0

We already know this

Ryanair

<e.g.>

http://www.analysisgroup.com/uploadedFiles/Publishing/Articles/Lerner_Fall2011_Copyright_Policy_VC_Investments.pdf

€40 Billion per year

Fosters civic and social participation

Massive efficiency gains

Solves Societal Challenges

Data/Privacy/OpenData

<no brainer>

<Philosophy>

Access to Justice

Privacy

Open Data

Public Participation

Access to Information

Information Society

<Conclusion>

Total Solutions Game Changers

Vendors Specialists

UniquenessLow High

Impo

rtan

ce

Total Solutions Game Changers

Vendors Specialists

UniquenessLow High

Impo

rtan

ce

0.0 1.0

2.0

Total Solutions Game Changers

Vendors Specialists

UniquenessLow High

Impo

rtan

ce

0.0 1.0

2.0

fred.logue@newmorningip.com +353 (0)1 254 2340 l www.newmorningip.com l @newmorningip